Marketing Specialist

460 dollar

My experience

inaboxOctober 2019 - September 2020


FreelanceMarch 2019 - August 2019

• GARAGE LUXE (Luxury Retail and Wholesale)
- Conducted a market assessment of the luxury fashion pre-owned retail industry, identifying key market success factors
- Performed financial data mining and analysis to identify marketing strategies to increase customer retention and reach
- Reconciled the financial statements with detailed accounts

• SAMIR KHAIRALLAH & PARTNERS (Architecture, Engineering, and Planning)
- Conducted a market research on the architecture and engineering industry
- Performed data mining and analysis to restructure the company and develop cost efficient strategies that increase profitability
- Consolidate data into financial statements

Agence Lisa KajitaSeptember 2017 - February 2018

- Developed a food concept store “Le Food Korner” (a pop-up store in April-June 2018) and co-created its branding
- Created an e-shop on Prestashop that sells gourmet food & accessories and developed its content writing
- Managed the social media accounts of Le Food Korner on Instagram and Facebook
- Analyzed and recruited new brands for Le Food Korner's pop-up store
- Presented the concept of Le Food Korner (market study, target group, shipping methods, etc.) to a startup
- Enriched the B2B database for a newly created distribution activity in Belgium
- Organized, prepared and managed an event at “Pop-up the Jam” in Brussels. Presented and sold products to clients
- PR side: reported daily press releases to clients

Marketing & Strategy | Food & Beverage

LavazzaApril 2017 - May 2017

- Developed the marketing plan (market study, SWOT, key issues, objectives, key actions, etc) of Lavazza’s “A Modo Mio” (coffee capsules) brand in a team of five
- Presented it to Lavazza’s Marketing Manager

PASTA BERRUTO SPAOctober 2016 - March 2017

Company Project on the development of a new product:
- Studied different markets in the instant-noodle industry in Italy, China, Russia and Lebanon
- Defined the consumer insight and USP and developed the company's brand key
- Analyzed competitors in different markets using marketing mix and SWOT analysis
- Developed the branding, packaging, naming and design to further advance brand and product development on the market

Marketing & Strategy | New Product Development | FMCG | Food & Beverage

The Sandwich ShopOctober 2015 - August 2016

- Ran the operations of the shop situated across the street from a university campus
- Contacted suppliers and negotiated prices of raw material and equipment
- Worked with the chef to create nutritious and quality food for the students and clients
- Ensured availability of raw material, cleanliness and high quality to maximize customer experience and journey
- Formulated and planned monthly targets, marketing plans and objectives considering the market factors and ensured achievement of such targets in a cost-efficient manner

Entrepreneurial Project | Start-up | Marketing & Strategy | Supply Chain | FMCG | Food & Beverage

My stack

Computer Tools

MS Office


Strategic Planning, Management Consulting, Social Media, Risk management, Project Management, Marketing Strategy, Branding, Consulting, Digital Marketing, Digital Strategy, E-commerce, Marketing, Business Strategy

My education and trainings

MBA Digital Marketing Strategy - EMLV - École de Management Léonard de Vinci2020 - 2021

Master’s Degree, International Food and Beverage Management - ESCP Europe2016 - 2018

Bachelor’s Degree, Business Administration - American University of Beirut2009 - 2013

High School Diploma, Lebanese Baccalaureate in Life Sciences - Brummana High School2009 - 2009