Marketing Automation Specialist

Part of the infamous JML Direct team!

Working to establish B2B marketing process, setup web presence and to better communicate the benefits JML offer to other businesses in retail.

Major Projects included:

- New destination website for JML Corporate and B2B communication.

- B2B branding and lead generation training.

- Established the B2B Dot Digital email channels. Liaising with the sales team to ensure better communication to, and feedback for, B2B contacts. This included the design of new product brochures, and communication reports for the sales team that recommended the contacts to followup with for the best conversions.

- Hosting the JML Inventors Day at the NEC Spring Fair. Including planning, meetings, branding, PR, interviews, email marketing, and contact sourcing for the product development team. This also included setting up and coordinating a main stage presence for JML CEO, Ken Daly.

Management of the MarComms team and Special Projects including:

- Development and rollout of new websites for the CP group of companies

- Development and rollout of new training platform for the graduate academy

- New salary survey books and advertising

- Brand creation of Health Science Business Gateway (brochure, logo and website)

II. Head of Marketing Communications (Aug 2014 - Jun 2015)

Continued expansion of role within Clinical Professionals:

- Project Management.

- Marketing budget and control.

- Head for systems, research, innovations, branding and marketing.

- Guidance and liaison for all marketing and PR.

III. MarComms Manager (Jul 2011 - Aug 2014)

Managing the MarComms team for the Clinical Professionals group of companies.

Which includes PPC, SEO, web design, graphic design, social media, competitor analysis, business development and analysis.

- Created a new business wide metric measuring system (dashboard), used to optimise inner company workings, areas for improvement, performance trends and predictions, and business analysis.

- Continually increase social reach and create new networks of External business links

- Set up new offices in the UK and EU

- Manage the internal IT and Comms systems

- Manage the entire Company database and create new ways to optimise current use.

- Cost save and optimise various aspects of the business.

- Design web pages, websites, adverts and documents for various use.

- Monitor Business operation, both internal and brand awareness

III. Clinical Marcomms Executive (Jul 2009 - Oct 2011)