Serban S.

Ui/Ux Designer

Bucharest, ROMANIA
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My experience


PentalogSeptember 2017 - Present

UI / UX Designer within the Marketing department of the Pentalog group.
  • Graphic and web design.
  • Print design.
  • Creating user flows on the Pentalog platforms (and partners).
  • Design for web applications.
  • Creating Social Mediapromotional materials.
  • Website design and layouts.

FreelanceJanuary 2008 - Present

Participation in the development of various freelance projects.
  • UX/UI Design for websites, web applications and mobile apps.
  • Creating and designing online marketing campaigns.
  • Leading design projects for different international clients.
  • Re-designing projects (for the client's websites and platforms).
  • Brand identity creation (from simple LOGO identities to entire Identity manuals).

Telekom RomaniaAugust 2012 - September 2017

Graphic and Web Designer for a provider of telecommunication solutions and services which include fixed and mobile telephony, Web and Mobile TV, Internet.
  • UX/UI design for internal applications such as the Acquisition User Flow / Registration User Flow / My Account web-Dashboard and My Account App.
  • Creating and designing online marketing campaigns (some of them becoming popular online, were transitioned to the offline as well).
  • Developing the overall look of online campaigns.
  • Leading design projects for the Telekom brand and for Telekom partners as well (Germanos, Clickshop, LocalHub, DolceTV, Dolce-Sport, etc.).
  • Proposing and leading creative campaigns for major online events organized by Telekom and its Partners (Sales Campaigns for Black Friday / Christmas / Easter / Valentine's Day / March-related events, etc.)

SemgrupJanuary 2009 - January 2010

Web Marketing Specialist within a company providing design and execution of electrical network works, marketing of ago-industrial products, operational consulting and web design services.
  • Designing online marketing campaigns.
  • Print design.
  • Creating graphics for Social Media and Newsletters.

My stack

Spoken languages

ENGLISH: Advanced
ROMANIAN: Native speaker
FRENCH: Beginner


InVision, InDesign, Photoshop, Illustrator

Networks and Systems



UX Design, UI Design


After Effects

My education and trainings

Master's Degree in Globalization, Brands and Consumption, Department of Business Administration, Faculty of Management and Economics - "Lund" University, Sweden.2011 - 2012

Bachelor's Degree in Economic Studies, Faculty of Economic Studies in Foreign Languages - Academy of Economic Studies, Romania2008 - 2011