Digital marketing

Marketing Automation Tool

The 3 key factors to bear in mind when choosing a Marketing Automation...

Although 2020 is already well underway, business don’t necessarily have to wait for a new ...

Andreea Hodade

Andreea Hodade

VP Data & Automation

09 Mar - 4 min to read

What is Marketing Automation? How will it evolve in 2020?

If you’re alive and breathing in 2020, there’s a 99.99% chance you’ve received some sort ...

Cosmina Trifan

Cosmina Trifan

Chief Marketing Officer

18 Feb - 4 min to read

marketo

Why Choose Marketo...The Second Time Around

Is there anything better? Is there anything cheaper? etc. When you contract with Marketo, you’re locked ...

Cosmina Trifan

Cosmina Trifan

Chief Marketing Officer

16 May - 4 min to read

Mobile Marketing - Digital Growth

Mobile Marketing: What Companies Do to Become Industry Leaders

Mobile marketing is a staple of any coordinated, multi-platform marketing campaign, especially for professionals working ...

Sophie Lelarge

Sophie Lelarge

Chief Revenue Officer & Chief Customer Success Officer Americas

06 Feb - 4 min to read

How to take advantage of marketing automation?

79% of top-performing companies have been using marketing automation for two or more years. Agile ...

Sophie Lelarge

Sophie Lelarge

Chief Revenue Officer & Chief Customer Success Officer Americas

30 May - 1 min to read

Three Ways to Improve Click-through Rates Without Losing Customer Trus...

Click-through rates (CTR) are a ubiquitous challenge for email marketers. Marketing automation can help track ...

PentaGuy

PentaGuy

Blogger

05 May - 3 min to read

Lookalike targeting: how to improve customer acquisition

Lookalike targeting: how to improve customer acquisition

Living in a digital world means that most of us are connected no matter the ...

Floriana Scanteie

Floriana Scanteie

Digital Marketer

27 Apr - 2 min to read

Pentalog is extending its digital marketing team in Orléans

Pentalog, the one stop shop for digital services, is an online platform dedicated to software ...

Aline Mirti

Aline Mirti

Business Developer - SkillValue Account Manager

17 Jan - 1 min to read

A/B testing: To A/B test or not to be?

A/B testing A/B testing (also known as split testing) is a method of comparing two versions ...

PentaGuy

PentaGuy

Blogger

02 Oct - 4 min to read

Digitization: business transformation is vital!

Digitization: business transformation is vital!

As a strategic growth leverage for companies, digitization will become one of the major priorities ...

PentaGuy

PentaGuy

Blogger

13 Oct - 2 min to read

Pentalog launches its Search Marketing (SEM) offer: offshore and nearshore SEO, SEA and SMO

Pentalog launches its Search Marketing (SEM) offer: offshore and nears...

According to Forester, webmarketing, a rapidly growing domain, and digital strategies in particular will make ...

Cosmina Trifan

Cosmina Trifan

Chief Marketing Officer

27 Aug - 3 min to read