My experience

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Self-employedJune 2019 - Present

I help transform businesses and to grow resilient ventures in the digital economy.
▪ Assessing business functions and performances
▪ Developing refining and executing strategic transformation plans
▪ Defining project roadmap and delivery with objectives and outcomes
▪ Executive coaching and team management mentoring
▪ Planning organisational change and delivering workflow with improved processes
▪ Consulting with new business models, commercial strategy, integration of new business tools and digital practices
▪ Advising on technology services and innovation enabling digital transformation in the residential property market
Client Portfolio:
IC Publications, the Pan-African market leading publisher & advisory firm
InnovHomes, a technology services company providing added-value with digital solutions & advisory for property professionals 
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EaglemossJune 2016 - June 2019

Led the business digital transformation adopting new business models, growing digital revenue & improving gross margin.
A board member with the responsibilities to lead and to deliver the business transformation program with all functions and offices.
▪ Managing internal teams across functions and external development partners for transformation projects
▪ Full responsibility for planning and reporting against £6M+ annual budget, reporting to CEO
▪ Planning and executing a business change strategy to adopt new supply chain workflow across business units and markets
▪ Ongoing engagement with Eaglemoss executive leadership to further backing on strategic initiatives
▪ Delivering a GDPR compliant, Data Management Platform with 2M clients from 10 countries.
▪ Managing the delivery of global platforms and automation programs for online subscription & e-commerce business units
▪ Aligning all functions and stakeholders to deliver the direct-to-consumer strategies globally
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Little OndineApril 2015 - May 2016

Co-founded an innovative beauty brand with 25 people in offices in London and Shanghai and a turnover of $3.5M
▪ Defining brand positioning with a multi-channel distribution strategy in Europe and China
▪ Leading sales and commercial relationships with retailers and distributors
▪ Planning and executing an international supply chain program with manufacturing in China and operation in the UK
▪ Securing trading regulation and product patent in the EU while validating market traction to obtain investment 
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Market Manager EuropeFebruary 2015 - November 2015

Responsible for European marketing and commercial strategy.
▪ Managing a team of nine to lead digital marketing, PR, eCommerce, affiliation and brand partnership
▪ Launching marketing automation programs and activating new marketing channels
▪ Planning and negotiating sponsorship and strategic partnership with leading global, media partners and events
▪ Converting 1000s new customers per month (+55% MoM) with higher spend generating total sales of £7M
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AchicaMay 2012 - December 2014

Directed the launch and growth strategy in Europe (France, Spain, Germany, Poland)
▪ Planning and executing with all teams and external stakeholders the launch in 4 new markets
▪ Full responsibility for planning and reporting against £5M+ annual budget, reporting to CEO
▪ Leading marketing and e-commerce strategy delivering revenue of £18M and a gross margin of 35%
▪ Managing teams, agencies and technology partners orchestrating fast-growth for international markets
▪ Ongoing engagement with leadership team aligning functions and offices to meet the challenges of a rapid growth phase 
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WildTangentApril 2010 - May 2012

Product Development | B2B Sales | eCommerce | Customer Growth Strategy | Partner Management | International business
Activated 8M+ new users across EMEA generating more than £10M in annual revenue and incorporated over 1000 news games. 
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Kaplan InternationalOctober 2008 - April 2010

Digital Marketing Strategy | Sales Enablement | International Team Development | Lead Generation and Conversion
Acquired 4000 new qualified leads per month in 17 new markets converting at 15% generating £30M in annual revenue globally

My stack

Analysis methods and tools

Product Life-cycle Management (PLM)

Others

Marketing Strategy, Project Management, Digital Marketing, Marketing Automation, Problem Solving, Business Strategy, Enterprise Project Management, Information Technology Watch, Digital Product Development

My education and trainings

Professional Development - --

Professional certification in Digital Business Transformation Management - CXO Transform2020

BA (Hons) Public Relations & Communication 2.1 - Solent University2004 - 2006

Diploma in Sociology of Communications 2.1 - University of Alicante2005

BA (Hons) International Business Management 2.1 - Solent University2002 - 2004

University Diploma in Communication & Business 2.1 - University of Reims2000 - 2002