John B.

Consultant

385 dollar
Freelancer
17 years
London, UNITED KINGDOM

My experience

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DataFeedWatchJuly 2019 - Present

Strategy planning, implementation and activation for acquisition and retargeting activities on Google and Social Media (Facebook and LinkedIn).
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FreelancerNovember 2015 - Present

I offer paid search strategies and audits, as well as setting-up and optimising PPC accounts across multiple search engine platforms.
My clients are digital marketing agencies (sub-contracting), start-ups, SME and product and service groups across multiple verticals in domestic and international markets.
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KarmaramaJune 2019 - July 2019

PPC consultancy and auditing for their major client, RBS.
Account audit for their large personal banking Google campaigns.
Performance analysis.
Provide recommendations for account optimisations.
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eBay Classifieds GroupJanuary 2019 - May 2019

Drive strategic customer lead acquisition with digital marketing channels in the automotive in the B2C ad listings industry. Segmenting new and existing users by demographics for incremental customer growth and retargeting.
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Performics - Interim PPC ADOctober 2018 - December 2018

Supporting the Rolex paid performance team while team structure and strategies are established.
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Investoo GroupAugust 2018 - September 2018

Paid Search strategy and implementation for financial performance marketing.
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VCCP MediaApril 2018 - August 2018

Supporting the digital marketing team with their major clients on paid search and social media activities.
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Italian classifieds brands, automobile.it and kijiji.it., eBay Classifieds GroupJune 2017 - March 2018

Managing and optimising paid channels: Adwords, Criteo and aggregators (Indeed, Trovit, Autoxy and Miutla).
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eBay Classifieds GroupJune 2016 - June 2017

Onboarding eCG’s two Danish classifieds brands, bilbasen.dk and dba.dk, to the sentralised Digital Marketing team in London.
Managing and optimising paid channels: Adwords, Bing and Criteo.

Clients I have worked with:
Media Agencies
Tomorrow TTH
3 Whiskey
Curious Cat Digital
WPN Chamelon

Client Side
TidyChoice
EmuBikes
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RS ComponentsJune 2015 - March 2016

Managing EMEA and APAC markets with Global Digital Acquisition Team.
Daily responsibilities to paid search accounts, keyword research, campaign / ad group creation, bid management, re-marketing and display advertising.
500.000 products - high volume paid search activities.
Paid search training for acquisition team members.
£500.000 Monthly budget across multiple markets
Working with other departments to ensure paid search is understood, prioritised and delivered.
Influence eCommerce and other stakeholders to maximise budget for paid search and take advantage of new opportunities and channels.
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MedicAnimal LtdJuly 2014 - February 2015

Develop and execute innovative SEM strategies and campaigns.
Increase sales and site traffic through paid search advertising.
Research backlink profiles and recognise linking opportunities.
- Daily, weekly and monthly performance monitoring, campaign optimisation to meet/exceed sales and ROI target, depending on budget.
- Problem solving involving in-depth data analysis. Making A/B tests on ad copy, landing page, account structure to ensure maximum efficiency & growth.
- Advanced knowledge of Excel for data segmentation, manipulation and in-depth reporting.
- Main point of contact with Google and Bing representatives to identify growth opportunities.
PPC team leader for the following markets.
UK - MedicAnimal.com, Pet-Supermarket,.co.uk, PetMeds.co.uk, BestPet.co.uk, AnimalMedicines.co.uk
DE - MedicAnimal.de, PetMeds.de
FR - MedicAnimal.fr, PetMeds.de
NL - MedicAnimal.nl
ES - MedicAnimal.es
Training, coaching and mentoring.
Planning, implementing and conducting training, for ppc account managers.
- Keyword bid management.
- Daily account health check.
- Budget management.
- Keyword research, explore new opportunities for growth.
- Weekly/ Monthly report structure.
PLA
Data feed management.
Structuring feed to drive high revenue at low cost.
ChannelAdvisor – Template feed setup for automated data feed update.
Retargeting – segment visitors and apply bid strategies.
Web Analytics
Google Analytics - advanced knowledge for deep-dive analysis beyond report analysis in Adwords, Bing.
Reports to Chief Marketing Officer.
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MedicAnimal LtdJanuary 2012 - July 2014

