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Top 5%
Kristin P.

CONSULTANT

1085 euro
Freelancer
9 years
London, UNITED KINGDOM
Strategic Planning Negotiation Google Analytics Data analysis Big Data Analytics Analysis
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Why I'm Top 5%

  • 9 years of industry experience
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My experience

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Core Concept DigitalDecember 2015 - Present

Founded a digital operations and strategy consultancy business to secure high value new business of product partnerships; delivering professional services in Big Data & Analytics and Digital Enterprise Strategy. Act as strategic consultant responsible for analytics strategy, AI, machine learning and reporting execution for global organisations including major retailers in the US and EMEA. Some projects include:
    • HEAD OF ANALYTICS, Indigo Lighthouse Group - Supported team resourcing, data partner management and recruitment to deliver client reporting solutions. Regularly produced measurement strategies to optimise subscriber retention whilst analysing behaviour patterns for subscription changes and cancellations. Developed bespoke dashboards and reporting for large scale datasets and optimising outputs to create scalable real-time reporting framework built on the SAP Business Intelligence systems.
    • DIRECTOR OF DIGITAL STRATEGY, Core Concept Security – Assisted in the launch of boutique data security consultancy including delivering launch of thought leadership blog optimisation within the industry and included growth of over 155% in visitors and 143% increase in pageviews. Executed a 66% increase in goal conversions (download whitepapers, resources).  Created standard branding and core asset library for publications.  Develop corporate website for 2019 H1 launch to include services, downloads and training program.
    • BUSINESS STRATEGY CONSULTANT, MyPinPad– Developed initial SEO and Social Media launch strategy during website redevelopment and launch.
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Vitreous AnalyticsNovember 2018 - Present

Creating scalable measurement and analytics solutions.
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Portland CommunicationsJanuary 2018 - October 2018

Oversee daily operations of the SPARC department to ensure the delivery of insight-led strategic analysis and research across the client portfolio. Coordinate the work of Creatives, Planners and Researchers for the delivery of new business pitches and execution of strategic plans.
    • Build the SPARC team from four to eleven members in under six months by applying effective talent acquisition and development strategies.
    • Increase revenue by 68% within nine months through the successful provision of practical and client-centric solutions to problems.
    • Contribute to leading industry-based research studies including ‘International Commercial Courts Annual Insights Analysis,’ ‘Brexit and Pharmaceutical Industry,’ ‘How Africa Tweets’ and ‘Intercept PBC Research Poster ation.’
    • Provide strategic direction for the conduct of qualitative studies, focus groups and digital surveys for a variety of client organisations operating in different industries.
    • Developed new methodologies for programme analysis and measurement to facilitate digital reporting and visualisation.
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FleishmanHillard FishburnJune 2016 - January 2018

Collaborated with relevant internal departments and key external partners to identify potential client organisations for new research and analytics opportunities. Built and maintained relationships with vendors to guarantee timely development and execution of the contractual process. Directed the adoption of new measurement, reporting and analytics for global operations.   
    • Winner of multiple awards including the AMEC Award for performance excellence, AMEC Silver 2017 – Fitbit Big Billion Campaign Report and the AMEC Bronze 2018 – Smurfit Kappa campaign reporting.
    • Increased retained revenue by 195% through the implementation of effective business development and budgeting plans.
    • Streamlined productivity by 25% by applying cost-cutting measures and optimising work processes for team members.
    • Delivered more than EUR 1M in measurement and reporting deliverables to exceed performance target by 103%.  
    • Led a team of seven permanent and freelancer Analysts, and Planners by developing work plans, providing overall strategic direction and evaluating performance based on KPIs.
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SitecoreMarch 2014 - December 2015

Developed and implemented strategic marketing services for the core service of the organisation including a new customer experience platform. Led talent development initiatives by organising professional services workshops for team members. Established linkages with partners as part of business development.  
    • Delivered the first paid consultancy agreement worth EUR 40,000 as a result of successful negotiation with client organisations in the United Kingdom.
    • Directed daily operations of a team of eleven members to guarantee the provision of high-quality services to clients according to internal guidelines.
    • Optimised key internal operations by utilising data-driven approaches to address key problem areas and enhance performance.
    • Improved resource management performance of the organisation by launching a SharePoint site to facilitate internal documentation and communication.
    • Restructured the partner training workshops by introducing key metrics related to support, pre-sales engagement, production adoption and lead generation.

My stack

UX, Team management, Tableau, Strategic Planning, SQL, Social Networking, Social Media, SEO, SEM, SaaS, Project Management, PPC, Omniture, Negotiation, Marketing Strategy, Google Analytics, Google AdWords, E-commerce, Digital Strategy, Digital Marketing, Data analysis, CRM, Content Strategy, Consulting, Branding, Big Data, Analytics, Analysis