Lavinia T.

Marketing Specialist

405 dollar
7 years
Bucharest, ROMANIA

My experience


VodafoneJuly 2016 - Present

- Build and execute social media strategy through competitive research, benchmarking, messaging and audience identification
- Manage multiple social media campaigns and administrate the creation and publishing of relevant, original, high-quality content
- Ensure constant online community management and adapting the content according to audience feedback
- Continuous monitoring of campaign performance and optimization
- Approve editorial calendars
- Set permissions for site users and support them in solving login errors
- Develop/update content on the website and carry out quality assurance checks on it
- Collaborate with the digital agency in order to plan and develop site content, style and layout
- Use Adobe Audience Manager to create segments and make reports on audiences

VodafoneApril 2018 - Present

- Implementing brand initiatives in the digital environment
- Collaborate with marketing, brand and design teams to plan and develop site content, style and layout
- Manage and optimize landing pages, website calls-to-action and lead-generating forms
- Coordinate the design and implementation of email marketing campaigns
- Develop content aligned with short-term and long-term marketing targets
- Increase funnel marketing efficiencies
- Use analytics tools to examine website traffic and users engagement metrics
- Stay up-to-date with developments and generate new ideas to draw audience’s attention

VodafoneDecember 2018 - Present


VodafoneFebruary 2016 - July 2016

Program for young graduates that provides an accelerated career path. Gaining high business exposure from day one, experiencing rotations in different areas of the organisation.

@Digital Commercial Trainee:

- Create reports using Adobe Omniture
- Analyse online behavior and create users’ profile using data from Adobe Omniture
- Conduct a research among a certain segment of users: from creating the questionnaire to calling customers, analyzing data and coming up with conclusions and recommendations
- Upload content on our CMS
- Assist the online marketing manager in giving feedback to the agency's work, creating excel reports, writing and testing an online questionnaire, etc.
- Participate in brainstorm sessions for future campaigns

@Internal Communication Trainee

- Writing articles for monthly newsletter
- Help and assist with organizing internal events

FivePlus SolutionsNovember 2015 - May 2016

Create content that is optimized for the Web

SEMsphereFebruary 2015 - June 2015

Develop easy-to-use, clear, concise, comprehensible content;
- Develop pay-per-click advertising campaigns;
- Study website statistics to determine customer behavior on the site;
- Create PPC guides and articles;
- Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics;
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals
- Prepare reports about the performance of various online marketing campaigns.

Infinit Solutions AgencyJune 2014 - December 2014

Setting and optimizing PPC campaigns;
- Monitor and evaluate search results and search performance across the major search channels
- Develop monthly, weekly and daily reports;
- Create, categorize and refine keyword lists;
- Analyze the performance of campaigns and translate data into recommendations.
- Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms;

My stack




Analytics, Omniture, Quality Assurance, Web Design, SEO, Project Management, Google AdWords, Social Media, Copywriting

Computer Tools

Microsoft Office Pack

Application servers



DELF, online marketing, Continuous monitoring of campaign performance and optimization, AdWords certification, Junior Digital Performance Marketer, Internal Communication Trainee, Digital Commercial Trainee, Use Adobe Audience Manager, Web Content Writer, industry~marketing, Digital Campaign Manager, DIGITAL MARKETER, Digital Marcom Specialist, Benchmarking, Develop pay-per-click, Writing Articles, Advertising Campaigns, constant online community management, SOCIAL MEDIA COORDINATOR, Web content manager, Marketing Campaigns, Online Marketing Specialist



My education and trainings

- Licenses & Certifications

Master , Marketing, Digital Marketing - Academia de Studii Economice din Bucureşti2014 - 2016

Master's Degree, Management - University of Liège2015 - 2016