Pentalog
High Tech provides a complete range of tools
and services, allowing the enterprises and organisations
of all sizes to outsource all or just a part
of their client relations, in order to decrease
the marketing costs.
This
service relies on the Business Unit offshore of
Pentalog High Tech, based in Romania.
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This
offer, named CRM
Center includes:
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The
selling of commercial informations
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The
capturing of commercial data
» The
exchange of commercial information
» The
unified management of the commercial data
» The
conception of operational marketing operations
» The
sending of the e-mailing operations
» Behaviour
tracking services suitable for the e-mailing
operations
» The
supplying of software solutions for extranet
portals
» The
updating of websites
» The systematic recall
of the most active Web users
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Example: Practical Case
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The
selling of commercial information
Pentalog
provides multiple databases of French and international
companies, including thousands of B to B qualifyed
contacts. The data deriving from these e-mail
addresses contain the phone number and the localisation
of the following functions: chairman, general
manager, informatic system manager, network
administrator, financial manager, human resources
manager, marketing, sales manager, logistics
manager, etc. Our databases, regularly updated,
guarantee the quality of your operations.
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The
capturing of commercial data |
Pentalog
has a qualifyed team for building new databases
and for enriching/enlarging the existing ones.
- Enlarging
the existing databases with relevant commercial
information: sales turnover, activity code,
SIREN/SIRET code, economic indicators, credit
risk, personnel employed, structures, size and
extension of the network (plant localisation,
branches, subsidiaries), suppliers and clients,
standard phone number, fax number, e-mail contacts,
information system used (ERP, intranet, extranet),
contact file, etc;
- Researching
for new e-mail addresses;
- Building
new contact file for specific goals, starting
from well-defined criteria.
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The
exchange of commercial information |
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Pentalog and its clients can manage their economic
operations on the basis of commercial information
exchange.
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The
unified management of the commercial data,
based on the management of administration systems
of databases. |
This
activity includes a range of services related to
data administration:
- Administration
of all client and prospective customers data
files of a company;
- Classification
of these files according to specific procedures;
- Ensuring
the convergence of all data files of a company
to a unique base, starting from Outlook, Excel,
Word, ERP, CRM files, and following the standards
and procedures used in the administration of
databases;
- Deduplication
of the global unified database, which prevents
us from sending twice the e-mail addresses our
clients have already received.
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The
conception of operational marketing operations |
| 1.
Counselling on the operational marketing activities.
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For
the success of an operational marketing activity,
a few rules must be followed, specially those that
give a global view of the project and an impact
estimation on the results of the company. According
to your objectives, Pentalog High Tech can help
you:
- Develop
the direct marketing strategies;
- Find
and set up the most suitable tools;
- Optimise
the targetting operation of the clients and
prospective customers;
- Establish
the frequency of sending messages.
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| 2.
Conception and realiz Suppression ation of operational
marketing tools
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The
e-mailing is nowadays a strategic weapon in direct
marketing. Depending on the objectives, two formats
can be used:
- The
text format, readable by all the messaging services;
- The
html format which allows the creation of messages
with a more attractive content (graphically
rich regarding the graphic charter of the customer).
We
can redirect and ensure the graphical realisation
of your e-mail or Newsletter messages. The design
includes the realisation of a brief concerning the
objectives of the operations. |
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The sending of the e-mailing
operations (the
requests and the treatment of the replies)
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- We
realize the requests that allow the extraction
of the files, depending on the objectives of
the campaign, on the chosen target and on the
different criteria available in our global database
- We
control the treatment of the files (deduplication,
segmentation,…). By all these actions,
the transmission of the same message several
times to the inbox of a client or a prospective
customer can be avoid.
- The
routing of the e-mail is realised with maximum
efficiency, thanks to our hardware and software.
Our impact allows us to reach several thousand
e-mail adresses within minutes.
- After
each mailing operation we realize the treatment
of the replies and the requalification from
the beginning. The clients or prospective customers
not willing to receive e-mails are excluded
from the future operations.
