Tony M.
Ux Designer
460 dollar
Freelancer
9 years
London, UNITED KINGDOM
My experience
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OLIVER AgencyJune 2019 - July 2019
OLIVER Agency
Working with Oliver Agency to assist in helping a rebranding of a instant
whitening brand worldwide launched 10yrs ago leveraging the power of colour
science for creating the first ``make up'' for smile.
Targeting Female Millennial 18 - 25 years, demographics the French market.
A Creation of page templates to design for Mobile first / desktop - Devices
Galaxy S7Edge (360px) and Desktop (1440px)
* Used existing personas from research data via google analytics .
* Liaised with the business to gather product insight.
* Researched data from Google analytics to gather qualitative data e.g. Target market, demographics, device usage, page hits , network connectivity (3G/4G/ Wifi)
* Building templates for Adobe Experience Manager e.g. 10 key templates
* Sketched concepts using my trusted pen and paper, translated to life via wireframes
* Created site maps, user journeys, key template wireframes for mobile and desktop
* Built multiple prototype iterations
* Mediated user testing and presented feedback.
* Liaised with designer in house to shadow UX concept to bring low fidelity to life
* Sketch / Adobe XD and Zepelin.
Working with Oliver Agency to assist in helping a rebranding of a instant
whitening brand worldwide launched 10yrs ago leveraging the power of colour
science for creating the first ``make up'' for smile.
Targeting Female Millennial 18 - 25 years, demographics the French market.
A Creation of page templates to design for Mobile first / desktop - Devices
Galaxy S7Edge (360px) and Desktop (1440px)
* Used existing personas from research data via google analytics .
* Liaised with the business to gather product insight.
* Researched data from Google analytics to gather qualitative data e.g. Target market, demographics, device usage, page hits , network connectivity (3G/4G/ Wifi)
* Building templates for Adobe Experience Manager e.g. 10 key templates
* Sketched concepts using my trusted pen and paper, translated to life via wireframes
* Created site maps, user journeys, key template wireframes for mobile and desktop
* Built multiple prototype iterations
* Mediated user testing and presented feedback.
* Liaised with designer in house to shadow UX concept to bring low fidelity to life
* Sketch / Adobe XD and Zepelin.
More
Account TechnologiesOctober 2018 - March 2019
Relaunch of a mobile-first loan app - Safetynet Credit with over 100,000 customers and a turnover of £ 70.8 million / year. Customer facing website, application journey and native app. This fintech concept used Open Banking to capture customer data, manage loans and repayments.
* Researched the domain using qualitative and quantitative techniques.
* Conducted user interviews with call centre staff.
* Observed call centre staff with real life customers.
* Interviewed proxy customers in public spaces.
* Developed customer Personas from research data.
* Liaised with the business to gather product insight.
* Researched affiliate lead generation to optimise the acquisition journey.
* Researched Open banking API functionality.
* Collated business domain data.
* Ran workshops with leadership team.
* Sketched navigation concepts.
* Created site maps, user journeys, key template wireframes.
* Built multiple prototype iterations.
* Mediated user testing and presented feedback.
* Collaborated with Product Director, UI designer, frontend developer
* Coordinated with in-house developers
* Zepplin to share UI to dev team.
* Optimised conversion by user testing rapid prototypes with real prospects.
* Adobe Creative Suite / Sketch and Invision was used to collaborate with UI designer / Frontend developer
* Adobe XD was used to craft majority of the project it was the desired tool at the company - Low Fidelity wireframes / Use flows / prototyping (Animation) * Axure was used to create site maps
Tools: Adobe Creative Suite / Axure / Sketch / Zeplin and Invision
* Researched the domain using qualitative and quantitative techniques.
* Conducted user interviews with call centre staff.
* Observed call centre staff with real life customers.
* Interviewed proxy customers in public spaces.
* Developed customer Personas from research data.
* Liaised with the business to gather product insight.
* Researched affiliate lead generation to optimise the acquisition journey.
* Researched Open banking API functionality.
* Collated business domain data.
* Ran workshops with leadership team.
* Sketched navigation concepts.
* Created site maps, user journeys, key template wireframes.
* Built multiple prototype iterations.
* Mediated user testing and presented feedback.
* Collaborated with Product Director, UI designer, frontend developer
* Coordinated with in-house developers
* Zepplin to share UI to dev team.
* Optimised conversion by user testing rapid prototypes with real prospects.
