Growth Marketing audit and testing cycles to improve a mobile app. - setup a growth marketing methodoloy and team. - setup the environment for data analysis: tracking plan and key metrics Update of event tracking on customer's app Big Query SQL queries Data Analysis and stats with Python and Anaconda tools - built dev and marketing testing environment based on Big Query API and FCM API to run custom notification tests on group of users, to user level. - The growth team ran some successful tests: Increase of turnover by 2. Increase the conversion rate for iOS by 6 points and 3 points for Android with product page and logo A/B testing Permanent increase of +10% of videos viewed by month per user thanks to UX improvement
Voscain has been elected start-up of the year 2014, at 3D printing exhibition – Fabcon, in Germany.
We created a local, on demand production system unit with for product with a market price and a reseller's margin. ROCE : > 20
This boostrapped innovative and 3D printing start-up requires to get your hands dirty:
► Strategy, finances & administrative tasks: • Making decisions on the policies regarding vision, resellers, B2C customers, pricing, packaging, products lines, promotion, logistics, start-up growth, with my associate. • Fundraising (pitch deck, business plan, oral ations) • Business Data analyzes (google analytics, woocommerce sales, surveys…) • In charge of accounting, invoicing, salaries
► Business development : • Driving business in B2B & B2C and expanding the client base for both segments • On frontline for customer relationships: mails, phonecalls,products feedback… • Meeting the resellers on the field with more than 60 local resellers to create business relationships (January to september)
► Social Media, Press relations, Community Management: • Creating and managing the relationships with Journalists & Bloggueurs, associations (forums), to get visibility and traction • Writing of articles: get #1 article on the month on the most visited sectorial website . • Content newsfeed, on facebook & Twitter • Participating to exhibitions • Montoring of B2C & B2B Newsletter (1000 subscribers, 30% opening rate)
► Content marketing and SEO for traffic • Created the written content of the website and managed two interns to get it. • worked to get backlinks (referrals)
► Product manager: • For internal products, being the middle-man between design team and customer needs • Managing feedback from the community to check if the inputs are eligible or not with the design team
Incubation at ECE Paris, engineering school
► Product manager: • Creation of a minimum vital product for a 3D printing production in the shops • Working with the team of one designer, on developper and one engineer to create a functional interface to let the user create a custom object. • Sourcing potential B2B partners & users to test the solution
► in charge of any aspect related to the production structure: • insurance issues, cost control, productivity, quality.
Many iterations to create a business in 3D Printing, which led to the official creation of Voscain.
July 2012 to April 2013: ► Project leader: • mounting a DIY 3D printing kit • Creation of the first 3D printning tabletop board game with a team of 3D modelists, rules tester... • 3D printing prototypes with a DIY 3D printer. • Official ation to gaming exhibitions
► Project leader: • sourcing 3D modeling designers and led the project to get the first products • Creation of an online platform to sell 3D printable models. • traffic management and management of the first sales
► Worked to find other businesses opportunities outside sport domain (art & craftsmen) for Gopro. • Development and tests with craftsmen & one artist to create new accessories for Gopro. • Check the idea of seamless movie creation for artists to be used for self promotion Output. • Feasibility study delivered to GoPro
► Writing a business case to study savings related with French legal constraints on trainings. Being in total autonomy, and fully empowered:
• Investigation in all the French legal entities of the company • Working with experts in legal, training, aspects. • ing the results and the recommendations to the HR community. • Trained new people to execute some legal compliance aspects and savings
• Provide Communication tools for Business Change Management of the HR IT Project • Reporting on connectivity and utilization of the application in pilots countries
Assemblée nationale - Parliamentary GroupJanuary 2009 - July 2009
• Provide political and financial Report to the Financial Advisor • Participate in the conception of the communication package • Follow up the 317 MP's to organize events on it. • Communication impact analysis (Press) • Consolidate and analyze suggestions to reduce the French national spendings (elaborate dash boards).
► Assisting the head of cooperation with China in organization tasks : hosting Chinese top officials delegations. ► Writing notes on different matters relevant with investment, politics.
SEO, SaaS, Ruby on Rails, Python, Node.js, MS Office, Marketing Strategy, iOS, Growth Marketing, Google Analytics, Firebase, Enterprise Project Management, E-commerce, Change Management, Business Strategy
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