My experience

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Eurovet Americas / CURVExpoNovember 2019 - Present

Curve est le leader des salons de lingerie en Amérique du Nord

> Développement d'un plan de communication social media, digital et print
> Création d'outils de promotion print et digitaux
> Création de contenu sur le site internet et réseaux sociaux
> Planification et coordination des campagnes de pub sur réseaux sociaux
> Gestion des campagnes emailings marketing envoyés à une base de données de 20k personnes
> Coordination et développement d'un magazine regroupant les tendances, actualités et divers
sujets de l'industrie
> Coordination des animations, workshops, conférences de l'événement
> Création d'un espace Tendances en partenariat avec Paris (suivi marques, merchandising,
support de communication...)
> Supervision de l'équipe marketing (graphique designer et assistante communication)
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CurveJanuary 2019 - November 2019

> Gestion d'un portefeuille clients et prospects
> Développement des ventes de stands et espaces publicitaire
> En charge de rechercher et recruter des marques de lingerie tendances et nouvelles
> Création d'outils et de tableaux d'analyses
> Analyse hebdomadaires des ventes
> Veille concurrentielle et suivi des tendances
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CartierNovember 2017 - May 2018

Cartier Parfums

> Daily support to the Marketing, Sales, PR, Training and E-commerce departments on the US and Canadian market (5 managers)
> Managed retail accounts: Macy’s, Bloomingdale’s, Neiman Marcus, Lord & Taylor, Holt Renfrew, Hudson Bay, Saks Fifth Avenue, Nordstrom, Cartier Boutiques
> Developed sell-out: orchestration of trade animations / POS events (more than 30 animations) & Visual Merchandising developement and implementations
> Developed a strategic pop-up store project for the brand
> Managed PR and launch projects/events
> Monthly business analysis : sell-in & sell-out analysis, stock monitoring
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ClarinsSeptember 2016 - September 2017

> Developed new Treatment/Massage (creation of new concepts/rituals, new names, massage techniques...)
> Developed exclusive products (Candles, Soap, Bath&Body rituals...): laboratory & packaging follow-up
> Created launch supports
> Developed annual Trade Marketing Animation Plan
> Developed GWP collection to support launching and animations
> Analyzed competitors and wellness trends

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L'OréalJanuary 2016 - July 2016

Sales force support operating on the competitive French market and specific distribution channels

> Developed in-store advertising for pharmacy and major retailers
> Worked in coordination with internal and external players & maintained a strict schedule depending on production and logistic risks
> Developed newsletters as part of customer relationship program
> Analyzed sell out data
> Organized sales force events

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VALRHONAJuly 2015 - December 2015

French luxury chocolate manufacturer

> Developed new product in collaboration with internal and external players (design agencies, suppliers, printers, purchasing department…)
> Created sales tools (leaflet, merchandising tools)
> Analyzed sell-out data
> Key point analysis of competitor and trends
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Le LaboJanuary 2015 - December 2015

Concept store haut de gamme pour hommes (A.P.C, Ami Paris, Lacoste, Maison Margiela, Stone Island, Y3, Needles...)
www.lelabostore.com

> Direction artistique de la boutique physique et online 
> Définition d'une stratégie social media 
> Management des réseaux sociaux
> Analyse de données social media
> Accompagnement lors des sessions achats lors des Fashion Week

My stack

Computer Tools

Microsoft Office Pack, Microsoft Excel

Multimedia

Adobe Creative Suite

Others

Communication, Creative Direction, Marketing, Digital Strategy, SEA, Content Strategy, Project Management, Digital Marketing, Community Management

My education and trainings

Master Marketing & Management - Grenoble Ecole de Management2014 - 2017

Bachelor's degree, Economics and Management - Université Lumière (Lyon II)2013 - 2014

Classe Préparatoire aux Grandes Ecoles - Lycée Camille Vernet - Valence2011 - 2013