Leader of the French offshore sector
Sophie Lelarge Sales Director
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Business Expertise

E-commerce

Ecommerce

With online shopping becoming widespread, among all age groups, eCommerce sites are booming. Technological changes and the growth of CMS in particular allow cybermerchants today to focus more on their strategy and activity rather than on technical aspects.

As Cloud Computing practices are becoming available to everyone, all these websites seem to use this factor as a springboard, as it offers financial flexibility, high availability and on-demand upgradable infrastructure, which contribute to cybermerchants' growth.

Nevertheless, we cannot talk about eCommerce today without including mCommerce (or mobile commerce) with the huge increase in the use of mobile wireless technologies. In this field, Pentalog was one of the forerunners, by offering its customers mobile solutions for iPhone, iPad, Android and Windows mobile even before the explosion of these technologies.

Pentalog can offer you a solution that meets your need, whether it is an eCommerce or mCommerce website, or the use of CMS or specific developments, thus enabling you to benefit from offshore growth leverages in order to reduce your implementation costs. By entrusting us with the development of your project, you can focus more efficiently on the features and upgrades of your website.

Our Expertise

Pentalog entered the eCommerce era as early as 1999, at first through its internet site, which is the group's main showcase and the privileged place for commercial activities, but also through customer projects by developing B2B and B2C sites.
Therefore, Pentalog appears today as a prominent player for the implementation of your eCommerce or mCommerce project:

  • Implementation of your Platform:
    Adapting your graphic charter or using an existing solution as a white label product
  • Standard Features:
  • Product catalog
  • Order management
  • Advanced features: affiliation, promotional code management, auction, sponsorship, customer reminders for abandoned baskets
  • Online payment: electronic payment, interfacing with secured systems (Paypal, FIA-NET, Ogone etc.), payment by cheque, multi-currency management
  • Social Networks:
  • Creating the eCommerce page
  • Communication
  • mCommerce:
  • Obtain the best prices by photographing the product
  • Geographic positioning for finding the closest merchant
  • Mobile payment
  • Payment securing through mobile phone confirmation
  • Dedicated mobile application: restaurant search, rating, online shopping
  • eMarketing:
  • Behavioural follow-up of customers (conversion rate, abandon rate by sales channels, site hotspot etc.)
  • Sales through emailing operations
  • Communication and sales strategy on social networks
  • Referencing on search engines

Our Approach

With every eCommerce or mCommerce project implementation, Pentalog helps you ensure the success of your website by paying particular attention to the elements that make the difference:

  • Design / user friendliness
  • Scalability
  • Performance
  • Activity follow-up
  • Implementing a cache solution

We use accelerated development cycles, which are perfectly compatible with our offshore services, through iterative methodologies in order to meet the challenges in the life of the website:

  • Frequent releases for integrating technical upgrades, marketing offers, promotional offers and, of course, SEOs (Search Engine Optimizations)
  • Continuous integration which allows to have at all times a functional version for testing, demonstration or release. If we add the follow-up practices for the technical quality of the code we obtain an almost instant feedback on the technical quality and a possibility to act quickly in order to ensure a continuously high level.
  • Implementing automatic deployment solutions in order to increase and render more reliable the transition between platforms (validation, pre-production, production)
  • Implementing automatic test solutions in order to reproduce test scenarios and increase the quality of the website
agile

We recommend a distributed architecture functioning based on services (SOA). This type of architecture is well adapted for eCommerce websites as it allows all ecosystem elements to communicate, it facilitates maintenance and increases scalability.

Processus metiers

Our Services

Pentalog carries out activities at every stage of eCommerce and mCommerce projects, from assistance in defining requirements to the hosting and supervision phase:

  • Consulting
  • Graphic charter, navigation
  • Auxiliary tools (online payment, referencing, tracking etc.)
  • Development services
  • Java, PHP or Microsoft .NET development
  • Integrating and configuring existing solutions (Joomla, Magento)
  • Implementing cache solutions designed to increase website fluidity
  • Implementing batch / ETL operations for data import/export needs in asynchronous mode
  • Testing services
  • Implementing automatic test solutions for increasing the reliability and quality of the commercial site
  • Introducing tools for carrying out performance and load tests
  • Hosting services
  • Solution hosting on a private cloud
  • Infrastructure supervision services for ensuring a website availability rate close to 100%

Mastered Tools

Here are the main tools that we master, grouped by category:

  • CMS: Joomla, Magento, Drupal
  • Online payment: Paybox, Ogone
  • Customer behavioural analysis: Omniture, Google analytics, Zanox
  • Cache management solution: Akamai
  • Automatic deployment management tools: BNC, Phurnace, Deploy-it
  • Code analysis tools: PMD, Cobertura, SONAR

Ecommerce logos

Our Experience

Today, we have several groups of experts specialized in online sales – reservations who work on classic internet applications and on mobile extensions.

For several years, Pentalog has been providing services to one of the most important online Tour Operators, developing websites and satellites designed to target customers by making them offers. Pentalog's offshore teams have also participated in the development and implementation of a B2B and B2C eCommerce platform dedicated to leisure activities for children.

By collaborating with important eMarketing players in the fields of communication through email or small adds, Pentalog has acquired a solid experience in the field.

Besides all our customer experiences, our best showcase remains our internet site on which you can carry out most operations in order to assess, compare and materialize your IT or embedded development project.

 

 

 

 

 

 

 

 

 

 

Contact

PierrePeutin
Business Line Information Systems Responsible
Centre d'Innovation, Bâtiment C
16 rue Léonard de Vinci
45100 Orléans
Tel. : +33 2 38 25 30 30
Fax : +33 2 38 25 30 31
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