Kit O.

Consultant

310 dollar
Freelancer
16 years
London, UNITED KINGDOM

My experience

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Sophman SolutionsMay 2018 - Present

Plan and develop of social media campaigns, using social listening, media monitoring and community management tools to support and grow online communities. Including channel growth management, lead generation, market to strategy approaches, industry research and copywriting.

* Create & Support social media campaigns
* Source, research and re-package digital content, optimising social media channels, using data analysis to drive content development.
* Developing social strategies (paid and organic)
* Evaluate and report on key metrics and impact of the campaign.
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Tomorrow TTH/ TechHubFebruary 2017 - May 2018

New business development management and programmatic advertising/retargeting solutions for clients/start-ups, SMEs and retailers to support company growth plans. Responsible for lead sourcing, business sales analysis, prospecting, qualification and identifying growth opportunities to implementing latest online strategic approaches. Including content planning, media pack creation, presentation sales decks, sales pitches and devising sales strategy to market methodologies.

* Setup framework/workflow to sell advertising solutions across digital channels.
* Create and develop new ideas to the sales process and deliver a growth plan strategy.
* Drive awareness of the services for new business and devise a strategy to market approach.
* Identify and build client relationships and management of campaigns.
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London Chamber of CommerceFebruary 2016 - January 2017

Promote commercial and advertising opportunities to Fintech and start-ups available through the Chamber, identify and implement pro-active ways to recruit new members to attend Chamber high profile networking events and functions. Assessment of business operations, provide guidience, support and strategy solutions to help organisations through development growth.

* New business and account management sales
* Sales and lead generation of corporate /SME clients
* Media agency management to sell marketing and advertising opportunities
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Association of Corporate TreasurersJanuary 2014 - December 2015

The ACT is the leading professional membership body for international treasury. Selling digital inventory across a suite of advertising opportunities to media agencies and corporates with annual turnovers ranging from £ 100m - £ 10bn. Responsibilities extend to multi-cross-platform sales, comprised of digital, publishing, display, mobile and video.

* Attending face to face and new business development meetings to provide advertising solutions to FTSE 100/250 corporates - Selling to Head of departments, CMO, MD, CFO and CEO level
* Exceeded annual target of £ 494k. To achieve £ 537k
* Pitching to media agencies and brands for solutions across display, video and mobile.
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Financial Times LtdJune 2012 - December 2013

Launching summits, Event Coordination, Planning, Sales and Marketing. Establishing sponsorship opportunities within networking events. Developing long term partnerships for senior execs and business professionals.
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Vice Media GroupJanuary 2012 - May 2012

Youth culture sector. Digital advertising which includes selling ad inventory, programmatic and content management solutions across premium publisher sites. Working across verticals in Fashion, Entertainment and Lifestyles.
* Selling programmatic ad solutions campaign management to ad agencies
* Negotiate and closing deals, drafting briefs, project planning and implementation
* Setting the framework for the Ad network (media kit, campaign management and proposals)
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Green Power Conferences LtdOctober 2007 - December 2011

Generate new business within the Renewable energy sector selling sponsorship packages. Preparing creative briefs, pitches and proposals in conjunction with research and marketing teams
* Maximizing revenue across multiple markets: Investments firms, and renewable energy sectors
* Exceeded targets by 66%. Contributed to the company's growth and expansion
* Exceeded annual revenue target of £ 150k to generated a turnover of £ 250k
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Haymarket Publishing plcNovember 2004 - September 2007

Sold across 23 B2B magazines both online and print titles including launching new media B2B online services. Selling across publications such as Media Week and Campaign.

My stack

ERP&CRM

Salesforce

Web Analysis and Statistic

Google Analytics, Hootsuite

Computer Tools

Microsoft Word, Microsoft Excel

Other

Word, Campaign Management, Salesforce.com, Outlook, Buffer, content planning, mapp, Sales Strategy, Agora, EXCEL, Microsoft Outlook, content development

Others

Business Development, Social Media, Pipedrive, Digital Marketing, Product Management, Content Management, Copywriting, Community Management, Project Management

Technologies

CRM

My education and trainings

BA Hons. Theatre Arts (2:1) - University of Leeds2000 - 2003