Floriana S.

MARKETING SPECIALIST

424 dollar
Freelancer
16 years
Brasov, ROMANIA

My experience

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PentalogDecember 2016 - Present

- Technology Content Marketer



Apr 2017 -

Top skills: Marketing, Business, Strategy, Journalism, SEO

- My daily routine consists of creating blog articles, SEO pages, landing pages, e-books, drafting ations, editing all kinds of technical & non-technical documents for communication & PR purposes to raise audience awareness & traffic.

- Acting as SPOC for ongoing content projects.

- Writing B2B & B2C email content that engages users.

- Leveraging data, analytics, and insights to ensure all marketing communications campaigns are measured and optimized for top performance.

Responsibilities:

- Create brand awareness;

- Generate leads;

- Educate audiences;

- Build credibility;

- Generate sales/revenue;

- Build loyalty with existing clients/customers;

- Campaign Manager

Jun 2019 - mar 2020

- Coordinated the national HR marketing and communications campaigns concerning the relocation of candidates to Pentalog's Brasov and Cluj offices.

- Digital Marketing Specialist

Dec 2016 - Apr 2019

Responsibilities:

- Community Management - developed the editorial plan, content & strategy for Pentalog's social media channels and agencies in Romania, Moldova, Vietnam, and Mexico;

- Content Creation - wrote technical & event-related articles for websites and blogs;

- Events Communication

- promoted Pentalog's events to employees and other external audiences, including the CSR initiatives (Brasov Heroes, PentaBike, PentaOpen, PentaBAR, etc);

- Project Management

- developed and implemented global marketing campaigns
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FreelancerDecember 2011 - Present

* Developing and implementing PR & Communications strategies for commercial clients, entrepreneurial businesses and NGOs;


* Content management & strategy for websites, blogs and social media channels;


* Copywriting & editing for newsletters, invitations, announces, press releases, banners, flyers, posters, brochures, ations;


* Events Management – from concept & planning & implementation to feedback;


* Media relations – maintaining and developing relations with the media, keeping in touch with bloggers and partners;


* Social Media Strategy - creating, implementing, monitoring and optimizing communications strategy for social media;


* Media Monitoring for brand image, reporting and researching for marketing and communication activities.

My collaborations:

-> “Copiii de Cristal” Association - PR, social media, content & event management;

-> www.stiridebine.ro - content & strategy;

-> UNICEF - storytelling & copywriting;

-> Public Advisors Agency - content & editing;

-> www.adrenallina.ro - guest writer on sports

-> www.romania-insider.com - guest writer on travel

-> www.globalwomenintech.com - content & email marketing

Global Women in TechDecember 2018 - September 2020

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NEXT AdvertisingJune 2012 - May 2014

- PR Account Manager
May 2013 - May 2014

* Create and implement PR & Communications strategies for the agency and its clients;


* Relationship building and networking with colleagues, clients, partners and the media;


* Monitoring the media (including newspapers, magazines, journals, broadcasts, newswires, social media sites and blogs) for opportunities for clients;


* Prepare regular client reports and attend client meetings;


* Research, write and distribute press releases to targeted media;


* Promote news stories and features to the media;


* Analyze and evaluate media coverage;


* Event management, including press conferences and promotional events;


* Attend and promote client events to the media;


* Assist with the production of client publications;


* Undertake research for new business proposals and them to potential new clients;


* Manage the PR aspect of a possible crisis situation.


- CSR Communications & PR SpecialistCSR Communications & PR Specialist
Jun 2012 - May 2013

* Assist with the production of corporate social responsibility programs and community events;


* Assist and develop the production of materials;


* Develop campaigns and materials for the communication of CSR initiatives to internal and external audiences;


* Coordinate and promote events to engage communities and raise awareness of CSR programs.


* Seek for good sponsorship opportunities or projects that increase awareness of the brands in the portfolio;


* Undertake research for best practices and new ideas to potential clients.

Clients that I worked for: Coca-Cola HBC, Romanian Traffic Police, Terra Mileniul III NGO.
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International Advertising AssociationNovember 2008 - September 2011

* Manage all the day-to-day operations regarding the website and set the strategy;


* Write and edit all articles and select the most suitable photographs;


* Actively promote the website to the relevant communities through online and offline communication techniques;


* Review and contribute to periodic monitoring reports;


* Conduct and attend meetings;


* Participate to events in the country and abroad in order to offer detailed information to the marketing & communication industry;


* Prepare newsletters, invitations, announces, press releases, banners, flyers, posters, brochures, ations.

Ringier AGJanuary 2007 - November 2008

"Campaign" magazineJune 2006 - January 2007

Ringier AGSeptember 2006 - January 2007

My stack

Social Media, SEO, Project Management, Marketing Strategy, Digital Marketing, Community Management, Advertising