Anthoni P.

Marketing Specialist

460 dollar
Freelancer
4 years
New York, UNITED STATES

My experience

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What Goes Around Comes AroundMay 2019 - January 2020

• Handled performance marketing initiatives across Google, Bing, Amazon, Facebook, Pinterest and Criteo focusing on ROAS and CPA KPIs as well as company revenue objectives with budgets over $100,000 in monthly spend
• Launched and optimized company's campaigns for international customer acquisition
• Launched evergreen lead generation campaigns with low CPA
• Created system for determining tiers of best performing products for each division of the company and leveraged data to better optimize inventory allocation
• Created dashboards using Data Studio to provide insights for the E-Commerce, Inventory and Marketing departments, minimizing the need for manual reporting
• Implemented tracking for several platforms through Google Tag Manager for Facebook, Google Ads, Google Analytics and more
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beycomeNovember 2018 - April 2019

• Optimized and maintained dozens of search campaigns across Google Ads and Microsoft Advertising with budgets over $50,000 in monthly spend and a CPA KPI
• Created and implemented the company's first email automation campaigns
• Produced business intelligence dashboards regarding the company and campaign performance for internal use
• Assisted with C.R.O. improving the site's conversion rate from 0.01% to 1.4% through strategic insights and optimizations
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One12thApril 2018 - November 2018

• Worked on data-driven digital marketing campaigns with budgets over $500,000 in monthly spend in an effort to ensure performance expectations and KPIs were met
• Used current data, historical data, business goals, as well as the user experience to make informed recommendations that will have a large impact on performance
• Measured performance and optimizations on digital campaigns, including platforms such as Facebook, Google Ads, Microsoft Advertising, LinkedIn, Snapchat, Pinterest, and more
• Created segmented customer journeys and automations that leveraged customer databases

* Responsible for media buying and client relations for multiple clients
* Executed and handled the automation for various marketing campaigns
* Implemented and maintained marketing campaigns for clients ranging from start-ups to Fortune 500 companies

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Nicomp International, Inc.March 2017 - December 2017

• Executed and handled the automation for various marketing campaigns
• Utilized SEO best practices to increase organic page ranking for relevant search terms
• Developed title tag, description of meta tags and created relevant site links and backlinks to boost link juice
• Handled Google Ads and Facebook advertising for customer acquisition with a CPA KPI
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Rockhouse PartnersMay 2014 - December 2015

• Created social media calendars for various platforms utilizing Hootsuite
• Updated and maintained 15 websites utilizing Wordpress optimizing for SEO
• Curated weekly email campaigns for multiple clients utilizing Mailchimp

My stack

Computer Tools

Microsoft Word

Others

Marketing, Digital Marketing, Leadership, Financial Management, Marketing Strategy, Research, Teamwork, Email Marketing, Google AdWords, Social Media, Time Management

Other

Microsoft Office

Multimedia

Adobe Illustrator, Adobe Photoshop

Web Analysis and Statistic

Google Analytics

My education and trainings

Certifications - Google2018 - 2019

Certifications - Lynda.com2016 - 2018

Master’s Degree, Entertainment Business - Full Sail University2016 - 2017

Bachelor’s Degree, Music Business - Middle Tennessee State University (MTSU)2011 - 2015