Meghna G.

UX DESIGNER

636 dollar
Freelancer
12 years
Newark, UNITED STATES

My experience

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PubMatic IndiaJuly 2011 - February 2015

* Improved user adoption for PubMatic's programmatic advertising platforms, from 10% to 75% with defined product vision, strategy and roadmap.

* Completely revamped the Publisher and Demand Side platform with a customer first approach

* Translation of business requirements and user stories into insights and actionable work plans for UX team

* Conducted User & competitor research and analysis for redesigning core ad campaign processes

* Gather, refine, and evaluate user requirements in along with product managers, engineers in development team

* Design work flows/sitemaps, wireframes and interactions (Balsamiq & Axure, Invision) for a global audience across platforms (web, mobile, and desktop) in an agile environment

* Collaborating between US and India UX team
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Wipro TechnologiesNovember 2010 - July 2011

* Engage in regular project reviews and critiques to ensure that the solutions being delivered are at the highest quality and are seamlessly aligned with the overall service experience and standards

* Drove an internal team to maintain internal style guide and implement new design patterns

* Aligning task between the US, UK team with India team

* Creating rich clean HTML and CSS which was further integrated in the development.

* Conducted Design Thinking Workshops

* Provided cutting-edge solutions through wireframes to meet internal and external goals and objectives.
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(Creative Services) - D. E ShawAugust 2008 - November 2010

* Designed usable interactions for the firm's web-based applications.

* Been an investment banking company, had the opportunity to explore and simplify complicated workflow

* Developed features in Share-point for several in-house applications

* Design assets for development on web and mobile platforms using HTML, CSS & jQuery

* Ideating/brainstorming on solutions to identified problems and user goals
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VirtusaMay 2006 - August 2008

* Designed and developed prototype in Html as per use cases.

* Primary responsibility was to own and maintain style-guides

* Synthesized feedback from multiple areas to discover customer behavior and optimize current and new experiences

* Provided thought leadership for the organization while mentoring peers on UX

* Worked on the Pega platform to update style sheets and pages on a regular basis and as required
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Info SolutionsMay 2005 - May 2006

* Creating site design, functionality and navigation

* Handling all composition, illustration, typography and branding for projects

* Designing, building and marketing email creative
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Mindcraft SoftwareMay 2004 - May 2005

* Designing and building web pages in HTML

* Defining style guides

* Performing quality assurance and troubleshooting code rendering across browsers
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Comsoft InfotechMay 2003 - May 2004

* Worked on site enhancements

* Created static websites in HTML and CSS

* Banner and Logo creation

* Image optimizing and creation

My stack

Wireframes, User Experience and Design Evaluation, Troubleshooting, Quality Assurance, Product Design, jQuery, Interaction Design, HTML, Design Patterns, CSS, Branding, Balsamiq, Adobe Photoshop