Leonardo M.

Front End Developer

365 dollar
Freelancer
12 years
London, UNITED KINGDOM

My experience

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RAWsession BrazilApril 2012 - Present

Project made in association with The Complex Group - group that instituted RAWsession in the United States.
This project focuses on getting a band to record a cover and a original song on a completely raw situation - organic, acoustic and in one single, full take.
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Self-employedNovember 2016 - Present

Freelance Front-End Web Developer:
Projects include:
- The London Ginger (http://thelondonginger.com/)
- Conexão Feminista (http://www.conexaofeminista.com/)
- Full Circle (http://www.full-circle.org.uk/)
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Thomson ReutersAugust 2016 - July 2019

At Thomson Reuters I was responsible for all digital and user experience aspects of the Legal Europe business unit of the company. My role was focused on improving the existing pages of the Legal Europe website and its range of products, events and content, as well as developing ad hoc landing pages and email campaigns for the marketing team to help generate leads and keep existing customers.
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Legal Support NetworkApril 2015 - August 2016

At Legal Support Network my works involves handling their main digital platforms and Social Media. The company is a media hub for business services suppliers to promote and host their content, making them available for law firms. It also publishes two magazines and hosts different events through two of its brands, Briefing and Legal Practice Management.
My responsibilities are to upload and curate the website content, create and curate Twitter and Linkedin campaigns, as well as produce various newsletters for their brands in order to convert, retain and generate referral from readers and clients.
Through its many channels, I help generate leads, increase visitors and page views, using creative campaigns (with images and videos). Main activities of the company are tracked through Google Analytics, and the thorough data analysis is referenced against our objective-first framework digital marketing plan in order to understand results and improve whenever necessary.
Also, I assist with copywriting, editing and proofreading content for the website, newsletter and social media platforms.
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MusickeriaJanuary 2013 - January 2014

At Musickeria, a music label located in Brazil, I was responsible for their main social media platforms, including Facebook, Twitter, Instagram and Spotify, as well as developing new and strategic partnerships for the label and its projects.
Main responsibilities included creating, copywriting, editing and curating content for their many platforms through carefully researched materials and trends in Samba music. This allowed lead generation, as well as an increase in engagement with the brand.
Helped implement a digital marketing plan, which was aligned with SEO, PPC and data analysis, to improve positioning in organic search, understand return on investment and apply changes whenever necessary.

Finally, helped improve their website front-end with the assistance of the in- house developer, create and implement a newsletter to convert and retain followers and customers.
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IAVJanuary 2011 - January 2014

IAV - Instituto de Áudio e Vídeo
At IAV I started as a student of their main audio fundamentals course. After the course I was hired as an assistant to the professors, but shortly after was promoted to professor and later to course coordinator.
My main responsibilities was to oversee the course, promote it in social media channels, teach all the classes related to the main course as well as assist with general administration.
During my time at the school I had the opportunity to produce many projects (including a larger project in partnership with a production company in California, USA), curate and improve the course, and work as a sound engineer for many musicals in Brazil.
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LANM Aúdio e Sonorização Ltda.January 2011 - January 2014

Company that works with Music Production, Recording, Mixing, Mastering as well as Sound Engineering
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Client tax reviewJanuary 2008 - January 2009

PwC Brasil
Trainee and Assistant
Client tax review
Contract review and development
Direct work with major brands and global companies in various areas of the country
Tax worksheet proofread and evaluation
Tax analysis for clients
Tax law review, research and consult

My stack

Graphic

Lightroom

Technologies

Web development, CRM

Web Analysis and Statistic

Google Analytics

Languages

CSS, HTML

Others

Copywriting, Digital Marketing, Social Media, Twitter, UX, SEO

Computer Tools

Microsoft Word

Other

Web marketing executive, UX DESIGNER, Front end web development, Front End, eMarketing, USER EXPERIENCE

Multimedia

Power Point

My education and trainings

Advanced Google Analytics, Field Of Study Data - Emarketeers2015 - 2015

Front End Web Development, Field Of Study Web Development - General Assembly2015 - 2015

Advanced Digital Marketing, Field Of Study Digital Media - University of California, Los Angeles2014 - 2014

Music, Music Business - Berklee College2014 - 2014

Bachelor of Laws, Law - Pontifícia Universidade Católica de São Paulo2005 - 2011