Gerardo H.

Ui Designer

1105 dollar

My experience


Bolacharia CasafinaAugust 2002 - Present

• Corporate and commercial identitiy creation, development and managenet.
Distinguished achievements
Best Artisanal Cookies 1st Prize European Union - Concept, packaging and labels design.
Retail Stores and point of purchase Design - From concept to completion.

Haro Design ConsultancyAugust 2002 - Present

• Consultant for clients in Europe, Brazil, United States, Africa and Mexico.
Distinguished achievements
Universal Music - New projects launch - Concept, band logotype, Cd´s and DVD´s cover design.
Bolacharia Casafina - Gourmet Products - Brand design and strategy, Global communication, pack aging
system, Stores and point of purchase design and development, Internet and Facebook page design.
Ségécé - Shopping malls Identity Identity reformulation - Minho Center, Leiria Retail Park.
Anje (National Association of young entrepeneurs) Logtype family re-design and corporate identity

A Fábrica Design ConsultantsMay 1998 - July 2002

• Design Department Direction, projects coordination from concept to completion
• Corporate identity systems, brand naming and manuals, annual reports, collateral items
Distinguished achievements
Banco Comercial Portugês - Bank fusion - Communicarion strategy and graphic regormulation
France, Germany, Switerland and Luxemburg.
Centro Português de Design (National Awards), Portugal - Global image.
SottoMayor (Bank) - Logo and corporate identity re-design, manual and branches visual identity

Local companiesNovember 1996 - May 1998

• Consulting and supervising support for local companies
• Logotypes, corporate identity programs, stationary, brochures, and promotional items
• Silkscreen process printing shop, direction and production.

Graphic Production CenterOctober 1994 - October 1996

• Graphic Production Center - Creation and development;
In-house division, provided technical support for the Creative Department and Art Directors
• Development of promotional items. Generated budget for expense’s materials
• Coordination of outside ser vices bureaus for specialized graphics and related services,
ensuring project quality.
• Responsible for company’s corporate identity.Distinguished achievements
AT&T, Long distance service regional campaign graphic production coordination
(Mexico, Brazil, Argentina & Colombia).
• Supervised clients: AT&T, Colgate Palmolive, Sears Reobock, Xerox, Dupont, Lufthansa, Banca Serfin,
International from Navistar, Ringling Brothers Circus, Lucent Technologies, Danone, Aeromexico, WhiteHall
Robins, Kraft General Foods, Dr. Pepper.

ReDiseñoAugust 1993 - October 1994

• Corporate identity programs, Logos, point of purchase displays, packages and labels,
corporate stationary packages.
• Designed, coordinated and implemented printed materials.
Distinguished achievements
World Trade Center Mexico City - Corporate identity manual and
collateral products.
Super G (Supermarket chain) - Stores identity system.
Banco del Bajio - Corporate identity manual and branches visual identity.

Saurio Diseño, S.A. de C.V.August 1991 - August 1993

Corporate identity, logos, brochures, illustration, and signage.

Mass MarketingAugust 1990 - August 1991

Traditional layout and paste-up, photo shoot direction, print and production coordination.

My stack


Corporate Identity, strategy, Graphics, Layout, corporate identity development, English, Portuguese, Illustration, Brand Design, LOGO


Illustrator, InDesign, Graphic Design


Adobe Creative Suite, Adobe Photoshop


Photography, Design, Branding, Strategic Planning, Project Management, Typography, Logo Design, Management, Marketing, Spanish, Technical Support

My education and trainings

Bachelor, Graphic Design - Universidad Ibero Americana1989 - 1993