Advise business clients on tools and techniques for increasing revenue through social media and digital marketing. Forge lasting and productive relationships with multifaceted client base. Liaise with business owners in formulating strategies for achieving marketing goals and objectives. Create dynamic and engaging web and social content.
Planned and coordinated marketing strategy for tourism bureau. Through savvy communications, marketing, public relations and social media efforts, drove awareness of Concord as a tourism destination. Produced creative content about Concord for web and social media platforms. Analyzed and reported on marketing data and analytics. Briefed board of directors, staff and stakeholders on marketing outcomes.
Integral member of marketing team with mandate of supporting Chamber of Commerce members, as well as tourism and economic development efforts for the city of Folsom, California. Coordinated planning and execution of strategic marketing campaigns for boosting Folsom tourism. Oversaw all aspects of design, distribution and ongoing enhancement of digital and print communications. Worked closely with Member Services and Business Development team to ensure positive, productive relationships with sponsors and members. Facilitated website design, development and maintenance, and manage organization’s social media accounts. Planned, organized and promoted consumer and business events.
Directed all aspects of marketing operations and digital communications for boutique winery. Created and ran multichannel marketing campaigns. Planned and facilitated on-site winery events. Coordinated processing and delivery of Wine Club releases. Created, updated and ensured viability of marketing tools and digital communications including website maintenance and management of social media platforms.
Managed several concurrent, multichannel marketing and public relations projects / campaigns to build and grow image of winery and wine brand. Oversaw all social media efforts and website upkeep including content development, monitoring of activity and daily community engagement across all platforms. Coordinated analytics for all digital and social media platforms to track growth of likeability, shareability and overall engagement success. Supervised staff at on-site events. Maintained and updated tasting room menu, tasting notes and marketing collateral to ensure a consistently fresh, modern look and approach.
Vision Service Plan (VSP)November 2009 - July 2011
Oversaw various global communication projects for Strategic Provider Marketing department of major nonprofit vision benefits and services firm. Monitored, tracked and reported project status; measured impact of tactics. Managed and reported on project budget. Forged relationships with business partners. Formulated strategies for promoting corporate brand and ensuring consistent messaging.
Nehemiah Corporation of AmericaFebruary 2007 - April 2009
Managed all aspects of marketing, with emphasis on promoting company's down payment assistance program. Designed and ran email campaigns to keep customers informed of program status. Key member of Outreach Management team. Reported regularly to sales team on status of marketing campaigns and other matters. Developed training tools and marketing collateral for sales team. Conducted contract negotiations and hired / managed consultants and outsource professionals. Assisted with planning and execution of new business development projects. Maintained CRM database housing information on approximately 300K individuals. Supervised one administrative assistant and oversaw team of consultants, graphic / web designers and print vendors in developing marketing materials. Managed marketing materials inventory and $500K budget.
Nehemiah Corporation of AmericaAugust 2004 - February 2007
Planned and managed 50+ events per year for company’s down payment assistance program. Assisted Marketing Manager with coordinating marketing campaigns. Collaborated with sales staff in executing trade show appearances, and with graphic designer to create event signage and collateral. Supervised vendors hired for events and meetings. Coordinated event scheduling and timeline development. Oversaw logistics and inventory management for trade show equipment and arranged for staff travel. Managed all phases of post-event reporting process. Directed all aspects of annual sales meeting including location and facilities, theme and agenda.
Electric Power Research Institite (EPRI)April 1998 - February 2004
Managed marketing communications for three product lines in $350M electric power research and development (R&D) consortium. Collaborated with executive and product management teams to develop strategic marketing communication programs. Spearheaded production of annual product offering and marketing collateral projects; designed and deployed online publications and e-mail marketing campaigns. Wrote content for internal / external Web sites. Maintained integrity of company brand.
Directed production of all promotional materials for major metropolitan zoo with projects including, membership and educational materials, special event collateral, quarterly magazine / newsletter, and event / exhibit signage. Supervised two graphic designers, one signage designer, and multiple creative professionals. Developed and administered $250K annual budget.
WordPress, Social Media, Project Management, Microsoft Office Pack, Marketing Strategy, Marketing and advertising, Marketing, Logistics, Leadership, Email Marketing, Digital Marketing, CRM, Copywriting, Content writing, Content marketing, Branding, Analytics, Adobe Creative Suite
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