Diana R.

Ux Designer

585 dollar
18 years

My experience

Tang LongJune 2019 - Present


Amazon UKJanuary 2015 - March 2019

Amazon Fashion UK – London – Visual Design for J&W & Art Director – Project Management

Consultant Art director/visual designer:
- Advise on set on how images should be shot for online placements, print and campaigns,
what will work or not, crops, dimensions, lighting, advise on retouching.

Art direction/Visual design : - Advise on product selection for a shoot (for jewellery and watches)
- Moodboard and visual concept creation for shoots shared with stylist and photographer to organise
props still life/model shoot,
- Art direct the shoot by guiding the photographer + stylist to follow the concept and guidelines
- Image selection + mark ups for retouching
- Lead and create visual designs from the shoot - Design for Fashion & jewellery on various displays
online and offline/print,
across markets EU5, magazine ad, PR, social, responsive or adaptable.
- Overseeing and collaborate with copywritters on translation and localization for campagns and designs
- Collaboration on video shoots
- Logo widget design for internal events and conferences

Brand designs : - Ted Baker, M&S, Bulova, Asics, Tumi, Benetton, Solange, Georg Jensen

UX and web design : - User centered design and wireframe creation mobile first approach
- Identify design problems and device solutions
- Test designs
- CMS template creation and working with developers to improve the CMS + improvement and
testing of internal tools
- Implementation on responsive newsletters

Management :
- Lead and manage design projects
- Oversee designers, workload, deadline/time management, guidance, problem solving

POPSUGARJune 2013 - December 2014

- Collaborate creatively with the US Design team on brainstorming, building marketing
concepts, mock-ups and strategy – Objective: Brand Marketing, finding the voice of the brand for
all countries: US/AU/CA/JP/UK/DE/FR
- Management of EU Merchandising Executives team, leading them to best practice designs after
reception of retailers briefs on various campaigns, time management, helping them improve their
skills and deliver quality designs across UK/DE/FR markets
- Design media for EU Market, brands and events across UK/DE/FR ex: Tommy Hilfiger,
Missguided, Moschino, House of Fraser, Harvey Nichols, Agent Provocateur, Fashion weeks and
many others. Newsletters, banners, infographics, and advertisement
- Newsletter concepts, design, code and testing with US UX Newsletter Team, open rates,
marketing, responsive emails – US/UK/DE/FR
- Landing page on microsite – Fashion Bloggers, concept, design, code – Collaboration with Digital
Marketing Manager UK and Art Director US

Best at TravelJuly 2011 - June 2013

- Design, Code and re-skin 500 microsites connected to the main site for SEO purposes
- Internet sites built in HTML / CSS / Javascript and Visual Studio to make sites dynamic, in
collaboration with the .net guru
- Creation and update of landing pages
- Design newsletters, magazine advertisements, banners and flyers
- Maintain the main website
- Management of a small group of graduates organizing their tasks and deadlines, helping them
Improve their skills
- Collaborate with the Marketing Director and Product Managers defining there needs and helping
them to represent their products and achieve there goals (sell products)

Fresh InternationalAugust 2010 - March 2011

- Internet sites built mainly in HTML / CSS / Javascript / designed with Photoshop
- Full end-to-end website project management for a leading Swiss software company:
entire website development from conception through to delivery as well as all client relationship management.
- Marketing work: Distilling the client’s complex ideas to more impactful texts and images for the web.
- SEO work: Ensuring that the client’s full online content was rewritten and meta-tagged with SEO in mind to increase the effectiveness of Google Adwords campaigns as well as Organic search. Client organic hits are up 30% and Adwords savings have been redeployed to gain additional business.
- Sitemap
- logos
- banners

5D Multimédia et Communication WebNovember 2009 - April 2010

- Internet sites built mainly in HTML / CSS / Javascript / Flash, & designed with Photoshop and Illustrator.

- Internal courses of CMS (Joomla) and PHP.
- Posters for events and mail print designed mainly using Adobe Illustrator and Indesign.
- Logo design for clients using Photoshop and Illustrator.

NestléJanuary 2006 - June 2009

- Webmaster activities - Maintenance of the intranet: access, update documents,
internal marketing.
- Maintenance of internal databases: Aureli: Audit Reports, Aumada:
Auditors personnel information.
- Maintenance of workflow system: Surveyor, Key Performance Indicator database.

- Webmaster activities - Creation of intranet pages, internal marketing, management of
access rights.

- ISIS Project Activities - Global project - responsible for liaising with 30 country managers to collect and evaluate a full set of international data to be printed on the Nestle product labels for Infant Formula, Infant Cereals and Health Care Nutrition.
- New Product Development & Introduction Project – Part of project team introducing DevEx, a new Microsoft .NET based Intranet application for recipe / artwork / labelling compliance as well as redesigning a new marketing process Nestle-Wide controlled by xPD product development software, xRPM resource and portfolio management software & cProjects project management tools. Responsible for blueprinting, testing, quality assurance and data auditing in SAP ERP ECC6, DevEx and Excel.
- Data acquisition of recipes and ingredients composition – including liaising with IT department for updates of programs for data transfer between Redi (a Regulatory Database Intranet Application) and ITI (an intranet-based Microsoft Access Shared Database).
- Work on ARKI database for ingredient composition, data acquisition of raw materials
- Recipe Management Team - Maintenance of an Intranet database for Factories and Markets including liaising with the Factories and Markets for production data.
- Workflow management - Follow-up, maintenance and distribution of new recipes to the Recipe Specialists, ensuring a new database is kept up to date with contacts & details for Technical Managers, Factory Managers, etc.
- Regulatory Affairs - Data capture, upload and consolidation in Intranet database

2004 Success EuropeAugust 2004 - November 2004

- Preparation and layout of mailings and booklets for sending to customers
- Management and planning of agendas for meetings and conferences
- Supporting administration databases for accounts receivables, payables and bank accounts
- Treatment, Follow up and update of customers’ files advise on production of the magazine
- Management of contact database

JobProfileJanuary 2000 - July 2003

- Hired full time as Back Office Coordinator after my successful apprenticeship
- Apprenticeship period from 2001 to 2003.
- Treatment, Follow up and update of candidates and clients accounts.
- Production of administrative documents, general conditions of the company, presentation in various forms, updating of databases, mass mailing preparation, editing, classification, management and planning of the electronic diary of all of the internal and external collaborators of the company.
- Meeting internal and external candidates, planning ways to increase placements at clients.
- Management of advertising campaigns – Publication of candidate’s profiles and jobs on the internet, the mainstream press, advertising agencies as well as larger local & international media companies.
- Managing the open positions database. Participation in meetings and prepare reporting and statistical data of various linked activities in recruitment.

My stack


Digital Marketing, E-commerce, Commercial, Management, UX, Web Design, Wireframes




Adobe Photoshop, Adobe Creative Suite

My education and trainings

Commerce Studies - Blanc School of Commerce

German Studies - Berlitz School

Certificat User Experience and Interactive design - The Interaction Design Foundation2016 - 2016

WebPublisher, Web/Créations de site internet - Eracom2008 - 2009