Aiming to give back to alma mater, I've decided to get more involved in the AUBG (American University in Bulgaria - www.aubg.edu) Alumni Association. I started helping the association with its own website (www.aubgalumni.org) and will get more involved in restructuring the organization in order to better represent the global AUBG alumni network.
Subject Matter Expert (Technology & Digital Marketing) for Team Academy's 4 year Bachelor of Business Administration in Entrepreneurship. I have also helped shaping the related curriculum (years 1, 2 & 3) to be more relevant for the current market realities.
I joined IAB to spearhead the focus on quality on the local digital advertising market and to get involved and coordinate the IAB Academy educational projects. As a member of the Board of Directors, I was also involved in projects like viewability, IAB MIXX Awards, AdBlocker study, ROADS and so on.
I've decided to get even more involved in helping IAB grow in Romania through a more business focused approach and by becoming a IAB DIMAQ certified trainer and coordinating the IAB Academy educational project on the local market, while also putting in time and effort to make our voice (CEE markets) better heard at European level.
Avandor Consumer ProfilingMay 2015 - November 2015
Avandor Digital Consumer Profiling is the full data-driven stack for brands and publishers.
Avandor helps companies understand their audience and easily engage each user on a personal level, from finding new consumers to turning them into loyal brand advocates.
Media buying, programmatic, personalized storytelling and experiences, consumer analytics, research, ad serving & monetization and conversion optimization made simple, in one complete platform. All components talk to each other in real-time to optimize results, making each interaction count.
Avandor Exchange: the Open Data Ecosystem for everyone.
With Avandor, brands and publishers can safely collaborate to build a global pool of consumer data that everyone can benefit of, while keeping all their high-value data private. Within Avandor Exchange, even first-time visitors will already be known by your system, and you can show better content right from the first interaction.
Motivation Romania FoundationJuly 2000 - July 2001
Helped organize George Soros' On Globalization book launch in Bucharest Coordination of international youth programs and special events;
Communication & information technology support services for internal
Established an internal computer network, converting paper documents into
Designed, created and printed some of the first organizational marketing
Branding, Content Management, Content writing, Marketing, Business Strategy, Team management, Project Management, Marketing Strategy, Digital Strategy, Digital Marketing, Social Media, Advertising, Analytics
Amazon Web Services (AWS)
My education and trainings
MBA - Marketing - CEU Business School brand2006 - 2007
Master of Business Administration, Marketing - CEU Business School2004 - 2004
Bachelor of Arts, Journalism - Mass Communication - American University in Bulgaria1996 - 2000
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