* Adobe Creative Suite / Sketch and Invision was used to collaborate with UI designer / Frontend developer
* Adobe XD was used to craft majority of the project it was the desired tool at the company - Low Fidelity wireframes / Use flows / prototyping (Animation) * Axure was used to create site maps
Tools: Adobe Creative Suite / Axure / Sketch / Zeplin and Invision
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EdenredAugust 2018 - August 2018
Creation of an MVP dashboard concept internally for the business at large.
* Kanban approach with daily standups.
* Designed web and mobile responsive marketing site.
* Optimising high fidelity prototype.
* UI design of responsive screens for Desktop, Tablet and iOS.
* Using Invision to showcase prototypes with team members.
* Creation of style guide and colour library.
* Bootstrap 4 (dashboard functionality).
Tools: Sketch and Invison.
* Kanban approach with daily standups.
* Designed web and mobile responsive marketing site.
* Optimising high fidelity prototype.
* UI design of responsive screens for Desktop, Tablet and iOS.
* Using Invision to showcase prototypes with team members.
* Creation of style guide and colour library.
* Bootstrap 4 (dashboard functionality).
Tools: Sketch and Invison.
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VeonJune 2015 - April 2018
• Sketching low fidelity prototype and high prototyping
• UI design of screens mainly for iOS
• Using Invision to showcase prototypes with client
• Created Screens for the app store
• Agile environment mainly scrum 2 weeks sprints
• Liaising with Product owners, scrum masters, IOS and Android Developers
• Tools used Sketch and Zeplin to showcase the UI changes or new screens which developers would have access to or basically understand the user journey
• Using Jira for tickets allocated to designers, Confluence for documentation
Tools: Sketch and Invision
• UI design of screens mainly for iOS
• Using Invision to showcase prototypes with client
• Created Screens for the app store
• Agile environment mainly scrum 2 weeks sprints
• Liaising with Product owners, scrum masters, IOS and Android Developers
• Tools used Sketch and Zeplin to showcase the UI changes or new screens which developers would have access to or basically understand the user journey
• Using Jira for tickets allocated to designers, Confluence for documentation
Tools: Sketch and Invision
More
Freealance UXNovember 2017 - April 2018
Voff.io offers on-demand walking for dogs. The startup is initially for london but will plan to branch out. Currently remotely working on this project 2 a week to support the development stages and liaising with the developers currently in india and dealing with the project manager in Canada.
* Product thinking of what we had to solve using uber as the blue print
* UX research conducting interviews with random participants collecting data
* Creating Personas from the interviews
* User flow using sketch
* Using Invision to showcase prototypes with client
* Sketching concepts pen and paper
* Creating Low fidelity wireframes / High fidelity wireframes - Sketch
* Liaising with scrum master and IOS Developers
* Tools used Sketch, Adobe Photoshop, Balsamiq Adobe illustrator
* Using BaseCamp to update team members
http://voff.io
Ongoing project - 2 days a week remotely
Tools: Adobe Creative Suite, Balsamiq, Sketch and Invision
Personal Bot Messenger
* Product thinking of what we had to solve using uber as the blue print
* UX research conducting interviews with random participants collecting data
* Creating Personas from the interviews
* User flow using sketch
* Using Invision to showcase prototypes with client
* Sketching concepts pen and paper
* Creating Low fidelity wireframes / High fidelity wireframes - Sketch
* Liaising with scrum master and IOS Developers
* Tools used Sketch, Adobe Photoshop, Balsamiq Adobe illustrator
* Using BaseCamp to update team members
http://voff.io
Ongoing project - 2 days a week remotely
Tools: Adobe Creative Suite, Balsamiq, Sketch and Invision
Personal Bot Messenger
More
Remote workNovember 2017 - April 2018
* Sketching low fidelity prototype and high prototyping
* UI design of screens mainly for iOS
* Using Invision to showcase prototypes with client
* Created Screens for the app store
* Agile environment mainly scrum 2 weeks sprints
* Liaising with Product owners, scrum masters, IOS and Android Developers
* Tools used Sketch and Zeplin to showcase the UI changes or new screens which developers would have access to or basically understand the user journey
* Using Jira for tickets allocated to designers, Confluence for documentation
Tools: Sketch and Invision
Voff.io
* UI design of screens mainly for iOS
* Using Invision to showcase prototypes with client
* Created Screens for the app store
* Agile environment mainly scrum 2 weeks sprints
* Liaising with Product owners, scrum masters, IOS and Android Developers
* Tools used Sketch and Zeplin to showcase the UI changes or new screens which developers would have access to or basically understand the user journey
* Using Jira for tickets allocated to designers, Confluence for documentation
Tools: Sketch and Invision
Voff.io
More
SilverRailJuly 2016 - March 2017
Redesign / existing app and creation of MVP Google flights concept plus
creating Uber for Rail in conjunction with Chiltern Railway (Marylebone
Station).
