Mihai S.

Consultant

435 dollar

My experience

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FreelanceJune 2019 - Present

Delivering value through:
Growth Strategy
- Digital Strategy
- Channel Strategy
- Content Strategy

Facebook/Instagram Advertising
- Ad Account setup
- Ad Creative
- Ads Optimization

Google Ads
- Ad Account Setup
- Campaign Optimization (Search, Shopping, Display)
- Google Merchant Setup (Shopping Campaigns)

CRO
- Landing Page Creation/Optimization
- A/B Testing

E-commerce
- Analytics
- Optimization

Ascenial - eCommerce Advertising AgencyOctober 2019 - Present

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g7 MarketingJanuary 2018 - August 2019

Digital Solutions Architect 01/2018-01/2019

- Create custom digital strategies to complete omnichannel implementations
- Design and execute PPC campaigns (Facebook Ads, Google Adwords, Programmatic Ads) with 5 figures USD.
- Assess the priority of the different digital channels and the potential impact on the ROI for the clients
- Lead the company’s own digital marketing efforts to position as an omnichannel solutions provider
- Research technology and stayed up-to-date with the changes that happen throughout the digital ecosystem to be able to recommend the most effective tactics at the current moment
- Lead G7’s and clients’ project development (Apps, Websites)

Senior Digital Solutions Architect 01/2019-08/2019

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Upgrowth MediaFebruary 2017 - January 2018

- Handled business development efforts using cold emailing
- Created custom digital strategies for multiple channels, ranging from social media to email marketing
- Designed and optimised landing pages for lead generation
- Ran geo-targeted and event based ads to increase in-store presence
- Used Instagram/Facebook to increase event attendance
- Ran Facebook ads to interact and survey the target market
- Created email sequences tailored to the buyer’s needs, based on the conducted research
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TuioNovember 2015 - February 2017

- Maintained and reported the results brought by clients' websites
- Developed and designed internal productivity (community management for Facebook pages) and analytics (Facebook advertising) tools
- Led an external team of 3 contractors to successfully complete development projects (among them, the user login platform for one of the biggest players in the green energy industry)
- Designed and deployed a Facebook chatbot to hire 2 new interns for the company
- Created and implemented Facebook ads (dynamic product & retargeting) with a 10x ROI for the e-commerce platform of a leading make-up brand
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Web Design ITeXclusiv.roJuly 2015 - September 2015

- Designed and developed presentation and e-commerce (Opencart & CMSMadeSimple) websites
- Developed Iphone apps - official promotion app for the city of Caracal

My stack

Frameworks

OpenCart

Software testing

A/B Testing

Others

Digital Strategy, Inbound Marketing, Digital Marketing, E-commerce, Content Strategy, SEO, Content marketing, Google AdWords, Branding, Analytics, Marketing and advertising, Marketing Strategy, Growth Hacking, PPC, Social Media, Hubspot, Marketing Automation

Web Analysis and Statistic

Hotjar, Google Ads, Google Analytics

Languages

JavaScript, PHP

Computer Tools

MS Office

Open Source solutions

CMSMadeSimple, Shopify

My education and trainings

Hubspot Academy Inbound Certified - Hubspot2018 - 2020

Google Analytics Individual Qualification - Google2018 - 2019

Bachelor's degree, Computer Science - The University of Bucharest2013 - 2016