Marketing Analyst / Web Marketing Specialist / Data Analyst within a company providing design, development and support services for real estate investment management and property management software.
Research, analysis and interpretation of data, using statistical techniques about the North American real estate industry and market trends.
Running SQL/Oracle queries to extract data from several databases, analyzing the data in Excel, interpreting the results, highlighting the most interesting findings and summarizing the findings in a short and easy-to-comprehend report in order to create news stories based on statistical findings.
Researching, analyzing and compiling real estate market reports and news stories based on industry leading data-sets, user behavior or business metrics (proprietary data or surveys).
Web Marketing Specialist (2013 - 2014)
Helped define campaign goals, targeted audiences, strategies, and identify the optimal mix of marketing channels.
Involved in creating and articulating product messages for each campaign.
Responsible for monitoring, optimizing, and reporting paid online campaigns covering email marketing, displays advertising, search, re-marketing, and social services.
Developing and updating existing content, identifying new ways of engaging different audiences and providing even greater value.
Helped in creating / updating various maps such as “NYC Lis-Pends” or gentrification maps for NYC, LA, SF and St Clara (extracted, analyzed, and compiled the data, set automatic updates).
Data Analyst (2010 - 2013)
Analyzing real estate information and ensuring that the 750 US counties marketed on the website are up-to-date and have high quality data.
Researched and redesigned the “Property Tax” section, as well as rearranged the data for over 650 counties from U.S. This involved a huge amount of research for each county/city. It also was a continuous learning process due to the different systems in each location.
Responsible for gathering, analyzing and processing real estate data for the other departments in the company.
Collaborated with various departments such as Marketing, Customer Support, Cartography and Development teams.
Aggregating large sets of data from multiple sources and research missing/incomplete data.
Identifying patterns, analyzing and interpreting complex data sets in order to be able to extract relevant information.
Assessing, ensuring and maintaining data quality.
Developing technical skills, while working with technologies like Oracle, SQL and Perl.
Engineer's Degree, Faculty of Electrical and Electronics Engineering - The Technical University of Cluj-Napoca.1997 - 2001
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