Main channels: search and social media
Digital advertising is the top expense category for advertisers. This growing area has seen budgets focus on search and social media, particularly on mobile devices. How can you tap into the power of Google and Facebook to grow your business, as well as generate leads and sales, with maximum effectiveness?
Your audience is already using Google and Facebook
Every month, hundreds of millions of users across Europe, North America, Asia, and the rest of the world log in to Facebook. Every second, there are more than 60,000 Google searches. Your customers are waiting for you on these channels. If you don’t reach them, your competitors will.
Each digital advertising channel follows its own rules. How can you make your advertisements visible and get your target audience to click on them? What influence mechanisms help spread your content?
Managing digital advertising campaigns
- target your audience using geographic, demographic, and interest criteria
- expand existing ad campaigns to reach a larger audience
- generate traffic and conversions with optimized costs