Project made in association with The Complex Group - group that instituted RAWsession in the United States. This project focuses on getting a band to record a cover and a original song on a completely raw situation - organic, acoustic and in one single, full take.
Freelance Front-End Web Developer: Projects include: - The London Ginger (http://thelondonginger.com/) - Conexão Feminista (http://www.conexaofeminista.com/) - Full Circle (http://www.full-circle.org.uk/)
At Thomson Reuters I was responsible for all digital and user experience aspects of the Legal Europe business unit of the company. My role was focused on improving the existing pages of the Legal Europe website and its range of products, events and content, as well as developing ad hoc landing pages and email campaigns for the marketing team to help generate leads and keep existing customers.
At Legal Support Network my works involves handling their main digital platforms and Social Media. The company is a media hub for business services suppliers to promote and host their content, making them available for law firms. It also publishes two magazines and hosts different events through two of its brands, Briefing and Legal Practice Management. My responsibilities are to upload and curate the website content, create and curate Twitter and Linkedin campaigns, as well as produce various newsletters for their brands in order to convert, retain and generate referral from readers and clients. Through its many channels, I help generate leads, increase visitors and page views, using creative campaigns (with images and videos). Main activities of the company are tracked through Google Analytics, and the thorough data analysis is referenced against our objective-first framework digital marketing plan in order to understand results and improve whenever necessary. Also, I assist with copywriting, editing and proofreading content for the website, newsletter and social media platforms.
At Musickeria, a music label located in Brazil, I was responsible for their main social media platforms, including Facebook, Twitter, Instagram and Spotify, as well as developing new and strategic partnerships for the label and its projects. Main responsibilities included creating, copywriting, editing and curating content for their many platforms through carefully researched materials and trends in Samba music. This allowed lead generation, as well as an increase in engagement with the brand. Helped implement a digital marketing plan, which was aligned with SEO, PPC and data analysis, to improve positioning in organic search, understand return on investment and apply changes whenever necessary.
Finally, helped improve their website front-end with the assistance of the in- house developer, create and implement a newsletter to convert and retain followers and customers.
IAV - Instituto de Áudio e Vídeo At IAV I started as a student of their main audio fundamentals course. After the course I was hired as an assistant to the professors, but shortly after was promoted to professor and later to course coordinator. My main responsibilities was to oversee the course, promote it in social media channels, teach all the classes related to the main course as well as assist with general administration. During my time at the school I had the opportunity to produce many projects (including a larger project in partnership with a production company in California, USA), curate and improve the course, and work as a sound engineer for many musicals in Brazil.
PwC Brasil Trainee and Assistant Client tax review Contract review and development Direct work with major brands and global companies in various areas of the country Tax worksheet proofread and evaluation Tax analysis for clients Tax law review, research and consult
Web development, CRM
Web Analysis and Statistic
Copywriting, Digital Marketing, Social Media, Twitter, UX, SEO
Web marketing executive, UX DESIGNER, Front end web development, Front End, eMarketing, USER EXPERIENCE
My education and trainings
Advanced Google Analytics, Field Of Study Data - Emarketeers2015 - 2015
Front End Web Development, Field Of Study Web Development - General Assembly2015 - 2015
Advanced Digital Marketing, Field Of Study Digital Media - University of California, Los Angeles2014 - 2014
Music, Music Business - Berklee College2014 - 2014
Bachelor of Laws, Law - Pontifícia Universidade Católica de São Paulo2005 - 2011
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