LEAD DEVELOPER

Open Range is a multi-vendor product data supplier dealing with IT and office products and supplying eCommerce companies with all their data requirements.


I am the head of all IT and development within the company, covering internal software development, integration and web development.

We create our own desktop software and web-based software so everything used is bespoke. The languages and technologies used include .NET, C#, MVC, SQL, JavaScript, PHP, HTML and CSS.

I was a member of the senior management team within a growing omni- channel business specialising in hand and power tools, strategizing and managing the team which deals with all aspects of the digital and ecommerce environment, including marketing, customer service, fulfilment and IT infrastructure. We sold in both B2C and B2B environments using a variety of channels including website, eBay, Amazon, bricks `n' mortar store and trade shows.

I have project managed the implementation of a new business management, stock control, warehouse management and order management system called
OrderWise. The system integrates with all channels and gives a 360-degree
view of customers. I managed the integration with Amazon, eBay, POS
and website, ensuring the integrity of the data and liaising between internal departments and external agencies ensuring development work is carried out.

On an ongoing basis I was responsible for the training of all staff including marketing, senior management, warehouse, picking, despatch and shop staff with regards to the OrderWise system, as well as ensuring hardware and software was maintained and kept up to date. I was the go to person for all things involving OrderWise, dealing with problems as they arose, providing a solution and managing the implementation of that solution.

For 14 years, I was responsible for the management of an ecommerce company.

There were several websites running, all of which were managed
by myself, six staff and external agencies. I was directly responsible for staff, freelancer and agency management.

The company sold fast moving consumer goods which required constant adaptation to changes in the industry.

My key areas of responsibility were:


* Multiple website management - the company ran six transactional sites and six content sites, all of which were under my management.


* Developing the code for the website - the system we used (VPASP) was open source which meant we had full access to the ASP code, enabling us to make important strategic changes to the site on a code level.



* Integrated marketing strategy development - developing and managing the ecommerce strategy, mixing online and offline marketing together with technical advances to increase business strength.


* SEO of the sites - this included on-site and off-site optimisation.


* Split-testing and multivariate testing Some of our greatest successes included reducing shopping cart abandonment by 50% and reducing bounce rate of the home page by 30%.


* PPC - organising and launching all pay per click campaigns, including Google
Shopping. this was using a mixture of external agencies and in-house, with an average monthly spend of £ 10,000 and resulted in a positive ROI with Google
Shopping reducing the cost per sale by 80%.


* Multi-channel management


* Affiliate management


* Google Analytics analysis


* Product management of over 30,000 SKUs


* Project management including website relocation, website re-designs, website architecture changes and premises relocation.


* Full P & L responsibility


* Managing all social media


* Managing the CRM system


* Content management


* Team management