Adrian R.

MARKETING AUTOMATION SPECIALIST

427 dollar
Freelancer
13 years
Bucharest, ROMANIA

My experience

More

3nyble TechnologiesAugust 2019 - Present

Developing new waves of communication for JTI
More

The HUB PartnersNovember 2018 - August 2019

Working for the Romanian market for clients such as JTI (Sobranie, Winston, Logic), Baneasa Grand Cinema&Digiplex, Lukoil.
- Developed and implemented campaigns in Marketo
- Worked in the CRM tool, created routes for smooth passage of information between applications as SMS, Infoline, other CRM`s, Marketo and Prize Management
- SMS App used to send messages and view reports of them
- Worked in HTML setting up links behind and repairing broken fonts
- Worked under high pressure with a very active environment and also lots of dynamic requests.
More

PentalogMarch 2018 - October 2018

Set up segmentations depending on technology and location/currency.
Managed projects :
- Zoom webinar set up and follow up on PostgreSQL
- Unsubscription per brand (so that a user can unsubscribe from a certain communication)
- Revsquare migration of Landing pages and assets
Put in place nuturing campaigns with multiple streams of emails and rules.
Set up dynamic landing pages depending on industry, language, platform persoanae, technologies, etc.
Emails set up to be dynamic and sent when scheduled.
More

IBMJuly 2015 - February 2018

Planning and execution a digital/email/leads/telemarketing/event end to end campaigns. Using the necessary tools to ensure the best flow of information for a successful lead capture.
Using Unica Collaborate and other tools and reports for analysis of a successful campaign.
Involved in building the strategy of a campaign, advice for building an end to end campaign, working out best practice for all leads to be followed
up,analyzing CTR, working closely with the built in HTML Editor to build and/or correct emails.
Lead 2 projects for dynamic lead description and optimizing campains for best practices with succesful results.

WeAdvertise for youOctober 2014 - March 2015

More

2B AdvertisingMay 2009 - March 2015

From talking to clients and taking measurements to discussing with suppliers and delivering the final product.

My stack

Teamwork, Team management, Spanish, Social Media, Project Management, PostgreSQL, Negotiation, Microsoft Office Pack, Marketo, Marketing Strategy, Marketing Automation, Marketing, Market research, HTML, Digital Marketing, Business Strategy, Analysis, Advertising