About the client
The company is a small start-up, founded at the end of 2015, which provides business solutions that “allow retailers and brands to increase their revenues by better capturing traffic and engaging with visitors and customers, all in real time, and in a privacy-friendly way.”Their Bluetooth-based solution is unlike any others. In short, it provides a way for physical retailers to collect data about foot traffic in their stores. It gives them real-time data on their customers’ behavior. For example, the retailers know if and when a customer looks at a display, inside or outside of the store. And it’s all done without the customers having to open an application on their smartphones.