Marketing Specialist

Design an integrated communication campaign to promote innovation according to the mission Brandstorm 2020, the goal was to find an alternative to replace plastic in the beauty industry. This project was realized and presented at the Academy of Economic Studies.

I worked with 3 other colleagues, the requirements were:

1. Analysis of marketing communication for our chosen brand, Maybelline

2. Analysis of the context of the communication campaign for Maybelline

3. To come up with a proposal for an integrated communication campaign for the launching on the market.

We also made banners and ads for online platforms.