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Interview of Frédéric Lasnier

«The French SMEs must not be forgotten due to the internationalization. They also have to benefit from this “large scale game” by cutting their IT development costs. Pentalog, the second French-Romanian offshore company, deals with needs by providing solutions in a European framework.»

August 2004
Frédéric Lasnier, Pentalog’s chairman, lays out his vision of offshore outsourcing: an economic point of view, emphasizing the human dimension.

Aleth D. : While in United Kingdom, Germany, Italy, the SMEs choose the offshore outsourcing as a solution for IT developments, in France they seem to be more reluctant. How do you explain this phenomenon?
Frédéric Lasnier : The offshore subcontracting is not so accustomed among all the French companies. The large national and international companies did not hesitate to turn towards the foreign countries to develop their programs and save money in the same time. Meanwhile, there are companies which outsource in India or in South-West Asia; the French ones are not so confident. Is it a punishment of the internationalization process? The offers are less transparent? The offshore activities are not completely acknowledged.
Yet, the offshore might represent a true integration axe for the client as well as for the subcontractor: it widens the horizons (economic but also cultural and linguistic), allows the integration in an extensive economic diagram, and thus contributes to the increase in competitiveness..

Aleth D. : And still, for most of us, offshore means delocalization: we reduce the employment in France to create new jobs at the other corner of the world…
Frédéric Lasnier : Nowadays such a narrow vision should be avoided. The economic development is strongly connected with the internationalization process – it is a well known fact – independent of the fields: informatics, textiles or alimentation. Consequently, it is up to us to create the framework which will allow the blooming and the enrichment of all activities. It is a vicious circle in some way. The offshore in our vision is integrated in a European conception. This year, the EU was enlarged with 10 countries; two more are to join the EU in 2007 – one of them is Romania.
Most of all, we see the offshore as a nearby service. Our project managers are always located close to our clients, in order to intervene quickly: in Orleans (nearshore of Paris), in Bucharest and Brasov (nearshore of Bucharest). Our offshore developers work in Brasov and in Bucharest so we can provide services at competitive tariffs.

Aleth D. : Well, there are other companies, that follow the same logic… why chose Pentalog?
Frédéric Lasnier : We have three major assets:
The legitimacy: we have been in Romania since 1999, we have built a company according to the Romanian laws, and all the employees are Romanian. Only the manager is French.
French-speaking excellence: except for two employees, the rest of the personnel are French-speaking; the majority handles Molière’s language as well as you and me. Our developers are thus used with the “direct” manner of the projects, without using dictionaries at every step. Moreover, the projects in English raise no problems, as the personnel speak fluently English.
Loyalty, a guarantee for quality: legally paid, having a contract which states all the aspects, our Romanian collaborators can rely on their salaries, independent of the hard times, allowing them to invest in their housing and proving a stable team for our customers, which can be rediscovered from one mission to another.
Going offshore along with Pentalog means for French SMEs an assurance of quality, competitiveness and continuity at all stages.
Contact : Hélène Hemery
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