Patricia M.

Marketing Specialist

830 dollar
Freelancer
17 years
Paris, FRANCE

My experience

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PAMZ conceptNovember 2019 - Present

Strategic and operational marketing (web & print) 

  • Audit/Consulting: diagnosis, planning and budgeting, digital transformation, marketing plan, communication plan ...
  • Creation/Execution: graphic design, email, mobile & SMS Marketing, display / flyer / press, CRM, satisfaction form ...
  • Digital / Social media : emailing / newsletter / e-invitation, web page (SEO), social networks (SMO), web advertising (SEA), online form ...
  • Incentive / Contests : implementation of objectives, compliance with regulations, implementation of the "rules", animation / booster, gift
  • Event : targeting, content writing, registration form / ticketing, digitalization, webinar...
  • ...
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NUTANIXApril 2019 - September 2019

  • Quarterly Marketing Budget (develop, manage, follow-up, ROI)
  • Partner adoption and execution of Key initiatives 
  • End-to-end market development funds process (proposal management, review, acceptance/rejection and proof of performance)
  • Demand Generation programs (drive pipeline for our sales teams generated by variety of channels)
  • Event organization (work with the team to deliver on the timely execution of pre-and post-event campaigns designed to generate attendance, demand and pipeline)
  • Vendors Management (evaluate, select and manage that contribute to your demand creation programs including event venues and services agencies. Manage allocated budget within the agreed parameters)
  • Social Media (LinkedIn, Twitter)
  • Project coordination (internal and external briefs, follow-up, planning…)
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EXCLUSIVE NETWORKS FRANCESeptember 2015 - January 2019

  • Marketing Plan (development, management, follow-up, ROI)
  • Co-marketing (cross-media marketing campaigns, events, consulting)
  • Leads generation campaigns (target, message, reporting, ROI)
  • Social Media Marketing strategy and community management for Exclusive Networks and BigTec France (Facebook, LinkedIn, Twitter...)
  • Partners Recruitment (mapping, follow-up activities, phoning)
  • Partners Enablement (communicate and help partners to integrate EMEA programs with their local strategy and training)
  • Management of projects (customer cases, incentives, roadshows, online and offline seminars, website…)
  • Monitoring of the activities (KPI, QBR, Forecast follow-up)
  • Branding, editorial contents (datasheets, ads, newsletters, flyer, banner…)
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AVNET TECHNOLOGY SOLUTIONS / MAGIRUSFebruary 2010 - September 2015

  • Marketing Plan, Social Media, partners Recruitment, partners Enablement
  • Management of projects 
  • Branding, editorial contents, business development tools
  • Co-marketing, leads generation campaigns, management of projects 
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IPVISTAJanuary 2006 - January 2010

  • Marketing, communication, event
  • Management (one student for two years - training, monitoring, reporting)
  • Co-marketing, leads generation, management of projects 
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INGENOVASeptember 2003 - July 2005

  • Management of projects 
  • Website to recruit new customers
  • Case studies, emailing campaigns, banners 
  • New services launch (Mix-Product, media plan, sales tools, phoning with 4 students - script, training, monitoring, reporting)

My stack

Multimedia

Adobe Photoshop

Technologies

SaaS

Languages

HTML

IT Infrastructure

VMware, Cisco Switches/Routers, Virtualization

Others

B2B, Content writing, Branding, Marketo, Twitter, Community Management, Email Marketing, Social Media

Other

Brevet de Technicien Supérieur, Microsoft Office, Masters Degree > Master of Business Administration, eMarketing, Avaya switches, Data Centre, Marketing Management, industry~marketing, 3Com, Project coordination, Marketing Specialist, Partner, Information Technology, Return on Investment, Marketing Campaigns, Marketing Manager, Baccalaureat > Baccalaureat Communication, Social Media Marketing, Marketing Consultant, Salesforce.com, marketing professional, Diploma > Diploma Marketing, Go-To-Market, Proposal Management, Product Marketing Manager, end market development, Demand Generation, Vendors Management, manage that, develop activities, Field Marketing Manager, Channel Marketing Manager, Distributor, Operational Marketing Manager, Assistant of Business Management

My education and trainings

Executive MBA of webmarketing strategies and digital communication projects (Master of Business Administration) - Visiplus Academy2019 - 2020

Diploma, Marketing - IDRAC PARIS2003 - 2005

Assistant of Business Management (Two-year technical degree) - Professional Institute2001 - 2003

Baccalaureat, Communication, Business - French secondary school2001 - 2001