Helena K.


1230 dollar

My experience

FitFlopJuly 2019 - Present


IdeooHubMarch 2016 - Present

Digital marketer and business analyst with experience in growing real estate, jobs, digital

marketplaces, publishing, beauty industry businesses. Partner at IdeooHub startup.

-January 2012 - Present

PRINCE2 Foundation - issued in July 2012 - no expiration date
Google Tag Manager - Google
Introduction to Python / Python for Data Science  - City Lit

News UKJuly 2018 - June 2019

Acting as a discipline lead for AB Testing, CRO and experimentation;
Responsible for guiding internal teams in order to structure a series of experiments that collectively have doubled The Times overall conversion rates;
Liaising with The Times and The Sun product teams, the TLS and Expert Traveller and training product managers on effective CRO techniques;
Working with both client side and server side experimentation solutions, analytics and heat-mapping tools;
Evangelising for experimentation first, helping shift the company culture into a data-informed approach


King's College LondonOctober 2018 - November 2018

Guest Lecture at King's College London ran a co-creation UX design workshop for students to

brainstorm design ideas - Digital Humanities Department

Knight FrankJune 2017 - June 2018

Responsible for Google Analytics 360, Google Data Studio and GTM - senior level reporting and
implementation (including Angular platforms) across all global websites and platforms

Ad Tech implementation

Product Optimisation - AB Testing, Heatmaps

ZPG PlcNovember 2016 - May 2017

Google Analytics 360 implementation, building data studio dashboards, AB Testing, recommending

KPIs, data analysis & consumer insight

WEBDMUK LIMITEDJune 2013 - March 2016

1. Global Product ManagerIndustry: Classified websites in Property and Jobs categories - I help bring practical and innovative ideas to all aspects of the business aiming to achieve the best possible result. I manage the entire cycle from concept/business case to delivery using Agile principles, analyse business data, recommend new KPIs, assist the business with various UI/UX Projects, Email Automation/CRM projects, prepare product documentation, user stories and new feature requirements specifications, make sure projects are delivered according to Acceptance Criteria, communicate project status to business, liaise with stakeholders and 3rd parties.
2. UI / UX Optimisation ManagerProperty and Jobs classified websites - Responsible for the global UI/UX Optimisation Strategy
across 20+ markets, running and analysing A/B and MVT campaigns, interpreting usability studies,

campaigns project management, liaising with 3rd party vendors.

MaxymiserOctober 2009 - April 2013

- Build strong key relationships with clients;

- Manage all aspects of the project delivery;

- Provide campaign optimisation recommendations;

- Present project results back to marketing teams and senior management.

sophus3May 2008 - October 2009

1. Account Manager
Account manager and digital project manager for the automotive sector.
2. eCRM Analyst- Creating web analytics reports for automotive clients

- B2B client services

- Relationship management

- Project management

My stack


Adobe Photoshop

Web Analysis and Statistic

Google Analytics API, Google Analytics


B2B, Growth Hacking, Google AdWords, SEO, E-commerce, Management, UX Design, Marketing and advertising, Marketing Strategy, Growth Marketing, PPC, Social Media, Analytics




InVision, Figma

Business Intelligence

Business Intelligence

My education and trainings

Further Education Programme in International Business and Foreign Trade - Fundacao Getulio Vargas2003 - 2004

Bachelor's Degree in Business - Universidade Federal de Santa Catarina1996 - 2000