Gabriela G.

Business Analyst

Outsourcing
9 years
Iasi, ROMANIA
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My experience

UNICREDIT BUSINESS INTEGRATED SOLUTIONSAugust 2021 - Present

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LuxoftAugust 2018 - July 2021

Business Analyst within a digital strategy and software engineering firm providing bespoke technology solutions that drive business change for customers the world over.
- DRM Analytics is a set of services who's purpose is to simulate, determine and present the effects of credit rating downgrade of the bank by one or more of the following rating agencies: Fitch, Moody's, S&P. Reports generated by DRM Analytics fall into two categories: Microstrategy and Tableau reports.
  • Transposing the business requirements into technical requirements.
  • Updating JIRA according to new requirements.
  • Ensuring that the project scope is aligned to meet the business purpose.
  • Creating reconciliation reports.
  • Developing business cases, including business need, solution scope, stakeholder concerns, estimated time and costs.
  • Analyzing the business impact and defining the capabilities of the final product.
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Vodafone RomaniaAugust 2017 - July 2018

Data Miner for a Romanian mobile phone network operator.
  • Development of customer base analytics and direct marketing actions (campaigns, promotions, offers) to understand customer behavior and business impact.
  • Providing recommendations based on insights from analytics to improve direct marketing.
  • Assisting theteam manager in developing marketing strategy to achieve business goals.
  • Development of up-sell, cross-sell, acquisition and retention models by building and implementing analytical projects using advanced statistics and modeling techniques.
  • Complex analyzes of customer behavior to support direct marketing activities.
  • Customer base segmentation in relation to historical customer behavior and profitability potential (value segmentation, behavioral segmentation).
  • Data mining techniques: decision trees, logistic regression, neural networks, hierarchical clustering, partitioning clustering.
  • Systems used for analysis, reporting and evaluation: SAS Base Management, SAS Miner, SQL.

CVM Lead Management Specialist (August 2017 - December 2017)
  • Extracting client lists for campaigns on the Business Client segment.
  • Defining selection criteria and the required volume of clients for each campaign.
  • Defining how the campaign group control will be extracted (stratified selection criteria).
  • Developing and implementing the plan to assess the impact of direct marketing actions along with Data Miner and CVM managers.
  • Performing tests to ensure the representativeness of the target vs. control group.
  • Campaign optimization based on performance analytics and metrics: SAS Base Management, Analytics, Dashboards and Graphics.
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Metro SystemsAugust 2014 - July 2017

System Engineer for the internal IT service provider of METRO GROUP.
  • Central administration of business solutions seen as a set of analytic work.
  • Designing the software and technology knowledge hardware for defining, planning.
  • Development and implementation of computer systems software testing.
  • Providing specialized expertise and practical assistance in application.
  • Management of the information system to meet the demands.
  • SQL database operations and maintenance.
  • Installing OS and specific Metro applications for cash registers and servers.
  • Evaluating and solving technical problems.
  • International exposure.
  • 24/7 worldwide expertassistance to any Metro GMBH supermarket.
  • Server & data transfer with 100% safety proof results.
  • Member in various local / international teams providing IT backup.
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SSIF Broker SAApril 2014 - June 2014

Intern within a publicly traded financial investment services company.
  • Familiarity with trading platforms.
  • Documentation of the techniques used for an economic analysis.
  • Realization of a project to analyze the economic climate in a given market. 
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Philanthropic Foundation MetropolisMarch 2013 - January 2014

Educator.
  • Extracurricular activities suitable for inclinations and abilities of children.
  • Guidance and supervision of daily activities performed by children.
  • Planning and coordination of activities in which I was involved. 
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ASCIGNovember 2011 - October 2013

Active Member within a non-profit and non-governmental organization which aims to become one of the main investors in the personal and professional development of students from all over Bucharest University Center, focusing on students from Bucharest University of Economic Studies.
  • As an active member I participated in coordinating and organizing projects with professional and personal character as well as contacting partners and trainers that gave their support to these projects. 

My education and trainings

Master’s Degree, Faculty of Economic Cybernetics, Statistics and Informatics - Bucharest University of Economic Studies.2014 - 2016

Bachelor’s Degree, Faculty of Economic Cybernetics, Statistics and Informatics, Department of Economic Cybernetics - Bucharest University of Economic Studies.2011 - 2014