* Optimised conversion by user testing rapid prototypes with stakeholders.
* Built high fidelity prototype for signoff and briefing offshore dev. team.
* Collaborated with dev. team to optimise design patterns for ease of build.
* Agile environment 1 week kanban sprints on the physical board or using jira
* Confluence for documentation
* Liaising with product owner, developers, mobile architect
* Field testing / usability testing with clients using our app
* Stakeholder meetings to discuss new elements of the app or new ideas brain stormed by the team
* Taking owner ship of design theme of the app through discover of competitors i.e. TrainLine
* Creation of Personas after field testing
* Creation of Affinity Maps
* Testing MVP on the train which we discovered had 3,000 black wholes in terms of internet connection, 3G 4G - findings showcased to client during our workshop meeting to find a better of caching customer details of the app etc.
* Liasing with 3rd party - Chiltern railway
* Holding workshop meetings with Chiltern railway / Cubic designing the backend technology for the blue tooth prototype.
Tools: Adobe Creative Suite, Sketch and Invision
creating Uber for Rail in conjunction with Chiltern Railway (Marylebone
Station).
* Optimised conversion by user testing rapid prototypes with stakeholders.
* Built high fidelity prototype for signoff and briefing offshore dev. team.
* Collaborated with dev. team to optimise design patterns for ease of build.
* Agile environment 1 week kanban sprints on the physical board or using jira
* Confluence for documentation
* Liaising with product owner, developers, mobile architect
* Field testing / usability testing with clients using our app
* Stakeholder meetings to discuss new elements of the app or new ideas brain stormed by the team
* Taking owner ship of design theme of the app through discover of competitors i.e. TrainLine
* Creation of Personas after field testing
* Creation of Affinity Maps
* Testing MVP on the train which we discovered had 3,000 black wholes in terms of internet connection, 3G 4G - findings showcased to client during our workshop meeting to find a better of caching customer details of the app etc.
* Liasing with 3rd party - Chiltern railway
* Holding workshop meetings with Chiltern railway / Cubic designing the backend technology for the blue tooth prototype.
Tools: Adobe Creative Suite, Sketch and Invision
More
SheabutterguysJanuary 2017 - February 2017
Lead UX for with a designer and developer for a brand new exporting website for sheabutterguys to get an online presence.
* Directed customer, service and user experience design.
* Prototyped experience for testing on desktop and mobile.
* Low fidelity wireframes
* High fidelity wireframes
Page 6 of 11
* Using Invision to showcase prototypes with stakeholder and developers
Tools: Adobe Creative Suite
* Directed customer, service and user experience design.
* Prototyped experience for testing on desktop and mobile.
* Low fidelity wireframes
* High fidelity wireframes
Page 6 of 11
* Using Invision to showcase prototypes with stakeholder and developers
Tools: Adobe Creative Suite
More
Photovoicemessaging AppJuly 2016 - October 2016
Established UX ecosystem for Messenger app from conception to end
* Sketching low fidelity prototype and paper prototyping
* User Research on the types of apps on the app store
* Pencil sketches of concept then liaised with stake holder
* Liaised with developers offshore in Canada
* Conducted tests with dev. Team and stakeholders using invision
* Created Screens for the app store
* Designed the Web and Mobile Responsive site - website
* UX journey from conception to final project live on the app store
* Product design / UX/UI done by myself which was a lot of work but due to existing apps on the app store we had the ability to take what we need an came up with this app which was a streamline version of whatsapp messenger
http://photovoicemessagingapp.com/ - Designed the UX/UI flow of the website
also making it responsive for mobile
https://itunes.apple.com/gb/app/photovoicemessaging/id1000853873?mt=8
Tools: Adobe Creative Suite, Sketch and Invision
* Sketching low fidelity prototype and paper prototyping
* User Research on the types of apps on the app store
* Pencil sketches of concept then liaised with stake holder
* Liaised with developers offshore in Canada
* Conducted tests with dev. Team and stakeholders using invision
* Created Screens for the app store
* Designed the Web and Mobile Responsive site - website
* UX journey from conception to final project live on the app store
* Product design / UX/UI done by myself which was a lot of work but due to existing apps on the app store we had the ability to take what we need an came up with this app which was a streamline version of whatsapp messenger
http://photovoicemessagingapp.com/ - Designed the UX/UI flow of the website
also making it responsive for mobile
https://itunes.apple.com/gb/app/photovoicemessaging/id1000853873?mt=8
Tools: Adobe Creative Suite, Sketch and Invision
More
First BankMarch 2016 - July 2016
Led UX development for domain website, which lead
* Increased conversion from 0.6% to 1.5% in 8 months.
