Lucia S.

Marketing Automation Specialist

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My experience


PentalogJanuary 2019 - Present

Marketing Automation Specialist within the Marketing Department of the Pentalog group.
  • Mapping out campaign logic and workflows, and updating these workflows as changes to business requirements occur.
  • Building automated campaigns, e-mails, landing pages, forms in Marketo.
  • Setting up campaign reporting.
  • Monitoring campaign success.
  • Recommending strategy/tactics to optimize conversion rates.
  • Executing testing practices.
  • Ensuring Marketo pages and templates are properly set-up and tagged for reporting and traceability.

TalensoftDecember 2015 - December 2018

Digital Project Manager | Lead Generation & Marketing Automation - Marketing Ops / Lead Generation Project Manager (French Market) for the European leader in cloud-based Talent Management software.

Digital Project Manager | Lead Generation & Marketing Automation - Marketing Ops (Jan 2017 – Dec 2018)
  • Designing and implementing global Scoring, Lead Lifecycle and attribution modelling strategies.
  • Conducting market and competitive analyses to find new acquisition ways (such as Webinars, SEM, ABM, etc.).
  • Training international stakeholders on Marketing tools and processes.
  • Providing and leveraging analysis and monitoring of online KPIs, and campaign ROI optimization.

Lead Generation Project Manager (French Market)(Dec 2015 – Dec 2016)
  • Designing and implementing online lead acquisition campaigns (Social media, Media buying, etc.).
  • Working closely to Sales to ensure relevant messaging content to accelerate pipeline.
  • Maintained quality and updated the Marketing database.
  • Analyzed campaigns for effectiveness and ROI.

Euler HermesSeptember 2014 - October 2015

Lead Generation Project Manager Assistant for the global leader in trade credit insurance and a recognized specialist in the areas of surety, collections, structured trade credit and political risk.
  • Conceptualized and produced online lead acquisition campaigns (Nurturing, mix-campaigns…).
  • Managed Media buying providers and ensured a continuous promotional calendar.
  • Maintained the quality of the Marketing database.
  • Conductedmonthly reporting and monitoring of KPIs.

BMW Financial ServicesSeptember 2013 - September 2014

Product Manager Assistant for BMW Group France, who ensures the import, promotion and marketing of products, spare parts and accessories for the BMW, BMW i, MINI and BMW Motorrad brands.

  • Creation and development of the marketing plan.

  • Operational marketing: design and implementation of internal and external communication.
  • Commercial animation: management of the challenges of commercial animation of the network.
  • Sales promotion: marketing support for field teams, development of commercial media.
  • Development and monitoring of the marketing budget.

Examples of obtained results:
  • Creation of 6 flyers for the launch of the BMW Assurance and MINI Insurance range.
  • Design of the BMW Motorrad 2014 Rent Chart.
  • Updated the MINI Ranges and Fees booklet and the 2014 sales brochures.
  • Implementation of a new web platform for the animation of 11 commercial challenges.

The PalmsJuly 2010 - August 2010

Manager Assistant for a chain of decor and lifestyle stores in South Africa.
  • Conducted a customer satisfaction survey.
  • Explored information on sales and working conditions of traders.
  • Prepared interviews and direct surveys.
  • Wrote the report "Inside information on tenants" (40 pages).

My stack

Spoken languages

FRENCH: Native speaker
SPANISH: Native speaker
ENGLISH: Advanced


InDesign, Photoshop, Illustrator

Computer Tools

MS Word, MS PowerPoint, MS Excel

Web Analysis and Statistics

Google Analytics


SAP, Marketing Automation, Digital Marketing, Marketing Strategy, Marketing, Marketo



My education and trainings

Master's Degree (2) in e-Commerce Strategy / Digital Marketing - Montpellier Business School.2011 - 2015

Master's Degree (1) in Business, Management, Marketing, and Related Support Services - "Loyola Andalucía" University.2012 - 2013

Bac+2 Diploma, Sciences - "Bellepierre" High School.2009 - 2011