Android vs iOS: Where to Start?


  The Importance of Apps If you want to appeal to the largest audience possible, mobile applications are a must. The amount of smart phone ownership is only going up and up and up and releasing an application will multiply the exposure of your brand. While it is true that conversion rates are higher for personal computers than mobile phones, this trend is starting to change. Recent developments like blockchain technology are changing the status of mobile payments with increased security and ...
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Developing for Android requires more testing than for iOS!

Mickaël HIVER

Head Business Lines


As I pointed out in my previous article, the need to be actively present on the mobile market is more than obvious. In the United States, Android continues to make progress with 51.7% on the American smartphone sales market (according to Kantar Wordpanel Comtech) compared to 41.4% registered by iOS and 5.6% by Windows. This difference is even more striking at European level with 70.4% of Android smartphones (also according to Kantar Wordpanel ComTech). In 2013, Android runs on 867 million ...
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Why develop an iOS App?

Mickaël HIVER

Head Business Lines


This question comes up very often in the discussions with our prospects and clients: why develop an iOS App? Simply put, because the need to be actively present on the mobile market (smartphones and tablets) is more than obvious: in 2014, the number of mobile users will exceed the number of stationary Internet users. On the one hand, we are faced to the increasing popularity of the Android OS on the smartphones and tablets market. On the other hand, communication networks are ...
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The MWC 2012 Conference – A vision of 2022

Mickaël HIVER

Head Business Lines


The third day of the conference was chaired by Paul Lee, one of Deloitte‘s R&D managers. The conference speakers were: – John Donovan, from AT&T – Erik Kruse, Ericsson’s R&D manager John got the ball rolling for AT&T’s future in mobility. Nothing new compared to yesterday’s presentation (see my previous post here). Two major points on which John particularly insisted come to my mind: – Networking of intelligence: AT&T manages a huge amount of Data (Big Data), including personal data as well as anonymous data. ...
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Mobile World Congress 2012 Conference – How to develop the Apps of the future?

Mickaël HIVER

Head Business Lines


This conference was animated by Tim Green from Mobile Entertainment. The speakers were: – Jon Summers, SVP, App & SVC Services, AT&T – Scott Jenson, Creative Director, Frog – Peter Broekroelofs, CTO & Co-Founder, Service2Media – Safdar Mustafa, Head of Mobile Media, Al Jazeera – Hoojong Kim, SVP, Global Technology Research Institute, SK Telecom It was Jon Summer from AT&T who started the debates. For him, change must come from the complexity of tools, platforms, languages, protocols, as well as from data sources that the developers ...
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