* Introduced stakeholder work shopping to the business.
* UX, user testing and creative direction
* Prototyped experience for testing on desktop and mobile.
* Low fidelity wireframes
Page 7 of 11
* High fidelity wireframes
* Established prototyping and user testing as a design discipline.
Implemented design innovation culture
Tools: Sketch and Invision
* Increased conversion from 0.6% to 1.5% in 8 months.
* Introduced stakeholder work shopping to the business.
* UX, user testing and creative direction
* Prototyped experience for testing on desktop and mobile.
* Low fidelity wireframes
Page 7 of 11
* High fidelity wireframes
* Established prototyping and user testing as a design discipline.
Implemented design innovation culture
Tools: Sketch and Invision
More
InterPostBoxMarch 2015 - July 2015
Led UX development for domain website. Introduced evidence lead
processes.
* Increased conversion from 0.6% to 1.5% in 8 months.
* Introduced stakeholder work shopping to the business.
* UX, user testing and creative direction
* Mentored the team in lean design and iterative user testing.
* Established prototyping and user testing as a design discipline.
* Implemented design innovation culture - created the brand logo seen.
Tools: Adobe Creative Suite, Invision
processes.
* Increased conversion from 0.6% to 1.5% in 8 months.
* Introduced stakeholder work shopping to the business.
* UX, user testing and creative direction
* Mentored the team in lean design and iterative user testing.
* Established prototyping and user testing as a design discipline.
* Implemented design innovation culture - created the brand logo seen.
Tools: Adobe Creative Suite, Invision
More
IphonkyApril 2009 - February 2015
London based company iPhonky was formed in 2009 by 3 friends Luka, Sunny and Tony, all with several years experience in design and development.
We focus on providing cost-effective iPhone application development solutions for startups and mainstream technological companies.
User-centered designs through a solid understanding of online strategies, best-practices and close collaboration with key stakeholders.
Ability to keep up and grow with this constantly changing environment.
A list of apps launched below
SuckersLite
Page 8 of 11
http://itunes.apple.com/us/app/suckerslite/id493849974?ls=1&mt=8
Little Idea
http://itunes.apple.com/gb/app/little-idea/id385519596?mt=8
Gangster Rocco
http://itunes.apple.com/app/gangster-rocco/id335766070?mt=8
Pidgey
http://itunes.apple.com/us/app/pidgey/id351066902?mt=8
Tools: Adobe Creative Suite.
We focus on providing cost-effective iPhone application development solutions for startups and mainstream technological companies.
User-centered designs through a solid understanding of online strategies, best-practices and close collaboration with key stakeholders.
Ability to keep up and grow with this constantly changing environment.
A list of apps launched below
SuckersLite
Page 8 of 11
http://itunes.apple.com/us/app/suckerslite/id493849974?ls=1&mt=8
Little Idea
http://itunes.apple.com/gb/app/little-idea/id385519596?mt=8
Gangster Rocco
http://itunes.apple.com/app/gangster-rocco/id335766070?mt=8
Pidgey
http://itunes.apple.com/us/app/pidgey/id351066902?mt=8
Tools: Adobe Creative Suite.
More
Euromoney MagazineFebruary 2013 - December 2013
Testing the new range of iOS and Android mobile Apps for Euromoney PLC ranging from Asia Money , EuroMoney and much more.
Mobile Tester on various Native apps built in house (American metal markets, Asia Money, Euromoney, Metal Bulletin and much more) tested on various mobile platforms such as iPhone/iPad, Android and HTML 5 apps. My accountabilities include:
o Evaluation of application lifecycle management tools such as Jira
o Testing Mobile applications mainly native apps
o Creating and integrating acceptance test criteria, scenarios.
o Driving the testing process for our mobile apps, devices, test tools etc
o Scrum environment with daily stand ups and helping out with scrum boards
o Liaising with product owners, UX, Designers and Developers too define core user journeys.
o Testing Cross browser functionality of web apps, HTML 5 apps on different browsers and devices.
o Test execution of responsive web user interface (mobile/tablet devices) using Mobile Emulator and iOS SDK tools.
o Creating and managing test builds using cornerstone
o Attending daily scrum and weekly planning, as well as retrospective meetings to discuss QA coverage and defect status.
