My experience


Self-employedJune 2019 - Present

I help transform businesses and to grow resilient ventures in the digital economy.
▪ Assessing business functions and performances
▪ Developing refining and executing strategic transformation plans
▪ Defining project roadmap and delivery with objectives and outcomes
▪ Executive coaching and team management mentoring
▪ Planning organisational change and delivering workflow with improved processes
▪ Consulting with new business models, commercial strategy, integration of new business tools and digital practices
▪ Advising on technology services and innovation enabling digital transformation in the residential property market
Client Portfolio:
IC Publications, the Pan-African market leading publisher & advisory firm
InnovHomes, a technology services company providing added-value with digital solutions & advisory for property professionals 

EaglemossJune 2016 - June 2019

Led the business digital transformation adopting new business models, growing digital revenue & improving gross margin.
A board member with the responsibilities to lead and to deliver the business transformation program with all functions and offices.
▪ Managing internal teams across functions and external development partners for transformation projects
▪ Full responsibility for planning and reporting against £6M+ annual budget, reporting to CEO
▪ Planning and executing a business change strategy to adopt new supply chain workflow across business units and markets
▪ Ongoing engagement with Eaglemoss executive leadership to further backing on strategic initiatives
▪ Delivering a GDPR compliant, Data Management Platform with 2M clients from 10 countries.
▪ Managing the delivery of global platforms and automation programs for online subscription & e-commerce business units
▪ Aligning all functions and stakeholders to deliver the direct-to-consumer strategies globally

Little OndineApril 2015 - May 2016

Co-founded an innovative beauty brand with 25 people in offices in London and Shanghai and a turnover of $3.5M
▪ Defining brand positioning with a multi-channel distribution strategy in Europe and China
▪ Leading sales and commercial relationships with retailers and distributors
▪ Planning and executing an international supply chain program with manufacturing in China and operation in the UK
▪ Securing trading regulation and product patent in the EU while validating market traction to obtain investment 

Market Manager EuropeFebruary 2015 - November 2015

Responsible for European marketing and commercial strategy.
▪ Managing a team of nine to lead digital marketing, PR, eCommerce, affiliation and brand partnership
▪ Launching marketing automation programs and activating new marketing channels
▪ Planning and negotiating sponsorship and strategic partnership with leading global, media partners and events
▪ Converting 1000s new customers per month (+55% MoM) with higher spend generating total sales of £7M

AchicaMay 2012 - December 2014

Directed the launch and growth strategy in Europe (France, Spain, Germany, Poland)
▪ Planning and executing with all teams and external stakeholders the launch in 4 new markets
▪ Full responsibility for planning and reporting against £5M+ annual budget, reporting to CEO
▪ Leading marketing and e-commerce strategy delivering revenue of £18M and a gross margin of 35%
▪ Managing teams, agencies and technology partners orchestrating fast-growth for international markets
▪ Ongoing engagement with leadership team aligning functions and offices to meet the challenges of a rapid growth phase 

WildTangentApril 2010 - May 2012

Product Development | B2B Sales | eCommerce | Customer Growth Strategy | Partner Management | International business
Activated 8M+ new users across EMEA generating more than £10M in annual revenue and incorporated over 1000 news games. 

Kaplan InternationalOctober 2008 - April 2010

Digital Marketing Strategy | Sales Enablement | International Team Development | Lead Generation and Conversion
Acquired 4000 new qualified leads per month in 17 new markets converting at 15% generating £30M in annual revenue globally

My stack

Analysis methods and tools

Product Life-cycle Management (PLM)


Marketing Strategy, Project Management, Digital Marketing, Marketing Automation, Problem Solving, Business Strategy, Enterprise Project Management, Information Technology Watch, Digital Product Development

My education and trainings

Professional Development - --

Professional certification in Digital Business Transformation Management - CXO Transform2020

BA (Hons) Public Relations & Communication 2.1 - Solent University2004 - 2006

Diploma in Sociology of Communications 2.1 - University of Alicante2005

BA (Hons) International Business Management 2.1 - Solent University2002 - 2004

University Diploma in Communication & Business 2.1 - University of Reims2000 - 2002