    • Responsible for daily management of PPC accounts for MedicAnimal.com (UK) and BestPet.co.uk. Earlier, also managing Pet-Supermarket.co.uk and PetMeds.co.uk. Each website has up to 14K products in their catalogue. Monthly budgets are from £10K to £200K depending website.
    • Assisting the transition from growth to efficiency based on Revenue/Cost.
    • Weekly and monthly reporting to PPC Manager.
    • Monthly budgeting and daily cost forecasting.
    • Align PPC accounts with flash sale promotions.
    • Product Listing Advertising – organise data feed for best ROI.
    • Train and supervise new staff in the PPC team.
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Just EatJanuary 2011 - January 2012

    • PPC management of 4 accounts, Just Eat UK, Just Eat Norway, FillMyBelly.com and Urbanbite.com.
    • The accounts have large and small budget. Ranging from £50K to £2.1 million.
    • Weekly reporting to line managers for each account.
    • Budgeting and daily log of spend.
    • Work with line managers to develop, recommend and execute strategy plan for the ppc accounts.
    • Account set up and strategic account structure for ppc.
    • Account optimisation
    • Landing page optimisation
    • Optimising best performing keyword.
    • A/B testing of ad copies.

    • Search Data Analysis - Expand keywords combinations based on search term analysis. Explore new opportunities to increase conversions.
    • Remarketing - Targeting previous visitors through text and display advertising on the Google display network.
    • Facebook Advertising - Social media advertising for Just Eat Facebook Fan Page and websites. Objective is to raise brand awareness on social media platform by interacting with Facebook users through sponsored stories and ad advertising.
    • Content Page Management - Custom Content pages of chain restaurants, locations and cuisine types.
    • PPC Bid Platforms: Google AdWords, Microsoft adCenter, Yahoo Search Marketing
PPC Software: Google AdWords Editor & Microsoft adCenter
Digital Insight and Analytics: Google Analytics, Experian Hitwise
Office Applications: Word, Excel, PowerPoint
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HarrodsJanuary 2008 - January 2011

    • Brand manager for TAG Heuer watches. Previously also brand manager for Longines, Mont Blanc, Bell&Ross, Graham and Dior watches.
    • Dealing with stock control of high volume watch brands.
    • Serving regular customers and VIP customers from my client list.
    • Team role - help and support manager and colleagues with closing sales and running the department at the optimal level that Harrods require.
    • Bringing Longines over target with 41% higher sales revenue within first half of 2010.
    • Selling high-end luxury brands such as Breguet, Vacheron Constantin, Jaeger leCoultre, Blancpain, Zenith, Hublot and other watch brands.
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KelkooJanuary 2004 - January 2007

    • PPC Campaign Management - Taking care of large accounts with big budget across Google, Yahoo and Bing.
    • Implement tracking codes in urls for data analytics.
    • Work tasks included updates on Kelkoo website.
    • SEO of Kelkoo's webpages, including category pages, product pages and optimised landing pages for PPC campaigns.
    • Doing keyword research for campaigns which includes finding profitable keywords.
    • Tweaking landingpages to get the highest CTR.
    • Optimising ads on Google, Bing and Yahoo to make the campaigns perform their best.
    • Monetise high performing keywords with optimised landing pages, campaigns (including ads, tracking, urls) for high quality score which is specially related to Google campaigns.
    • Producing content for Kelkoo's service.
    • Maintenance work - updating new online advertisements, launch new campaigns for clients.
    • Co-operation with Google Norway to build and expand our paid traffic into profitable niches.
    • Worked with our partner service MSN Shopping.
    • Web-design and customer care – to mention some.

My stack

Graphic

Illustrator

Protocols

FTP

Technologies

Web development

Frameworks

WordPress

Business Intelligence

SEM

Application servers

CMS

Multimedia

Dreamweaver

Web Analysis and Statistic

Google Analytics

Databases

MySQL

Computer Tools

Adobe Acrobat, Microsoft Excel, Microsoft Office Pack, Microsoft Word

Other

Marin, Powerpoint, Photoshop, Bing, ACCOUNT MANAGEMENT, Adwords, Microsoft Office

Software testing

A/B Testing

Others

Email Marketing, Digital Marketing, Marketing, Social Networking, PPC, Social Media, Digital Strategy, SEO, Google AdWords, E-commerce, Analytics, Marketing Strategy, Advertising

Languages

HTML, Flash, CSS

My education and trainings

Certificates - -

MA in Design Management - University of Southampton, Winchester School of Arts2007 - 2008

Bachelor degree in Visual Communication - University of Newcastle, Australia2002 - 2004