o Agile environment BDD / Kanban / XP
o Working with User stories and creating them with Product Owner / Dev team
Mobile Tester on various Native apps built in house (American metal markets, Asia Money, Euromoney, Metal Bulletin and much more) tested on various mobile platforms such as iPhone/iPad, Android and HTML 5 apps. My accountabilities include:
o Evaluation of application lifecycle management tools such as Jira
o Testing Mobile applications mainly native apps
o Creating and integrating acceptance test criteria, scenarios.
o Driving the testing process for our mobile apps, devices, test tools etc
o Scrum environment with daily stand ups and helping out with scrum boards
o Liaising with product owners, UX, Designers and Developers too define core user journeys.
o Testing Cross browser functionality of web apps, HTML 5 apps on different browsers and devices.
o Test execution of responsive web user interface (mobile/tablet devices) using Mobile Emulator and iOS SDK tools.
o Creating and managing test builds using cornerstone
o Attending daily scrum and weekly planning, as well as retrospective meetings to discuss QA coverage and defect status.
o Agile environment BDD / Kanban / XP
o Working with User stories and creating them with Product Owner / Dev team
More
Barclays BankApril 2012 - May 2012
Testing Barclays ping it release 3 and release 4
* Raising and Logging defects in QC
* Working on wireframes spec with the business
* Managing defects assigning to developers
* Verification of current and new functionality and defect fixes.
* Functionality Testing user creation journeys on app
* Testing via secure server / 3G and wireless networks / sim card testing using different operators
02 / vodaphone
* Ad hoc testing of existing functionality and user testing
* Mobile testing Android / iPhone / BB
* Installation of new builds on devices - ipad 1 and ipad 2, iphone 4g/3gs, Samsung galaxy s2
* Raising and Logging defects in QC
* Working on wireframes spec with the business
* Managing defects assigning to developers
* Verification of current and new functionality and defect fixes.
* Functionality Testing user creation journeys on app
* Testing via secure server / 3G and wireless networks / sim card testing using different operators
02 / vodaphone
* Ad hoc testing of existing functionality and user testing
* Mobile testing Android / iPhone / BB
* Installation of new builds on devices - ipad 1 and ipad 2, iphone 4g/3gs, Samsung galaxy s2
More
Dennis PublishingNovember 2011 - January 2012
Testing various projects with the Dennis Media Factory Team which involved
majority of there publications on the app store
* Raising and Logging defects in Jira
* Recommendations on certain functional aspects of the app.
* Working on wireframes spec with Designers
* Managing defects assigning to developers
* Verification of current and new functionality and defect fixes.
* Functionality Testing user creation journeys on app
* Ad hoc testing of existing functionality
* Mobile testing Android / iphone / ipad
majority of there publications on the app store
* Raising and Logging defects in Jira
* Recommendations on certain functional aspects of the app.
* Working on wireframes spec with Designers
* Managing defects assigning to developers
* Verification of current and new functionality and defect fixes.
* Functionality Testing user creation journeys on app
* Ad hoc testing of existing functionality
* Mobile testing Android / iphone / ipad
My stack
Analysis methods and tools
Design Patterns, Kanban
Other
4G Networks, Exports, Information Technology, Back End, UX DESIGNER, LinkedIn, User Interface Design, Data Collection, User Interface, User Experience Design, Target Market, Prototyping, User Testing, Rebranding, UI / UX Designer, Style Guide, Yoruba, Mobile Applications, Lead UI Designer, consumer research, Field testing, Prototyped experience, testing of existing functionality and user testing, o Evaluation of application lifecycle management, weekly planning, Lead UX designer, Freelance UX/UI Designer, Mobile Tester, IT Contractor - Mobile, IT Contractor - Mobile QA, a practical designer, a serial entrepreneur, USER EXPERIENCE, lean design, Masters Degree, industry~it, Developer, Owner, Mandarin, Adobe, UI Designer, Freelance UI Designer, Architect, Axure RP, Wi-Fi, 3G Networks, server, Planner, UX development, product design
Software testing
Usability testing, Functional testing
Multimedia
Adobe Creative Suite, Adobe InDesign, Adobe Photoshop, Adobe Illustrator
Web Analysis and Statistic
Google Analytics
Graphic
Sketch
Frameworks
Bootstrap
Languages
HTML5, JavaScript
Technologies
Balsamiq
Mobile
Android
Others
Teamwork, Spanish, UX Design, Management, UI Design
IT Infrastructure
iPhone, iOS
My education and trainings
Business Studies - University of Westminster
Masters Degree - University of Westminster2002 - 2003
Partners
