My experience


The AAApril 2017 - Present

Lead of the Digital Marketplace and Engagement initiative rolling out a new product structure from a vertical product offering to marketplace model, making the AA’s product proposition a customer centric one that ensure high retention.
• Performed market research and user testing
• Definition of market segmentation and value proposition
• Fast prototyping and validation of hypothesis
• Business model description and KPI modelling
• Creation of user stories and 3-year roadmap
• Analysis of product performance
• Line management of 2 Product Owners, one designer and one copy.


Strike 9May 2016 - February 2017

Co-Founder and Head of Product for Strike 9, a short-lived start up dedicated to the development of a lifestyle app for the consumer market which got sold to one of the main Video Streaming platforms in Asia.
* Market segmentation and value proposition
* Competitor analysis, product positioning and brand analysis
* Creation of business model
* User story mapping
* Validation of product proposition via smoke testing

Sabotage Industrial Design AgencyJanuary 2017 - January 2017

Performed the product innovation analysis and market fit for Hitachi's
Point of Sale technology.

Rank GroupApril 2015 - September 2016

* Competitor analysis
* Analysis of product umbrella and their solutions
* Research and application of new technologies in Mecca Bingo and Grosvenor Casino venues across the country

MusicQubedJune 2014 - February 2015

* Development of acquisition and retention strategies in digital channels for O2 Tracks, MTV Trax and Vodaforne Music.
* Analysis of marketing performance
* Ran brand promotional activities from Facebook campaigns to Sweepstakes and Contests.

Social DynamiksJanuary 2011 - March 2014

As a senior consultant at Social Dynamiks I looked after companies looking to solve their problems with innovative solutions that could also improve their brand differentiation.
* Perform market research and user testing
* Definition of market segmentation and value proposition
* Fast prototyping and validation of hypothesis
* Business model description, including revenue model
* Creation of user stories
* Analysis of product performance

My stack


Competitor analysis, brand analysis, User Testing, Brand Positioning, USER EXPERIENCE, Market Segmentation, product innovation analysis

Embedded and Telecom


IT Infrastructure

Cloud Computing

Software testing

User Experience Testing, Smoke testing


Team management, Teamwork, Digital Marketing, User Experience and Design Evaluation, Marketing, Digital Strategy, Storyboards, Marketing Strategy, Market research, Social Media, Communication, Digital Product Development, Problem Solving, SEO, Business Strategy, Backlog management and prioritization

My education and trainings

Certified Agile Product Manager - -2017 - 2017

IOT, Data, Cloud Computing, Augmented Reality & CDN Emerging Technologies specialization - University of Korea2016 - 2016

Bachelors Degree, Public Relations and Marketing - University of Wales2008 - 2010

Bachelor’s in liberal arts - Universidad Metropolitana. Caracas2004 - 2007