Social networks

Lookalike audiences: learn how to advertise on Facebook


Do you know how to advertise on Facebook the smart way? Is your current audience small or not responding enough to your ads? What are Facebook lookalike audiences? Lookalike audiences is a Facebook Ads feature that enables your online advertising manager to scale Facebook advertising by targeting people who are similar to your most valuable audiences, which means your current and best customers and clients. Facebook ads custom audience is limited to your website visitors, people who engage with your posts, leads… Creating a lookalike audience ...

Read more

Lookalike targeting: how to improve customer acquisition

agilliza event

Living in a digital world means that most of us are connected no matter the distance. The internet has made possible for people to search and learn a great deal of things. As a consumer, it has become much easier to purchase a specific product, to compare prices and features, to review it, to be part of groups that share the same interests etc. In order for advertisers to reach their audience, sophisticated targeting strategies can be used. Next Boston Agilizza ...

Read more

The new SMAC!

Aymeric LIBEAU

Senior Consultant (Senior Partner)

It’s such a wonderful era that we live in and things go so fast! From public and personal information to information use and digital consumption anywhere and anytime, the conclusion is more than obvious: the unity of time, place and action does no longer correspond to professional or even personal practices. An acronym starts to impose itself under the umbrella of the 4 basic features of these (modern) services – SMAC (Social, Mobile, Analytics, Cloud). At a closer look, each of ...

Read more

The MWC 2012 Conference – A vision of 2022 (second part)

Head Business Lines

The conference continued on the vision of 2022 (see my previous post here) by presenting several companies and their innovative solutions. Paul Lee (Deloitte), the chairman of this conference, has asked us for a vote in order to see which of these innovative solutions epitomizes the future: – EarSmart: enables an object to hear (even in an extreme sound environment). They believe that, in 2022, the voice will be more useful than at the present day. In order to achieve that, ...

Read more

IT offshore press review week 50/2011



Gartner considers that IT budgets and responsabilities are moving out of the control of the IT departments and into the hands of others, due to consumerization and cloud computing, among others. That is the Gartner vision for 2012 and the coming years. Don’t miss the other subjects of today’s IT offshore press review. – Gartner Predictions for 2012: More Cloud, Consumerization, Loss of IT Control (December 2, 2011, CIO) – Offshoring comes under bipartisan attack in Congress (December 9, 2011, Computer ...

Read more