I help transform businesses and to grow resilient ventures in the digital economy. ▪ Assessing business functions and performances ▪ Developing refining and executing strategic transformation plans ▪ Defining project roadmap and delivery with objectives and outcomes ▪ Executive coaching and team management mentoring ▪ Planning organisational change and delivering workflow with improved processes ▪ Consulting with new business models, commercial strategy, integration of new business tools and digital practices ▪ Advising on technology services and innovation enabling digital transformation in the residential property market Client Portfolio: IC Publications, the Pan-African market leading publisher & advisory firm InnovHomes, a technology services company providing added-value with digital solutions & advisory for property professionals
Led the business digital transformation adopting new business models, growing digital revenue & improving gross margin. A board member with the responsibilities to lead and to deliver the business transformation program with all functions and offices. ▪ Managing internal teams across functions and external development partners for transformation projects ▪ Full responsibility for planning and reporting against £6M+ annual budget, reporting to CEO ▪ Planning and executing a business change strategy to adopt new supply chain workflow across business units and markets ▪ Ongoing engagement with Eaglemoss executive leadership to further backing on strategic initiatives ▪ Delivering a GDPR compliant, Data Management Platform with 2M clients from 10 countries. ▪ Managing the delivery of global platforms and automation programs for online subscription & e-commerce business units ▪ Aligning all functions and stakeholders to deliver the direct-to-consumer strategies globally
Co-founded an innovative beauty brand with 25 people in offices in London and Shanghai and a turnover of $3.5M ▪ Defining brand positioning with a multi-channel distribution strategy in Europe and China ▪ Leading sales and commercial relationships with retailers and distributors ▪ Planning and executing an international supply chain program with manufacturing in China and operation in the UK ▪ Securing trading regulation and product patent in the EU while validating market traction to obtain investment
Market Manager EuropeFebruary 2015 - November 2015
Responsible for European marketing and commercial strategy. ▪ Managing a team of nine to lead digital marketing, PR, eCommerce, affiliation and brand partnership ▪ Launching marketing automation programs and activating new marketing channels ▪ Planning and negotiating sponsorship and strategic partnership with leading global, media partners and events ▪ Converting 1000s new customers per month (+55% MoM) with higher spend generating total sales of £7M
Directed the launch and growth strategy in Europe (France, Spain, Germany, Poland) ▪ Planning and executing with all teams and external stakeholders the launch in 4 new markets ▪ Full responsibility for planning and reporting against £5M+ annual budget, reporting to CEO ▪ Leading marketing and e-commerce strategy delivering revenue of £18M and a gross margin of 35% ▪ Managing teams, agencies and technology partners orchestrating fast-growth for international markets ▪ Ongoing engagement with leadership team aligning functions and offices to meet the challenges of a rapid growth phase
Product Development | B2B Sales | eCommerce | Customer Growth Strategy | Partner Management | International business Activated 8M+ new users across EMEA generating more than £10M in annual revenue and incorporated over 1000 news games.
Digital Marketing Strategy | Sales Enablement | International Team Development | Lead Generation and Conversion Acquired 4000 new qualified leads per month in 17 new markets converting at 15% generating £30M in annual revenue globally
Analysis methods and tools
Product Life-cycle Management (PLM)
Marketing Strategy, Project Management, Digital Marketing, Marketing Automation, Problem Solving, Business Strategy, Enterprise Project Management, Information Technology Watch, Digital Product Development
My education and trainings
Professional Development - --
Professional certification in Digital Business Transformation Management - CXO Transform2020
BA (Hons) Public Relations & Communication 2.1 - Solent University2004 - 2006
Diploma in Sociology of Communications 2.1 - University of Alicante2005
BA (Hons) International Business Management 2.1 - Solent University2002 - 2004
University Diploma in Communication & Business 2.1 - University of Reims2000 - 2002
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WHAT WE'RE ABOUT
Pentalog is a digital services platform dedicated to helping companies access world-class software engineering and product talent. With a global workforce spanning more than 16 locations, our staffing solutions and digital services power client success.