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Behaviour tracking services suitable for the e-mailing
operations (or
just the visiting of the websites) |
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Pentalog
High Tech has a tracking application for
the survey of the traffic on the web pages.
Using
this tracking application, several quantitative
and qualitative indicators are obtained.
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Relative
for an e-mailing operation: time of reading, visited
pages by each addressee, the number of visited
pages.
We
also intervene in the phase of analysing your
results and of the exploitation of this data in
order to give them a value and a meaning, according
to the reports issued by the tracking application.
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The supplying of software solutions
for extranet portals allowing
to manage and measure the access to your on-line
services |
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The updating
of websites
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The
systematic recall of the most active Web users |
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Pentalog
has specially trained collaborators for the
appointment management operations. This type
of action can be directed by the results provided
by the tracking software. Due to an email,
a prospective customer has visited pages from
your site. Our teleactor having located him
thanks to the tracking tool, contacts him
in order to suggest an appointment with your
sales responsable.
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| Pentalog
has implemented a technical solution for telecommunications
allowing to route calls from Romania, through an
IP network between Romania and France, then to redirect
them in France at the cost of a local call.
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The
means:
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Infrastructure
:
Pentalog
High Tech established a Parisian Data Center with
high flow having a
band-width of 100MB.
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Applications
:
This Center
hosts CRM applications of the highest level J2EE
(www.inet.fr)
which are accessible to our services or our clients
who wish to have ASP applications.
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| This
applicative suite includes:
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- the
management of the contacts and of the commercial
events
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This
application has the following functionalities:
- Searches for a company, a contact or both of them
according to a definite criterion
- Displays the form of the companies
- Displays the form of the companies,
- Displays the form of the commercial events.
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- The management of the events and of the
resources
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| Through
the LogBook application the users are able to establish
a planning of their actions. It consists of a diary
which contains and restores specific organisational
information to each user. It manages and is inter-connected
with the all supplies present in the core of The
Port.
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- The
management of the time and the plannings
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| In
addition to its function of ressource management,
The LogBook has a function of time management which
can take the shape of a user’s diary, of a
service, of a community. It can be consulted from
any working station provided with an Internet browser,
without the user being forced to reconfigure it.
The LogBook can be shared by several collaborators
and is connected to the messaging service.
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| Pentalog
installed tools to follow-up the online ePole/eDole
projects, which enable the user to follow the activity
of the project regularly and to communicate specifications,
information while following their taking into account.
ePole
is an online project management software designed
to remotely interface and make available all the
key information of a project. It is addressed
at the same time to the client, who can follow
the phases of development of his project, consult
the contractual parts, etc..., and to the person
receiving benefits, who provides all the information
in respect with the course of his services.
eDole
is a software of management of the customers’
requests – people receiving benefits on line,
who supplements the management tool of eDole project.
During the life of a project, and in particular
at the time of its finalisation, the phases of
validation are crucial; they must indeed be based
on a communication and a tree categorization of
the requests for modifications and of the statements
of incidents in order to guarantee a fast and
effective assumption of responsibility of all
the complaints
(see the e-Pole and e-Dole files)
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- the
behavioral follow-up of the users of the customer’s
Web sites (see the tracking application)
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Practical
case (by way of example): |
A
customer orders from Pentalog High Tech two personalized
e-mailing operations according to the month and
the constitution of its first bases.
A quarterly newsletter will be added to this program.
Pentalog High Tech also provides to its customers
the tracks of the 10 most active customers for each
operation.
- Cost
of constitution of a base with 5 000 lines:
7 000 euros,
- Cost
of requesting, sending and reprocessing: 360
euros per month for an average of 8 000 mails
sent per month,
- Cost
of tracking: 140 euros average each month,
- Production
cost of the reffering Web pages: 12 euro/page
Total
cost year 1 (of which addresses purchased): 13
000€
Following years: 6 000€
Apart
from the purchase of the tools and the addresses,
the production cost (for an identical volume)
for a French employee is already higher than the
13 000€ of year 1.
For
the following years, the performance is obvious.
Of course, the whole of the services is fractionnable.
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