I speak

English : Native speaker

I code

Languages
JavaScript
Web technologies
HTML
Application servers
CMS
Miscellaneous
Agile, Content Management, Facebook API, Marketing, Marketing and advertising, Project Management, Social Networks, Twitter API
Web Analysis and Statistics
Google Ads, Google Analytics

My Experiences

RevSquare July 2014 - Present

RevSquare July 2014 - Present

Project Manager within a digital agency providing content-related solutions and
services: strategy, design, content types, technology, marketing, OTT.
Their mission is to help companies and non-profit organizations to
promote their brands through content.

  • Project leading on responsive website redesign, using a combination of Agile and Waterfall methodologies for the development process.
  • Crafting the website project plan and coordinating the gathering of requirements, specs and time estimates.
  • Acting as a QA lead, creating and executing test plans, triaging and prioritizing the bugs.
  • Stabilization and prioritization of the bug fixes while phasing in additional features through an Agile development methodology.
  • Onboarding the e-mail marketing platform.
  • Development of the e-mail marketing strategy, with continued support for related actions.
  • Management of the third party development team in order to launch an OTT app for different digital media players (design direction, QA and feature prioritization).
  • Creating wireframes and leading the subsequent development for the marketing site (for a specific project).

Wherecouldibenow.com December 2013 - May 2014 Duration: 5 months

Wherecouldibenow.com December 2013 - May 2014 Duration: 5 months

Blogger for a personal blog page.

  • Content writing for a personal blog page.
  • Blog optimization.

Alloy Digital March 2013 - December 2013 Duration: 9 months

Alloy Digital March 2013 - December 2013 Duration: 9 months

Product Manager within a company specialized in a wide array of services and solutions,
such as: digital media, publishing, marketing and advertising, content
and social media.

  • Crafting the user stories, specs, wireframes, user flows and legal requirements, for the sweepstakes portion of the gamification of a website providing funny videos, games, photos, blogs and galleries online.


Management of a team of 7 employees for a month-long campaign, thus raising funds for the development of a game app on iOS / Android / Desktop:

  • Marketing plan creation.
  • Competitive analysis.
  • Perk ideation and pricing.
  • Daily leading the stand-up meetings for transparency among the team and prioritizing the daily and weekly tasks.
  • Perk fulfillment for a wide range of backers.
  • Daily reporting and forecasting the funds.
  • Producing and directing a 7.5 hour live stream on YouTube for the final stretch of the campaign.

Alloy Digital August 2010 - March 2013 Duration: 2 years 7 months

Alloy Digital August 2010 - March 2013 Duration: 2 years 7 months

Project Manager (Advertising) within a company specialized in a wide array of services and solutions, such as: digital media, publishing, marketing and advertising, content and social media.

  • Acting as a liaison between the web development, design, sales and account management teams, in order to ensure that the advertising campaigns were fulfilled, from conception to delivery.
  • Successfully managing a wide range of advertising campaigns.
  • Onboarding new partners to the network; performing QA activities in order to ensure that they could deliver network ad units.
  • Working with the senior management in order to develop, define and document the ad product requirements, features and functionalities.
  • Management of the relationships with third-party rich media vendors.
  • Creation of wireframes for the projects, as necessary.
  • Leading internal projects in order to redesign the company’s corporate website (requirement / asset gathering, wireframing, QA, timeline management).

OfficeCoffee.com November 2009 - August 2010 Duration: 9 months

OfficeCoffee.com November 2009 - August 2010 Duration: 9 months

Account Manager for a provider of coffee, water, vending and food services for offices.

  • Managing the website operations; vendor management.
  • Daily conducting cold calls offering unsold leads to potential new vendors.
  • Weekly and monthly compiling the KPI reports for senior management.
  • Increasing the gross margin through the implementation of data analysis on organic and paid traffic.

Freelance May 2009 - November 2009 Duration: 6 months

Freelance May 2009 - November 2009 Duration: 6 months

Social Media Consultant (Freelancer) for different clients.

  • Development and implementation of customized social media marketing strategies in order to increase the brand awareness and engagement of the clients.

FantasyBaseball June 2009 - October 2009 Duration: 4 months

FantasyBaseball June 2009 - October 2009 Duration: 4 months

Marketing Associate for a provider of fantasy baseball information and analysis.

  • Management of the social media presence on Twitter and Facebook (monitoring the conversations and brand mentions).
  • Developing and implementing the social bookmarking strategy in order to increase the awareness and improve the organic search results.
  • Managing and optimizing Google Adwords and Facebook ads.

Takkle December 2006 - November 2008 Duration: 1 year 11 months

Takkle December 2006 - November 2008 Duration: 1 year 11 months

Marketing Manager for a provider of a custom platform dedicated to high school athletes.

Content.

  • Negotiation of the relationship with YouTube, including feature promotion, revenue share, and custom YouTube channel.
  • Management of the content experience for all the users of the platform as well as for other branded social platforms.
  • Playing a vital role in the creative development and promotion of an original content.
  • Establishing a liaison with other editors of related content.

Engagement.

  • Management of a big e-mail list and optimization of the mailing campaigns through multivariate testing activities.
  • Creation and execution of marketing strategies for numerous product launches.
  • Monthly compiling the KPI reports for the senior management.

Acquisition.

  • Championing the social user acquisition efforts and managing a team of 4 marketing associates.
  • Coordination of the event marketing initiatives at the sporting venues throughout the U.S.

Chadbourne & Parke LLP June 2005 - August 2005 Duration: 2 months

Chadbourne & Parke LLP June 2005 - August 2005 Duration: 2 months

Marketing Intern for a global law company, offering a wide range of services and solutions.

  • Collecting quantitative and qualitative data from marketing campaigns.
  • Performing market analysis and research on competition.
  • Supporting the marketing team in daily administrative tasks.
  • Assisting in marketing and advertising promotional activities (social media, direct mail and web).

Coursework 2011 - 2014 Duration: 3 years

Coursework 2011 - 2014 Duration: 3 years

Participation in several courses:
– Product Management (10-week course);
– Introduction to Web Development (10-week course);
– Introduction to HTML5 and CSS3;
– Introduction to JavaScript;
– Understanding the User Experience (a full-day workshop).

My Education

Bachelor's Degree in Marketing, Faculty of Marketing - University of Delaware (The Alfred Lerner College of Business and Economics).

2002-2006


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