Kristian A.

Marketing Specialist

310 dollar
Freelancer
8 years
London, UNITED KINGDOM

My experience

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SyftJanuary 2019 - October 2019

* Led digital marketing campaigns through acquisition by Indeed. Liaised with external agencies to ensure
tracking and reporting of relevant data to aid a speedy yet comfortable acquisition.
* Tasked with decision-making and budget allocation amongst all digital channels based on (but not limited to)
B2C/B2B CPA, CPC results on campaign/keyword-level and down-funnel Conversion events.
* Constantly looking for ways to improve digital campaign conversions and ROI through A/B testing, creative and targeting optimization.
* Managed web development agency, freelancers and SEO agency.
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SyftMarch 2017 - January 2019

* Single-handedly managed monthly digital ad spend of high five figures. This was separated across a variety of channels such as Google Ads, Facebook, LinkedIn, Snapchat and more.
* Revamped/refreshed all Google AdWords campaigns at a granular level – resulted in a consistent average Top of Page rate of >99.7%, average Search Ranking of 1 and average Impression Share of >85% whilst reducing budget spend by hundreds of pounds.
* Directed external design agency and a team of freelance writers to create strong branding and a continuous stream of quality content pieces, optimised for SEO purposes and drafted to a planned weekly schedule.
* Fully managed landing page relocation from WordPress to HubSpot platform, tripling site traffic. Managed ongoing relationships with content creators as well as SEO and web development agencies.
* Created/maintained annual multi-channel marketing engagement strategy with detailed content plan containing targeting strategies based on analytical research and existing client behavioural patterns.
* Set-up/optimised/segmented email automation platform which used A/B testing (subject line, location etc.), data-mining & more in order to develop targeted campaigns and increase retention.
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ticketscriptMay 2015 - March 2017

* Created and continuously optimised internal PPC campaigns across various platforms.
* Analysed said campaigns and produced learnings from Google Analytics reporting.
* Managed Social campaign output via eCRM/social network management tools.
* Creation of and maintaining daily/weekly/monthly reports for internal/external stakeholders.
* Set-up and maintained Google Ads/PPC accounts and campaigns for key clients.
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Vedanta Hedging Ltd.May 2016 - October 2016

* Created content for WordPress/Twitter/LinkedIn as well as improved SEO rankings for website pages.
* Set-up/curated MailChimp account with segmented lists and Google Analytics integration for improved statistical reporting. Optimised segments/filters & more on GA Dashboard and studied session data for better email targeting.
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Rakuten SHOWTIMEApril 2014 - April 2015

* Developed/lead the streaming video company’s first foray into the social media arena by using Twitter,
Facebook and other social platforms as well as producing direct HTML email magazines, competitions and
liaising with other company departments.
* Extracted data from various platforms (Salesforce, BrightEdge etc.) for daily reporting to line and upper
management in order to maximise revenue and audience share through campaigns.
* Final campaign held increased audience growth by 45% along with active user base by an extra 12%, complete with a very low Cost-Per-Acquisition (equivalent of £0.20 per follower).
* Built strong working relationships and worked closely with departmental co-workers in Japanese and English daily, both verbally and through email whilst working in one of the world’s largest tech companies.
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Programme in Tokyo, JapanSeptember 2010 - December 2013

* Spent 3.5 years as a kindergarten teacher, working in the English-immersion programme.
* Created relevant English curriculum for kindergarten-age level and monthly newsletters for the school.

My stack

Frameworks

WordPress

Web Analysis and Statistic

Google Analytics, Google Ads, Hootsuite, Tweetdeck

Others

Digital Marketing, Twitter, PPC, SEO, Branding, Google AdWords, Content marketing, Marketing, SMO, Social Media, Email Marketing, Mailchimp, Hubspot

Other

Google Analytics Individual Qualification, Pay Per Click, EMS, Atlassian, Web Application Development, Channel Marketing, Search Engine Optimisation, Marketing Campaigns, Salesforce.com

Analysis methods and tools

Confluence, JIRA

Business Intelligence

SEM

Languages

HTML

ERP&CRM

Salesforce

Technologies

CRM

Software testing

A/B Testing

My education and trainings

Japanese Language and Contemporary Society with Film Studies (BA Hons.) - Oxford Brookes University2005 - 2009

Japanese Language Studies - 北九州市立大学 (Kitakyushu University, Japan)2007 - 2008

A Levels, Studied English Literature, Politics, Theatre Studies, Sociology, General Studies - Clitheroe Royal Grammar School1998 - 2005