My experience

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OracleDecember 2019 - Present

- Send weekly newsletters & broadcasts to set target audiences
- Run brand awareness (organic) social media campaigns
- Run demand generation (paid) social media campaigns for the APPS - Line of Business (EMEA Region)
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OracleJanuary 2018 - December 2019

- Research, prepare and publish content/posts across agreed social platforms (Facebook, Twitter, LinkedIn)
- Publish content on Oracle's advocacy tool
- Send weekly newsletters & broadcasts to set target audiences
- Run brand awareness (organic) social media campaigns
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Vantage BalkansJanuary 2017 - January 2018

- Planned and executed initiatives to reach the target audience through appropriate channels (social media, e-mail, website)
- Developed and managed Facebook Ads and Email Marketing
- Created content to publish on Wordpress
- Generated and implemented SEO for the company's website
- Analyzed Google Analytics reports to optimize campaigns
- Responsible for event planning for national fairs and conferences
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Port.roSeptember 2015 - January 2017

Created online marketing campaigns on Adserver platform
Generated Social Media campaigns with a focus on Facebook ads
In charge of marketing and trends research
Provided support in online and offline media partnership
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Internet & Mobile WorldJuly 2014 - August 2015

- Driving sales for B2B event management on the IT, innovation, marketing&branding area: "Internet&Mobile World" ; "Innovation Summit" ; "Brand Managers Summit" ; "Microsoft Summit".
- Driving brand awareness to social media channels: Facebook and LinkedIn.
- Contact key business people (Top Management and C-level) from IT companies, agencies, marketing and branding departments.
- Writing press releases/articles related to technology/innovation/gadgets subjects.
- Tracking the sales performance through CRM Dynamics.
- Update the database through CRM Dynamics.
- Brainstorm new growth strategies for driving sales and new events ideas.
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Universum Events AgencyMay 2014 - August 2015

We call what we do “Event Architecture ” – much more than just event management.

Our unique process provides a strong physical foundation in the form of a solid, detailed plan, while our customer-centered approach provides a secure emotional foundation of trust and understanding. Once this foundation has been established, we’ll work with you to ensure that your event is everything you envisioned and more

We build from the ground up to create a memorable experience that reflects your brand and style – be it wildly creative, ultra-professional or classic elegance.

Area of responsibility:

- B2B event management for the IT industry, on the innovation, marketing & branding side: "Internet&Mobile World" | "Innovation Summit" | "Brand Managers Summit" | "Microsoft Summit" events.
- Social media publishing and management
- B2B sales-contact key business people (Top Management and C-level) of IT companies, agencies
- Produced content for press releases
- Constantly updated company's database (CRM)
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INNOVATION SUMMITMay 2014 - July 2015

Innovation Summit (Universum Events agency) has the specific purpose to place 'innovation' on the agenda of business decision makers, as well as policy makers.
Romania, an emerging economy, imperatively needs an ecosystem of innovation to leverage its economic & social potential.

Area of responsability:

- B2B event management on the Innovation business area
- B2B sales-contact key business people (Top Management and C-level)
- Research
- Database (CRM)

My stack

Databases

Oracle

ERP&CRM

Salesforce Marketing Cloud

Others

Leadership, Social Ads, Business Strategy, Market research, Twitter, Branding, Social Media, Digital Marketing, Team management, Email Marketing, Content marketing, Content Management, Community Management, Facebook, Twitter (social network integration), Communication, Marketing

Frameworks

WordPress

My education and trainings

Certifications - --

Master, Management and Business communication - National School of Political and Administrative2013 - 2015

PR & Marketing - B2C event management - Management & Training Solutions2013 - 2014

- University of Communication and Public Relations2010 - 2013

Managerial Communication, English - English Grammar2013 - 2013

- National College "Jean Monnet''2006 - 2010