Tanya K.

MARKETING SPECIALIST

408 dollar
Freelancer
9 years
London, UNITED KINGDOM

My experience

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S2WSeptember 2019 - Present

- Own commercial relationship, empowering Sell2World Media utilization and value.
- Active use of Google ads, PPC, SEO, SEM, LinkedIn Sales Solution, Google Smart Campaigns and Social Media channel collaboration for running active brand campaigns.
- Proactive determination and planning to research and chose the right platform for generating business leads.
• Plan and execute long-term marketing strategies for SaaS products, emphasising quality content, SEO/SEM and advertising campaigns in an effort to grow targeted communities around brands, drive consistent web traffic and generate leads
• Project management for website redesign and product relaunch including all cross-functional internal and external creative teams for graphic design, content strategy, front and back-end development, video production, and storyboarding
• Work closely with interactive producers on website information architecture, applications, features, user experience and design for ongoing web projects
• Lead generation strategy and management targeting end-clients across multiple touch points
• Oversaw domestic and international event logistics: planning, organizing, and vendor negotiation
- Working with platforms such LinkedIn Sales Navigator, Hubspot, Google ads, PPC, PPM, CPL, Email Marketing, Video, Analytics, BANT Leads and Social Media Integration on various campaigns.
- Effectively communicate customer feedback to Sell2World product team.
- Achieve upsell and renewals targets.
- Cross-department collaboration across company, including but not limited to Success, Sales, Product, Legal and Marketing.
- Coordinate resources to drive feature adoption.
- Excellent Product knowledge to be demonstrated at each stage of business growth and client lead generation.
- Pro-actively analyse customer product usage and identify growth opportunities
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Mainline/Traditional Marketing - FMCG brands (Pepsi, Tata Tea, Tata Coffee, Tetley, and Dabur), FM?Radio brand - Radio Nasha.January 2014 - Present

Digital/SoMe - Epicuria, StudioKon Ventures, Cremica, Hit FM, Delhi Dashers, Dalmia Bharat Group, Pee Safe.
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StudioKon Ventures Private Limited (Known as SKV) GurgaoApril 2019 - July 2019

Key responsibilities included -  
➢ Working closely with the Strategy team and creating marketing plans for the brand.  ➢ Handling day to day business jobs with multiple external agencies/partners and working closely to achieve brand targets and goals timely.  ➢ Working in a team of 4 to get marketing outputs for the business and exceeding the ROY sales targets.  ➢ Handling and creating Digital/Social media campaigns and content, internally and externally.  ➢ Working on corporate communication content and events for company marketing purposes.  ➢ Handling out of KRA and SOW jobs at times and learning how to excel in those jobs.
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Dalmia Bharat GroupOctober 2018 - March 2019

(6 Month contract based employment)

Accounts Handled - Dalmia Bharat Group, Epicuria (Hospitality Food court), SKV.

* Complete End to End brand campaign management of @thedelhiDashers Digital Profile. (PBL 2018).

* Digital account creation for brands and management.

* Handle the social media handles for Epicuria and SKV, also create campaigns and execute them.

* Develop digital strategy and plans for brands.

* Create Monthly, Quarterly and annual marketing plans for each brand. Allocate media budgets and plan ROI.

* Work closely with major social media platforms like Twitter, Facebook, YouTube and LinkedIn, depends on which platforms is best for the brand.

* Create Monthly social media reports, analyse the reports and share with the brand marketing team.

* Create pitches for new accounts on regular basis.
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J. Walter ThompsonOctober 2016 - October 2018

Account Handled - PepsiCo brand - Pepsi & Kurkure.
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OgilvyJune 2016 - October 2016

Account Handled - Radio Nasha


* Execute day to day mainline campaigns on the account.

* Worked closely with internal creative team on developing strategy on the brand.


* Work with the operations team everyday press releases.
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Lowe Lintas and Partners WorldwideJanuary 2014 - June 2016

Account Handled - Tata Global Beverages Limited (TGBL), Dabur Honey and Hajmola

* Handled the TGBL account for 2 years, while working on multiple mainline campaigns.

* Handled 6+ TVC productions.

* Dealt with multiple third party production houses and interacted with producers and directors on our campaigns.


* Been part of multiple market research visits within India for TVC specific markets to understand the TG and been part of focus group discussions and one2one discussions. Understood the reactions of consumers (TG) towards the TVC research animatic/storyboards.
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Cancer researchFebruary 2011 - March 2011

United Kingdom.

My stack

Twitter, Social Media, Marketing and advertising, Marketing, Market research, Digital Marketing, Customer relationship management, Content marketing, Branding, Advertising