About the client
BitGym is a San Francisco based start-up that combines exercise and technology through the medium of mobile apps. Their Augmented Reality mobile app (also called BitGym) can be used with tablets or phones combined with any type of cardio machine, no matter how old. The mobile device simulates a walk or run through a scenic route (the Grand Canyon, Venice, etc.) and the front-facing camera of a mobile device can calculate running speed by analyzing a user’s movement, making progress through the virtual landscape progress faster or slower depending on the amount of effort the user is making. Users simply have to plop their device onto their treadmill or elliptical and work their way through any terrain they desire.