Tania B.


814 euro

My experience


TBM ConsultingJanuary 2019 - Present

* Understand performance of current digital channels and how it can be optimised, grounded in data insights, through segmentation, modelling and data mining.

* Drive business transformation by combining qualitative and quantitative analytical methods by building data decisioning models to optimise performance of omni-channel campaigns.

* Improve business revenue, marketing and operational ROI and content performance by creating and implementing digital strategies driven by data insights.

BrandsEyeJanuary 2015 - January 2019

* I managed the analytics team at BrandsEye for 3 years before relocating to the UK to grow the team here. During my time leading the team, I developed a new product to take to market, grew the team from 3 to 10 people and had 6 promotions within my team. Through upskilling my team, we managed to increase our hours sold by 16%, driving R72k additional revenue per month. Further, through automation and standardisation, I increased analyst utilisation from 67% to 71%.

* Cross-functional engagement with internal and external stakeholders to ensure successful and timely delivery of projects. This includes working with Marketing, Product, Support, Crowd and Development teams continuously.

* Ensure all data and accounts are accurately setup with relevant sentiment and topic structures. This includes the creation of new and bespoke industry Topic structures.

* Find unexpected insights for clients and their competitors to bridge the expectation gap between client and consumer. Various successful projects, including Sky UK, H&M, adidas & Uber.

* insights internally and externally to C-suite executives.

* Create strategic solutions for application of sentiment data.

* insights to potential business partners and new clients.

* Ensure ation of data is visually appealing and tells the accurate datastory.

* Train and mentor internal and external stakeholders.

* Head analyst securing POC deal worth £1m with major telecom provider in UK. Analysis lead to creation of new product within BrandsEye.

* ing at conferences. (WTM Africa in Cape Town and London Tech week in London).

SymantecJanuary 2014 - January 2015

* In-depth analysis of Australian market including competitor analysis, market growth, pricing change impacts, channel migration, customer spend and business impact recommendations.

* Develop forecast models for new products (with 92% accuracy).

* Develop incentive models for new products. Resulted in $440k extra revenue generated.

* Engage with product teams to define and develop pricing structures.

* Functional management of reporting and analytics team (4 members).

* Business impact studies with launch of new product. Resulted in sales team growth of 200% within 1 year.

* Collaborating with partners outside of Symantec to consolidate accurate reporting, conversion metrics and operational efficiency.

Takealot.comJanuary 2014 - January 2014

* SQL query reports.

* Cross-function departmental reports on products.

* Trend analysis on Daily Deals and customer spend.

* Implementation of Key Performance Indicators within Qlikview for entire platform.

SymantecJanuary 2011 - January 2014

* Deliver reports on Sales data and Compensation for Sales Reatives and Management.

* Development of internal commission programs.

* Quarterly Business Review reports for all sales channels (including eCommerce, Commercial, Enterprise & Partners).

* Quarterly Business Review ations.

* Quality Assurance Reporting and automation.

* Product and term upgrades and downgrades case studies.

* Ah-hoc reporting on management requests.

* Forecasting of sales.

* Analytics on trends, customer spend, country economics, product growth/decline, market research & price change impact.

* Analysis of Enterprise SSL Market within the Nordics.

* Market study and competitor analysis on Hong Kong.

Sigma SynergyJanuary 2010 - January 2011

* Supporting actuarial and statistical assignments.

* Design, layout and assistance of publications, electronic media, website and marketing material.

* Pricing and development of motor and medical rating frameworks.

* Financial condition reporting.

* Business plan modelling.

* Data processing.

* Risk Management Frameworks.

* ing Market Statistics and Economic Indicators.

* Development of health insurance frameworks and calculations.

* Development of Expense Analysis tools for year-end Non-life valuations.

My stack

Team management, SQL, Risk management, Research, QlikView, Project Management, Predictive analysis, Marketing Strategy, Data Science, Data analysis, Consulting, Conceptual Data Modeling, Business Intelligence, Business Analysis, Analytics