● Plan and conduct different research methods such as surveys, interviews, workshops to develop a service that promotes train, bus and ferries and eco-travel exciting.
● Work closely with other researchers and service designers to plan activities and leverage all the data collected over the course of the research.
● Maintain a picture of the potential users with personas and user maps.
● Collaboratively identify common themes and points of user contention to come up with solutions.
● Plan methods (survey, interviews, literature review...) to collect information on users and processes.
● Conduct focus groups, guerrilla research and participatory design (Crazy 8, Six to One, card sorting).
● Build reports to synthesize and translate research into actionable insights, concepts and strategic solutions.
● Coach consultants in problem definition, strategy, MVP and feature prioritization for digital products through user centered methodology and workshops.
● Create a guild named UserFirst to raise user experience awareness by organising workshops, training and sharing best practices on Slack.