Pandora is a well known international retailer in the Jewelry sector. As an analytics expert, I:
- Produced dashboards for the digital marketing acquisition teams - Ran analysis for digital marketing teams. - Ran ad-hoc analysis on specific promotions. Keywords : Adobe Analytics, MS Excel, Google Analytics, SFCC, Salesforce, Magento
Christian Dior CoutureSeptember 2019 - December 2020
- Led the custom implementation of web analytics tools (Google Analytics, Google Tag Manager) on the perimeter of 15 ecommerce countries. - Led a team of 3 with knowledge sharing, as a web analytics manager. - Built, owned, and shared the Web Analytics roadmap during steering commitees. - Led efforts to develop customized KPI Dashboards (tools : GA and Data Studio). - Managed business partners/providers including billing management - Setup A/B tests with Dynamic Yield tool.
Keywords : Google Analytics 360, Google Tag Manager, Google Data Studio, digital analytics implementation, roadmap management, team management, LVMH.
Fomerly called Croissance-Digitale, Croissance du Digital is a Paris-based startup that specializes in both digital analytics consulting and social media advertising services. Its purpose is to strengthen the leadership of the top companies in France and beyond.
I started Croissance du Digital because I felt there was a need for data-driven culture and contribution in the companies that I interacted with on a daily basis in France. The values of Croissance du Digital SAS are excellence, partnership and trust.
The Croissance du Digital company has helped top companies such as:
- E.Leclerc - Disneyland Paris - Le Groupe La Poste - Thalys International - Hermès International
Disneyland Paris is one of the most frequented amusement parks in Europe.
- Provided guidance in a project management role involving digital analytics expertise. - Led agile ceremonies with offshore technical teams (Accenture Manilla) - Wrote digital analytics user stories - Validated user stories - Prioritized the backlog within the roadmap of projects Keywords : Adobe Analytics, Project Management
As a consultant, I performed the following: - Managed relationships with partner digital agencies and partner digital data platform providers. - Managed SEM agency contract, provided paid campaign investment guidelines, and monitored agency deliveries. - Implemented digital analytics strategy (tracking, data reporting, online media analytics ...) with market leading tools (Adobe Analytics, Google Analytics Premium, XiTi, tag managers) on various Hermès websites. - Provided web analytics business support to foreign Hermès offices (Asia, America, Australia).\ - "Evangelized" use of data internally. - Conducted a specific comparison of Digital Marketing suites for Hermès, involving Adobe and Google. Keywords : web analytics, Google Analytics, Adobe Analytics.
PhotoBox group is an international e-commerce company that specializes in physical products and digital photos.
With Photobox, I executed large-scale implementation and optimization projects involving Web Analytics tools (transition from Adobe Analytics to both Eulerian DMP and Google Analytics Premium) on the 23 e-commerce sites of the group : - Performed web/data analytics need analysis for several marketing teams and wrote specifications for technical teams. - Designed and enabled scheduled KPI dashboards for the various marketing teams (site centric, acquisition, retention, mobile, ...). - Achieved ultra low discrepancy-rate between back office transaction count and web analytics transaction count, and an ultra-low discrepancy rate between back office and Eulerian data. - Setup and validated partner Tags on the websites (more than 100) via several Tag Management tools (or « TMS »), including Eulerian and GTM. - ed the digital analytics roadmap to upper management on the digital steering committees. Keywords : Google Analytics, Eulerian tag master & analytics, campaign tracking & attribution, Adobe Analytics & Campaign, CRM, Google Tag Manager (GTM), roadmap management & planning, steering committees, bilingual project management, Jira, Big Query, online performance optimization.
Adversitement is an international consulting firm that had used to have a business unit in Paris, France.
As a consultant with Adversitement France, I worked on the following websites: - Samsung France : online retail of the famous tech. brand. - Axa France : online B2C insurance. - Canal+ : online B2C subscription to TV broadcasting offers. - Europcar : online car rentals - Disneyland Paris : ticket selling online - car rentals - MonaBanq : online banking - Merck : online news for medical professionals Here are the projects I ran on a day-to-day basis as a consultant: - Digital analytics technical implementations - Ran Analysis with Adobe Target - Tag-management technical implementation, setup, and tag "de-duplication" - On-site conversion rate optimization (CRO) analysis : online user behavior analysis, user journey design and analysis, conversion funnel analysis, drop-off analysis - Online paid campaign management with tracking assessment - Marketing campaign attribution Keywords: Omniture / Adobe Analytics, Adobe Target, Google Analytics, Google Tag Manager, CRO, MS Excel / VBA, Google Adwords, SEM campaign management, MS PowerPoint, TagCommander / Commanders Act
Suncor Energy Inc. is one of the largest Oil and Gas companies in Canada.
Within the Marketing and Refining department located in Suncor's headquarters, I ran projects in data analysis and advanced business analysis. Through programming with Excel and SAP, I developed effective KPI dashboards for marketing management. This position introduced me to leading data-related projects for a major corporate marketing department.
University of Toronto - University of St. Michael's CollegeJanuary 2007 - January 2009
The University of St. Michael's College is a part of the University of Toronto.
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