Consultant

PPC consultancy and auditing for their major client, RBS.
Account audit for their large personal banking Google campaigns.
Performance analysis.
Provide recommendations for account optimisations.

Supporting the Rolex paid performance team while team structure and strategies are established.

Supporting the digital marketing team with their major clients on paid search and social media activities.

Onboarding eCG’s two Danish classifieds brands, bilbasen.dk and dba.dk, to the sentralised Digital Marketing team in London.
Managing and optimising paid channels: Adwords, Bing and Criteo.

Clients I have worked with:
Media Agencies
Tomorrow TTH
3 Whiskey
Curious Cat Digital
WPN Chamelon

Client Side
TidyChoice
EmuBikes

Develop and execute innovative SEM strategies and campaigns.
Increase sales and site traffic through paid search advertising.
Research backlink profiles and recognise linking opportunities.
- Daily, weekly and monthly performance monitoring, campaign optimisation to meet/exceed sales and ROI target, depending on budget.
- Problem solving involving in-depth data analysis. Making A/B tests on ad copy, landing page, account structure to ensure maximum efficiency & growth.
- Advanced knowledge of Excel for data segmentation, manipulation and in-depth reporting.
- Main point of contact with Google and Bing representatives to identify growth opportunities.
PPC team leader for the following markets.
UK - MedicAnimal.com, Pet-Supermarket,.co.uk, PetMeds.co.uk, BestPet.co.uk, AnimalMedicines.co.uk
DE - MedicAnimal.de, PetMeds.de
FR - MedicAnimal.fr, PetMeds.de
NL - MedicAnimal.nl
ES - MedicAnimal.es
Training, coaching and mentoring.
Planning, implementing and conducting training, for ppc account managers.
- Keyword bid management.
- Daily account health check.
- Budget management.
- Keyword research, explore new opportunities for growth.
- Weekly/ Monthly report structure.
PLA
Data feed management.
Structuring feed to drive high revenue at low cost.
ChannelAdvisor – Template feed setup for automated data feed update.
Retargeting – segment visitors and apply bid strategies.
Web Analytics
Google Analytics - advanced knowledge for deep-dive analysis beyond report analysis in Adwords, Bing.
Reports to Chief Marketing Officer.

    • PPC management of 4 accounts, Just Eat UK, Just Eat Norway, FillMyBelly.com and Urbanbite.com.
    • The accounts have large and small budget. Ranging from £50K to £2.1 million.
    • Weekly reporting to line managers for each account.
    • Budgeting and daily log of spend.
    • Work with line managers to develop, recommend and execute strategy plan for the ppc accounts.
    • Account set up and strategic account structure for ppc.
    • Account optimisation
    • Landing page optimisation
    • Optimising best performing keyword.
    • A/B testing of ad copies.

    • Search Data Analysis - Expand keywords combinations based on search term analysis. Explore new opportunities to increase conversions.
    • Remarketing - Targeting previous visitors through text and display advertising on the Google display network.
    • Facebook Advertising - Social media advertising for Just Eat Facebook Fan Page and websites. Objective is to raise brand awareness on social media platform by interacting with Facebook users through sponsored stories and ad advertising.
    • Content Page Management - Custom Content pages of chain restaurants, locations and cuisine types.
    • PPC Bid Platforms: Google AdWords, Microsoft adCenter, Yahoo Search Marketing
PPC Software: Google AdWords Editor & Microsoft adCenter
Digital Insight and Analytics: Google Analytics, Experian Hitwise
Office Applications: Word, Excel, PowerPoint