About the client
ESSEC is a France-based business school with a mission to respond to the challenges of the future through a unique pedagogical approach. This approach is founded on the creation and diffusion of cutting-edge knowledge, academic learning, practical experience, and a multicultural dialogue.
A pioneer in the learning field, ESSEC Business School has 4 campuses around the world: 2 in France, 1 in Morocco, and 1 in Singapore. The institution has built their reputation on upholding high academic standards and a vast, digitally enabled network.
To expand their online presence, ESSEC’s representatives decided to focus on capturing the attention of separate audiences whose individual needs had to be addressed. The new strategy called for a major digital overhaul with the support of an experienced services partner.