As EMEA Agile Product Owner for the web Content Management System (Adobe Experience Manager) • Clearly document and communicate business requirements related to the CMS to the development team (US based team); • Create the EMEA roadmap for the CMS developments; • Create user stories for new developments and manage the backlog; • Prioritize the items in the development backlog according to business needs; • Attend Sprint Planning, Grooming, Prioritization and Retrospective meetings and make sure that EMEA business needs are properly addressed; • Test and perform the UAT for each new CMS development; • Act as main liaison between business and the development team for CMS related developments. As EMEA Digital Content Coordinator • Manage all the existing EMEA websites inside the Adobe Experience Manager CMS (90 websites): • Create landing pages for digital campaigns, focusing on conversions. • Manage translation projects inside the Content Management System and ensure proper review and validation with the proper stakeholders; • Work with different EMEA stakeholders (Brand Managers, Regional Marketing Managers, Technical teams) to constantly create relevant content; • Work with Brand Managers to define the digital strategy of the brands, to achieve the visits and engagement KPIs; • Put in place editorial calendars for the brands and elaborate cross-teams processes that ensure the accuracy of the content; • Create briefings for the copywriters, according to SEO requirements; • Constantly optimize existing content and improve UX on the websites.
• Defining the Marketing and Communication strategy, positioning and brand management for the Smile Factory dental clinics and Invisalign • Managing the presence of the clinics on social media platforms (Facebook, Instagram, Google, LinkedIn etc) • Working with PR and PPC agencies and coordinating the online campaigns and social media platforms • Creating the content and coordinating the implementation of the new website • Content creation and management for the blog.
• Coordinating the marketing strategy for the brands Ciocolax and 4LAX • Coordinating and implementing the marketing activities for the mentioned brands: o TV campaign and media plan; o Campaign point of sales materials; o Internal launch for Ciocolax; o Presentations and product trainings for internal and external stakeholders; o New website for Ciocolax (design and content coordination). • Organizing annual national meetings for the team, quarterly trainings etc. • Coordinating the development of packaging, logo and naming for a new range of products: Digest UNO.
• Creating the brand strategies, according to the clients’ desires • Content creation and management for the published materials • Preparing and delivering client presentations • Preparing internal briefings for the design department • Producing accurate, regular and timely project reports for the client • Organizing campaigns and creating campaign materials • Organizing events on behalf of the clients
UX, Teamwork, Design, Project Management, Social Media, Content marketing, Product Ownership, Digital Marketing, Analytics, Marketing, Content Management
Analysis methods and tools
Kanban, Agile Methodology, Agile, JIRA
Cascading Style Sheets, Marketing Management, USER EXPERIENCE, Content Management System, Brand Management, Microsoft Office, AEM
Adobe Creative Cloud
Microsoft Excel, Microsoft Office Pack
My education and trainings
Master's degree – Project Management - National School of Political Science and Public Administration2013 - 2016
Bachelor's degree – Communication and Public Relations - University of Bucharest2010 - 2013
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