- Develop an optimal posting schedule, considering web traffic and customer engagement metrics - Research audience preferences and discover current trends - Create engaging text, image and video content - Design posts to sustain readers’ curiosity and create buzz around products and paid Facebook campaigns - Stay up-to-date with changes in all social platforms ensuring maximum effectiveness - Oversee social media accounts’ layout - Suggest new ways to attract prospective customers, like promotions and competitions - Report on online reviews and feedback from customers and fans + Google Analytics and Facebook Insights data
ADFABER.org is a nonprofit organization which promotes technology in fields in which it can have a great and positive impact. Education is one of the most important areas in which the organization is involved, along with health and environment. I was responsible for developing, implementing and executing strategic marketing plans for all the projects of the organisation in order to attract potential customers or sponsors and retain existing ones. I've worked for the following projects - Hour of Code, Kids in Tech, Technovation Challenge, Code School - and organised the Startup Grind monthly event for entrepreneurs and the special JAVA Competitions for schools, high schools and Universities (Learn to code with Alice, Java Competition - Code with Greenfoot and Java Competition for Universities).
Program Manager - ADFABER Competitions Sep 2016 – Nov 2017
I've organised and manage 3 national competitions for students - Learn to code with Alice, Java Competition - Code with Greenfoot and Java Competition for Universities (all sponsored by Oracle Academy). My tasks were: * to launch the competitions (make a website, an official regulation); * to involve the endorsers (Educational inspectors and teachers); * to promote the competitions using Social Media Platforms (implement a strategy, make a visual poster, Facebook posts, Instagram Posts, Facebook and Google Ads); * community management and support (newsletters and answering the online chat messages); * coordinate a team of volunteers who evaluated the registered projects; * post-event media Main challenges: Decide on suitable strategies and objectives; Develop and control deadlines, budgets and activities; Assess program performance and aim to maximize ROI; Prepare reports for program sponsors.
Social Media Manager - Code School Jan 2015 – Sep 2017
Code School is a private programming club for kids, a social entrepreneurship project managed by the ADFABER NGO. My work involved: * to make a full Wordpress Website (structure + content) for the project: codeschool.adfaber.org; * to make and implement a full Social Media strategy with specific goals; * to manage the Social Media accounts of the project (Facebook and Instagram) * to implement paid advertising campaigns using Facebook Ads and Google Ads; * implement the marketing strategy - articles + SEO, newsletters, visuals. Goals: Development of brand awareness and online reputation Content management SEO (search engine optimization) and generation of inbound traffic Cultivation of leads and sales
Startup Grind - the global event created for educate, inspire and connect entrepreneurs. My tasks were: * to find potential sponsors for the monthly event; * to promote the conference among young entrepreneurs using Social Media platforms, Facebook Ads, E-mail Marketing and Google Ads; * to set up the logistics for the event (guest list, catering, location, networking area); * to make post-event communication (press release, follow up, thank you e- mail for the participants).
PRIME Romania is the only student association of public relations and communication in the country.The PRIME experience means strategic communication, a united team and 17 years of events for passionate communication students.
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