Success story

1-2-3.tv Maintenance, fixing bugs, and development of a customer relationship management system (CRM)

Client location

Braunschweig, GERMANY

Business area

Retail

Product

e-Commerce

Delivery center

Chisinau, MOLDOVA

Project type

Development

About the client

1-2-3.tv is Germany’s first multi-channel site for auctions (television, e-commerce, and email). Launched in October 2004, the site now has more than 900,000 customers in 29 million homes.The company sells 6,000 products in “reverse auctions” (prices decrease during the sale) on its website and for 20 hours a day on television.

Technologies used

The challenge

We partnered with 1-2-3.tv to recruit staff for their internal team, repair and maintain their website and other channels, and develop a customer relationship management tool and intranet.

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The solution

This project required a rapid response by a highly skilled team. Pentalog selected two experienced developers from our delivery center in Chisinau, Moldova with knowledge of the client’s technologies and customer management tools to support their team.

Fast ramp-up
Expertise in management instruments

A permanent connection to the client’s servers also allowed our team to intervene quickly.

The results

Pentalog’s experienced and responsive team allowed our client to effectively analyze their customers’ shopping patterns and gain new customers. We provided improvements in web architecture, search, and responsive design.