The new SMAC!

Aymeric LIBEAU

Senior Consultant (Senior Partner)

It’s such a wonderful era that we live in and things go so fast! From public and personal information to information use and digital consumption anywhere and anytime, the conclusion is more than obvious: the unity of time, place and action does no longer correspond to professional or even personal practices. An acronym starts to impose itself under the umbrella of the 4 basic features of these (modern) services – SMAC (Social, Mobile, Analytics, Cloud). At a closer look, each of ...
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Pentalog launches its Search Marketing (SEM) offer: offshore and nearshore SEO, SEA and SMO

Ioana Cosmina TRIFAN

Chief Marketing Officer

According to Forester, webmarketing, a rapidly growing domain, and digital strategies in particular will make up to almost 21% of the global marketing budget in 2014. Following the same path, Gartner predicts a 9% increase of the investment volumes in webmarketing strategy and digital advertising. The multichannel trend gains more and more notoriety inside the marketing departments while the budgets allocated to digital strategies will continue to increase sharply in the near future. The marketers are aware that channels such ...
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The MWC 2012 Conference – A vision of 2022 (second part)

Mickaël HIVER

Head Business Lines

The conference continued on the vision of 2022 (see my previous post here) by presenting several companies and their innovative solutions. Paul Lee (Deloitte), the chairman of this conference, has asked us for a vote in order to see which of these innovative solutions epitomizes the future: – EarSmart: enables an object to hear (even in an extreme sound environment). They believe that, in 2022, the voice will be more useful than at the present day. In order to achieve that, ...
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IT offshore press review week 50/2011

Gartner considers that IT budgets and responsabilities are moving out of the control of the IT departments and into the hands of others, due to consumerization and cloud computing, among others. That is the Gartner vision for 2012 and the coming years. Don’t miss the other subjects of today’s IT offshore press review. – Gartner Predictions for 2012: More Cloud, Consumerization, Loss of IT Control (December 2, 2011, CIO) – Offshoring comes under bipartisan attack in Congress (December 9, 2011, ...
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IT offshore press review week 48/2011

Here’s the IT offshore press review! Enjoy! – Government opens consultation on definition of IT open standards (November 25, 2011, Computer Weekly) – Nokia Siemens Networks to axe 17,000 jobs worldwide (November 24, 2011, Computer Weekly) – Facebook security still has a long way to go, say experts (November 23, 2011, Computer Weekly) – 51% of ecommerce site visitors are logged in to Facebook (November 24, 2011, ZDNet) – Is 2012 the Year Android Invades the Enterprise? (November 22, 2011, CIO) – Salesforce.Com’s Heroku Launches Stand-Alone ...
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