Floriana S.


424 dollar
16 years

My experience


PentalogDecember 2016 - Present

- Technology Content Marketer

Apr 2017 -

Top skills: Marketing, Business, Strategy, Journalism, SEO

- My daily routine consists of creating blog articles, SEO pages, landing pages, e-books, drafting ations, editing all kinds of technical & non-technical documents for communication & PR purposes to raise audience awareness & traffic.

- Acting as SPOC for ongoing content projects.

- Writing B2B & B2C email content that engages users.

- Leveraging data, analytics, and insights to ensure all marketing communications campaigns are measured and optimized for top performance.


- Create brand awareness;

- Generate leads;

- Educate audiences;

- Build credibility;

- Generate sales/revenue;

- Build loyalty with existing clients/customers;

- Campaign Manager

Jun 2019 - mar 2020

- Coordinated the national HR marketing and communications campaigns concerning the relocation of candidates to Pentalog's Brasov and Cluj offices.

- Digital Marketing Specialist

Dec 2016 - Apr 2019


- Community Management - developed the editorial plan, content & strategy for Pentalog's social media channels and agencies in Romania, Moldova, Vietnam, and Mexico;

- Content Creation - wrote technical & event-related articles for websites and blogs;

- Events Communication

- promoted Pentalog's events to employees and other external audiences, including the CSR initiatives (Brasov Heroes, PentaBike, PentaOpen, PentaBAR, etc);

- Project Management

- developed and implemented global marketing campaigns

FreelancerDecember 2011 - Present

* Developing and implementing PR & Communications strategies for commercial clients, entrepreneurial businesses and NGOs;

* Content management & strategy for websites, blogs and social media channels;

* Copywriting & editing for newsletters, invitations, announces, press releases, banners, flyers, posters, brochures, ations;

* Events Management – from concept & planning & implementation to feedback;

* Media relations – maintaining and developing relations with the media, keeping in touch with bloggers and partners;

* Social Media Strategy - creating, implementing, monitoring and optimizing communications strategy for social media;

* Media Monitoring for brand image, reporting and researching for marketing and communication activities.

My collaborations:

-> “Copiii de Cristal” Association - PR, social media, content & event management;

-> www.stiridebine.ro - content & strategy;

-> UNICEF - storytelling & copywriting;

-> Public Advisors Agency - content & editing;

-> www.adrenallina.ro - guest writer on sports

-> www.romania-insider.com - guest writer on travel

-> www.globalwomenintech.com - content & email marketing

Global Women in TechDecember 2018 - September 2020


NEXT AdvertisingJune 2012 - May 2014

- PR Account Manager
May 2013 - May 2014

* Create and implement PR & Communications strategies for the agency and its clients;

* Relationship building and networking with colleagues, clients, partners and the media;

* Monitoring the media (including newspapers, magazines, journals, broadcasts, newswires, social media sites and blogs) for opportunities for clients;

* Prepare regular client reports and attend client meetings;

* Research, write and distribute press releases to targeted media;

* Promote news stories and features to the media;

* Analyze and evaluate media coverage;

* Event management, including press conferences and promotional events;

* Attend and promote client events to the media;

* Assist with the production of client publications;

* Undertake research for new business proposals and them to potential new clients;

* Manage the PR aspect of a possible crisis situation.

- CSR Communications & PR SpecialistCSR Communications & PR Specialist
Jun 2012 - May 2013

* Assist with the production of corporate social responsibility programs and community events;

* Assist and develop the production of materials;

* Develop campaigns and materials for the communication of CSR initiatives to internal and external audiences;

* Coordinate and promote events to engage communities and raise awareness of CSR programs.

* Seek for good sponsorship opportunities or projects that increase awareness of the brands in the portfolio;

* Undertake research for best practices and new ideas to potential clients.

Clients that I worked for: Coca-Cola HBC, Romanian Traffic Police, Terra Mileniul III NGO.

International Advertising AssociationNovember 2008 - September 2011

* Manage all the day-to-day operations regarding the website and set the strategy;

* Write and edit all articles and select the most suitable photographs;

* Actively promote the website to the relevant communities through online and offline communication techniques;

* Review and contribute to periodic monitoring reports;

* Conduct and attend meetings;

* Participate to events in the country and abroad in order to offer detailed information to the marketing & communication industry;

* Prepare newsletters, invitations, announces, press releases, banners, flyers, posters, brochures, ations.

Ringier AGJanuary 2007 - November 2008

"Campaign" magazineJune 2006 - January 2007

Ringier AGSeptember 2006 - January 2007

My stack

Social Media, SEO, Project Management, Marketing Strategy, Digital Marketing, Community Management, Advertising