Kristin Z.

SENIOR EDITORIAL AND MARKETING STRATEGY SPECIALIST

U.S.

More Less

I speak

English : Native speaker

I code

Miscellaneous
Community Management, Content Management, Content writing, Marketing
Graphic
InCopy, InDesign
Web Analysis and Statistics
Google Analytics, SEO

My Experiences

RevSquare November 2016 - Present

RevSquare November 2016 - Present

E-mail Marketing Manager within a digital agency providing content-related solutions and services: strategy, design, content types, technology, marketing, OTT. Their mission is to help companies and non-profit organizations to promote their brands through content.

Participation in a project for a client providing Outdoor advertising and Guerilla marketing services.

  • Writing copies for all of the client’s marketing and communication e-mails.
  • Managing calendars and deploying all e-mail newsletters.
  • Overseeing A/B testing for subject lines, content and template tests.
  • Coordinating marketing initiatives with product, series, movies, sports and editorial teams.
  • Ensuring the quality of all e-mails, adhering to CAN-SPAM legislation and staying current with best email practices.
  • Working across design and development teams to continually improve e-mail templates.

MS Hope Foundation January 2013 - November 2016 Duration: 3 years 10 months

MS Hope Foundation January 2013 - November 2016 Duration: 3 years 10 months

Content Manager for a foundation that provides financial assistance for MS-related expenses and contributes to promising research towards better treatments and a cure for multiple sclerosis.

  • Overseeing the content presented on the foundation’s website.
  • Writing, editing and posting content on the website.

CafeMedia August 2011 - January 2013 Duration: 1 year 5 months

CafeMedia August 2011 - January 2013 Duration: 1 year 5 months

Manager of Content & Community for a leading digital content company that supports and empowers more than 1,500  content creators in the parenting, home, lifestyle and food categories.

  • Curating and editing user-generated content and repackaging it as advice and informational guides.
  • Developing original ideas for programs and content to excite, entertain and educate users.
  • Brainstorming, conceptualizing and executing online events and activities to increase user engagement.
  • Writing and editing copies for events, articles and promotions, as well as messages to site members.
  • Coordinating and managing guest Q&A sessions with authors and experts.
  • Reviewing analytics to inform future plans as well as retention and reactivation strategies.
  • Crafting content and pitching social media strategies for clients and partners.

CafeMedia November 2010 - August 2011 Duration: 9 months

CafeMedia November 2010 - August 2011 Duration: 9 months

Community Marketing Manager for a leading digital content company that supports and empowers more than 1,500 content creators in the parenting, home, lifestyle and food categories.

  • Voicing several Facebook pages of CafeMom, an ad-supported social networking site which is targeted at mothers and mothers-to-be.
  • Sending monthly newsletters to more than 1 million users.
  • Handling planning, writing, coding, testing and follow-up reporting.
  • Writing copies for events, promotions and messages to site members.
  • Working with the sales department to create social media and content packages for clients and partners.
  • Brainstorming online and offline marketing strategies to grow the CafeMom brand.

Barnes & Noble October 2008 - October 2010 Duration: 2 years

Barnes & Noble October 2008 - October 2010 Duration: 2 years

Associate Manager / Editor for the bookseller with the largest number of retail outlets in the United States that is also specialized in content, digital media and educational products.

  • Editing and overseeing seven blogs on barnesandnoble.com.
  • Voicing Barnes & Noble’s main Facebook and Twitter accounts.
  • Writing a marketing copy for Barnes & Noble’s NOOK e-reader and the NOOK microsite.
  • Coordinating and executing online events with best-selling authors such as Lisa Gardner and Emily Giffin.
  • Managing all community promotions, including dedicated e-mails for author visits.
  • Creating and maintaining monthly blog and social-media calendars.
  • Screening, hiring and managing freelance writers.

Barnes & Noble July 2007 - October 2009 Duration: 2 years 3 months

Barnes & Noble July 2007 - October 2009 Duration: 2 years 3 months

Assistant Editor for the bookseller with the largest number of retail outlets in the United States that is also specialized in content, digital media and educational products.

  • Assigning three or more 6,000- to 9,000-word how-to stories per month to freelance writers.
  • Screening and hiring writers; guiding them through the writing and revisions process.
  • Maintaining a network of freelance writers who are experts in their respective fields, which include food and cooking, health and fitness, personal finance, home improvement, gardening, technology and crafting.
  • Editing and overseeing manuscripts from submission to publication.
  • Proofreading and fact-checking manuscripts for accuracy.
  • Laying out manuscripts in InDesign and editing them in InCopy.
  • Writing fresh, timely, and SEO-friendly content for publication on barnesandnoble.com.
  • Researching images and creating art logs for stories; providing editorial direction at photo shoots.
  • Analyzing traffic and site usage using Google Analytics and creating follow-up reports.

Barnes & Noble May 2006 - July 2007 Duration: 1 year 2 months

Barnes & Noble May 2006 - July 2007 Duration: 1 year 2 months

Assistant to the Publisher for the bookseller with the largest number of retail outlets in the United
States, that is also specialized in content, digital media and educational
products.

  • Assisting with the publishing process.
  • Preparing administrative reports.

My Education

Bachelor's Degree in Communication and Media - University of Scranton.

2000-2003


Similar Profiles

You need this profile next month? Contact us!

Request Our Price Catalog


By using the pages of this website, you agree to our Cookie Use. Read more here

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close